If you’re launching an online magazine from scratch, there are 3 steps to successfully branch into the world of online magazine publishing. You’ll soon discover that the planning required to start an online magazine is not much different than the planning required to start a print magazine.
Let’s begin by defining an online magazine. An online magazine is a web-friendly version of your magazine. It’s in HTML, it works like a website and it has a topic-based archive in addition to an issue-based archive. And while our research indicates that only 15-20% of users place a high value on being able to access content by topic in addition to accessing it by issue, those who do wish to access the content by topic value this feature very highly.
One question we often get asked is: If you’re a from-scratch start up, how many back issues do you need to launch with in order to have a viable archive? We believe the ideal scenario is to have 12 months worth of issues available in your archive. But if budgets are tight, you may decide to launch with as little as 3-6 months of back issues and allow the benefits of the archive to grow over time.
How to launch an online magazine in 3 steps [Read more…]