The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing



bekah_rebekah_darksmith_2014_headshot_cropped

New Niche Media Prez Bekah Darksmith shares her insights….and yes, more to be revealed.

Coming back from last week’s Niche Digital Conference and having spent 3 amazing days in the company of some of the most talented and engaged entrepreneurs in media, I’ve been thinking a lot about why I love and remain committed to publishing.

I say it often, one of many turns of phrase I over-use (along with “worker bee”, “lone wolf”, “fair enough”, “tell me everything”, “more will be revealed”, and a whole host of other weird Bekah-isms for which I’m roundly mocked by Team Niche):

Publishing is not for the faint of heart. [Read more…]

Best of the Best: The 2016 Digital Nichee Award Winners!



Drum roll, please! The 2016 Digital Nichee Awards Party was a great way to unwind after the Niche Digital Conference in Denver last week. This super fun event recognizes the creative digital products of the very best niche media companies.   6des7f1wrki5hiv6m7ow_digital-nichee-2016

And this year we significantly expanded the categories so more of your digital excellence could shine!  Our entries did not disappoint. The judges were so impressed by the level of ingenuity and innovation. Maybe it’s because niche media has more room to experiment than the big guys? In any event, here are 2016’s well-deserved award winners: [Read more…]

Way, Way Beyond Ads: How Publishers Can Boost Audience and Revenues!



Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media (and an upcoming speaker at the Niche CEO Summit) about her insights into finding the balance between creating and selling strategic advertiser programs all while building deep loyalty from niche audiences through super-creative editorial products. [Read more…]

Have You Hugged a “Whale” Today?



id-100278735

“Whale” clients can be critical to your niche media business!

No, I’m not asking you to take a trip to Sea World and wrap your arms around Shamu. For us niche publishers, “Whales” are our most engaged and enthusiastic audience members. They usually only make up about 5% of our customer base, but they are critical to our long term success.

I decided to use the term “Whale” when I read about how Steve Wynn built his casino empire. In gambling, the highest rollers are nicknamed “Whales.” Wynn started by focusing on Baccarat Whales, which make up less than 0.2% of the gambling universe. Steve created an experience suited to their wants and needs. They came and brought their money and cachet along with them. Other gamblers followed. Wynn now makes over $5 billion per year! [Read more…]

Better Ad Sales Role-Play: Ryan’s Top 5 Tips!



ID-10079747

Super sales coach Ryan Dohrn shares his top 5 tips on ad sales role-play.

Just imagine if a top athlete never practiced. Would he or she be as successful? Probably not. So it always surprises me to learn that so many ad sales reps that never, ever role-play in an effort to improve. Every salesperson needs regular role play sessions and trainings to be successful.

Here are my top 5 tips to improve your role-playing practice: [Read more…]

Publisher Events: New stuff to check out!



ID-100390255

What’s on YOUR niche event horizon?

Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events (in addition to daily managing their publications) that there isn’t near enough time to check out all the new, improved event models out there.

We asked Sean Guerre, Partner at Stone Fort Group to share some insights on new opportunities for publishers: [Read more…]

Niche-Worthy News!



ID-10079705

Niche-worthy news for digital publishers!

Digital content continues to increase it’s ability to grab ad revenue and eyeballs in niche publishing. Yet there’s still plenty of debate about how to best measure ROI. Most successful publishers we know are trying to find the right balance of both print and digital in their product portfolio so they can best meet the needs of their niche audience.

The good news is there is lots of good news. Here’s the latest in niche digital media: [Read more…]

5 Expert Tips to Improve Your Product Conversations with Advertisers



ID-100256617

Here’s five tips on having successful product conversations with your advertisers.

“We don’t have the budget for that.”       

         “Management is skeptical about the ROI.”

“We want to focus ALL our advertising dollars on just…..”

Any of these sound familiar? It’s great when advertisers are committed to print or excited about the possibilities of digital. But sometimes, even now, you need to prove to your clients how “either-or” thinking can actually hurt their marketing efforts.

What are the secrets to having successful integrated product conversations? It’s important to remember that you are having a meaningful exchange with your clients. It’s not about you trying to convince them how great your magazine is. It is about a constructive dialogue on how the right combination of your print and digital products will help them maximize their impact (and results) with your niche audience.

Here are 5 tips from our NASBT (Niche Ad Sales Brain Trust) on having a better integrated product conversation: [Read more…]

How Welcome Home RGV Quadrupled Its Publishing Frequency – Haywire Turned Hallelujah!



Isn’t it wonderful to see a niche publication thrive and flourish? If a publication is amping up its publishing frequency, then it must be doing something right.whwtweekly_issue15feb3_issuu_0001

As it turns out, Welcome Home RGV, which caters to “Winter Texans” in the Rio Grande Valley in South Texas, has a very engaged reader base. This regional niche publication went from monthly to weekly when it realized its leisure-hungry audience needs its social event calendar and news stories updated constantly – or at least far more frequently.

As romantic as this sounds, big changes aren’t easy. Getting from point A to point B can be an operational nightmare. After all, a monthly to weekly change theoretically equates to quadruple workload. Unless you plan on growing your staff four times larger, this can equate to a quadruple dose of stress.

Nevertheless, Welcome Home RGV’s President Kristi Collier had a plan: [Read more…]

Niche Digital Media: Trends to Watch!



As a niche magazine publisher, you often wear many, many hats. Keeping on top of everything at the company can be a constant challenge and probably sucks up most of your time. You know you need more time to continually be checking on the pulse of the ever-evolving media landscape if you want to grow the business.

So we recently tapped into our niche brain trust on which digital media trends to watch and more specifically–what they think digital publishers should be doing now.

picture-688Trends in digital revenue
Jay Acunzo, keynote and VP of Platform at NextView Ventures:

 It’s worth following publishers and media companies like The Information, Gimlet Media, and Mixergy. All three are wildly different in size, scope and topical focus, but all three (and many others) are testing out paid membership — and it really is “membership” and not the more traditional idea of “subscription.” [Read more…]