Digital Publishing: Niche-worthy News for December



ID-100182079

Niche media innovations are everywhere. Read all about it!

Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:

Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?

Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom [Read more…]

Media Ad Sales: How to Overcome Stress and Keep Your Sales Pro Balance



ID-100320303

It’s hard to keep you sales pro balance all the time. Here’s 7 tips to get you through the stress!

Being a successful salesperson takes an enormous amount of energy. You have to be “on” all the time. You are supposed to bring a positive attitude to every single day in sales.

But like everyone else, right now you probably have holiday stress, family issues, uncertainty in the political climate, economic changes, crummy weather—and keeping it all together and selling with a big, cheery smile on your face is not so easy.

So how do you keep your sales pro balance when the world around you is all stressed out? Here are some tips to keep you on track: [Read more…]

Niche Media Trends for 2017



ID-100390255

Looking for niche media trends for 2017? Read on!

Remember when choosing the right distribution platforms for your magazine was the big dilemma?

Now niche magazines have transformed into niche media companies with audience. Serious, devoted audience. (And big general media so wishes they had it.)

And there’s data. Lots of it. And don’t forget it’s not just print or digital, but live events, educational products, custom publishing and more. All kinds of revenue streams to manage now.

The good news is there will be plenty of niched-out revenue opportunities for publishers in 2017: [Read more…]

Publishing Insights from the Niche CEO Summit in Nashville



ID-100342492

Niche publishers learned plenty at the CEO Summit about finding new revenue streams. Here are some of the insights.

Niche publishers from around the country met in Nashville a couple of weeks ago at the Niche CEO Summit to get inspired, hear about new innovations, network and learn from their peers. It’s always a good sign when the sessions would end and the conversations kept on going. No one wanted to leave. We call that a great success!

Here are some of insights from the Roundtable discussions: [Read more…]

5 Strategies for Getting Advertisers to Commit!



ID-100383540

Super-sell this last quarter so you can soar next year! Here are Carl’s tips on getting advertisers to commit!

ARGH! Is it just me, or are clients just not committing these days?! It’s crazy how far into the year it takes before advertisers are willing to commit to next year’s program. Back in the day, I’d have everything wrapped up for most of next year by now.

Like me, you probably have a TON of prospects you need to contact over the next 2 weeks. The key is ORGANIZING AND PRIORITIZING your calls. Here are some of my tips for keeping clients on track for making solid commitments for next year’s program: [Read more…]

Digital Publishing News: Innovation All Over the Place!



ID-100371899

You can find innovation and new ideas all over the place in the digital space!

In addition to running a niche media company, you have to be constantly checking the pulse of the publishing industry to keep your leading edge. Here’s what’s happening in digital space right now:

New MPA report 
New data shows the strong connection between magazine audience growth and the mobile platform. From MediaPost: MPA: Mobile is the key driver of magazine audience growth.  [Read more…]

Ryan’s Successful Email Subject Lines-Part 2



ID-10079747

Here’s 5 MORE of my top tips for successful email subject lines.

Last week I wrote about my Top Tips for Successful Email Subject Lines and shared 5 examples of subject lines along with suggestions for the body of the email with you. Did you try them out? Are you measuring the results? Sending relevant emails is key.

Here are 5 MORE of my top tips for getting the email responses you want from your ad prospects: [Read more…]

12 things you can do right now to boost your media business!



ID-100391059

Niche publishers share 12 great ideas to boost business.

Our conference attendees always have plenty to share about what makes a good media business great. The peer-to-peer roundtables provide a unique opportunity for niche publishing pros to make connections, learn more about what’s working well (and what’s not.) Plus the conversations spark great new ideas to take back to the office and implement immediately.

Here are 12 things you can do right now to boost your media business: [Read more…]

Where Should I Put My Paywall?



ID-100243530

Trying to figure out what paywall strategy works best for your magazine? Expert Rob Ristagno shares his insights.

When publishers start charging for digital memberships, there is often an initial fear that traffic will plummet. Where you actually put the paywall barrier is an extremely important strategic decision. Leadership needs to balance various business objectives: advertising, affiliate marketing, lead acquisition, and of course direct monetization through membership subscription fees.  

The Paywall Options

Here is a menu of options to choose from: [Read more…]

Media Ad Sales: Ryan’s Top Tips for Successful Email Subject Lines



ID-10079747

Score! Sales Coach Ryan Dorhn shares his tips on successful email subject lines.

So much of sales is about building relationships. Has faceless email has ruined the sales process?

I could NOT disagree more.

In my ad sales training workshops I teach that email is an amazing sales tool.  If used in the right way it can truly help the media sales professional win and grow business.

Here are the first 5 of my top 10 email subject lines that have been getting me results in the last 30 days or less: [Read more…]