Don’t Undersell the Importance–and Value–of Your First-Party Data



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Don’t miss out on an opportunity to extract more value from the data coming from your own niche websites!

Audience data has become a valuable commodity in the digital advertising ecosystem. Advertisers continue to gobble up “third-party” data from online publications and other websites, which data management platforms (DMPs) collect and aggregate into audience segments that are sold through automated exchanges. BlueKai, one of the leading DMP vendors, has compiled close to 1 billion customer profiles, according to The Economist.

But many niche publishers are ignoring an opportunity to extract more value from the data coming from their own websites. Your community represents a premium audience for the advertisers in the niche you represent. The “first-party” data you collect as these visitors spend time on your website and share information with you is the real gold for audience targeting and other advanced ad products and services.

[Read more…]

Ad Sales: Find Your Superstar Sales Voice!



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Yeah, you can rock it! Cultivate a superstar sales voice with these easy tips.

You meet with prospects and clients all week long. Are you making a memorable impression? Do you exude the confidence of a superstar? On The Voice, the contestants only have seconds to wow the judges and get them to swivel their fancy chairs around to commit. Don’t you want to improve your sales voice and prompt your clients to a stellar “YES!”– like a superstar?

Here’s 7 quickie tips to finding your winning sales voice: 

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An Interview with Ronda Hughes: How to Better Use the Data You Already Have!



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Audience development expert Ronda Hughes, of UBM Life Sciences, shares her insights on using the right data.

The big buzz phrase is “Big Data” and that can be big-time daunting for niche media companies. What if you could make big improvements to your business just by making better use of the data you already have??

We asked audience data wiz Ronda Hughes to explain–in plain English–about collecting, integrating, and analyzing audience data and behaviors to improve engagement, develop new products and grow additional revenue streams.

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The REAL reason your digital magazine readers don’t want a digital replica edition!



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Online media expert Ed Coburn explains why niche publishers should re-think digital replica editions.

I love technology! I hate technology! I love technology! I hate technology!   

This was my inner dialog recently, as I was ready to throw my iPhone against the wall while reading a blurry page of The New Yorker. Now, if you’re not at the age of, eh, eye discrepancy yet, take a moment to imagine how your parents feel. Or your grandparents, if you’re still lucky enough to have them around.

Place yourself in their shoes: you are at the age where you’re kind of set in your ways, yet haven’t completely lost the will to progress through this wonderful (yet frustrating) age of technological advancement. And those that have seen their parents read a digital replica edition of their favorite magazine on a tablet—time and again—find them zooming in on the page, and then manically swiping the page up and down and left and right to make it through a single sentence. It is hard enough that some pages are simply fuzzy, but it is even worse when you are losing your eyesight.

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Ad Sales: Rock Your Role-Play!



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You CAN rock your role-play with these 5 tips.

Do you sometimes feel like role-playing is just so forced? A waste of time? Why oh why do sales managers always insist on role-play? Because it’s proven to get results.

And because in your heart-of-hearts, you know practice really does make perfect. We can always learn new things and mentor others. So there really isn’t a reason NOT to role-play.

Here are some of our top tips on how to take your typical, boring, rote role-play to a whole new level (and reap the benefits!):

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Your Editors Can Be Your Next Revenue Rockstars!



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Say what now? Yes, it’s true–your editors and content creators can be your next revenue rockstars.

The most under-utilized asset in a publisher’s portfolio is the editorial talent they employ. The publishers who have embraced the new mindset that bylines are now brands have realized new revenue streams, created new events, launched new web properties, even spun-off new lines of business. The future of the publishing industry isn’t in expanding your masthead brand, it’s in elevating your talent.

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Niche in the News: Think Big!



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Big interest, big debate, big opportunities in the wonderful, wide world of Niche!

Where is this year going?? What are people in the industry talking about?? When will I have time to scan the news?

We’re here to help. Here are 3 hot niche topics in the news for June:

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Carl’s Top 6 Tips on How to Have a Great Sales Meeting!



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You don’t want this! Here’s Carl’s 6 Tips on how to have a GREAT sales meeting.

You know the sales meeting we are talking about. Full of dread, the sales team mandatorily attends. Bad coffee, not enough windows and the management focus is on numbers, projects, numbers, goals, numbers and blah, blah blah for long soul-sucking hours where everyone at the table is mostly screaming on the inside. Plus some of the salespeople are bitching about clients, commission structure, territories, etc. Nothing about this kind of sales meeting is helpful to anyone.  

Sales meetings and trainings don’t have to be that way!!!

Here are my top tips on how to have a GREAT sales meeting—the kind of meeting where everyone, both management and sales team, is actually looking forward to attending:

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The Not-So-Secret Sauce for B2B Digital Strategies!



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Jeff Bruss gives us the straight stuff on how to create B2B digital strategies that really work!

Digital channels present ample opportunity for B2B publishers (regardless of their niche) to form much stronger connections with their audiences. Those connections are the not-so-secret sauce for building new ad programs and growing your business.

So what are the key revenue-driving components of a successful B2B digital strategy? Is it only lead generation, data collection, user tracking/analytics and surveys, or are there more revenue-generating strategies out there you can tap into?

Digital luminary Jeff Bruss, President of the very successful COLE Publishing, knows a thing or two about how to create innovative and effective B2B digital strategies. We asked him to share his wisdom from the digital B2B world:

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A Minor Ambition – “Minor Times” is Niched Out Magazine of the Month



 "Minor Times" is your source for anything you could ever want to know about the Morris Minor!


“Minor Times” is your source for anything you could ever want to know about the Morris Minor!

Could it have been my unsuccessful attempts to buy a dilapidated Morris Minor Traveller at the tender age of 13, much to my parent’s horror? Or was it when John Noakes (Blue Peter fame), in his series, ‘Go with Noakes’, placed an advert in a shop window selling his beloved Morris Minor Convertible? I didn’t stop crying for a week and never quite forgave him! All I know is that I’ve been into Morris Minors for as long as I can remember.

A few years later, I was buying a variety of classic car magazines and soon realized a ‘niche’ might exist for an E-magazine dedicated solely to the Morris Minor. Tony Aston, an extremely talented website designer came on board and created a superb website. [Read more…]

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