Is Your Digital Marketing Strategy Reaching Millennials?



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Before this Millennial “likes” you and your product, she’s going to research you on Facebook and read tons of reviews too.

According to Dictionary.com, ” Millennial is a term used to refer to the generation born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers; also called Generation Y.”    

That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?

Most everyone is still trying to figure out who they exactly are and how they best respond to digital advertising. Guess what? Not even Millennials know exactly who they are, according to the national behavioral study fielded by Mossylvania, a digital marketing firm.

We were first intrigued by the study itself. (Oh, if only most presentations in business looked like this one!) Millennials aren’t boring and neither are the slides. The graphics and stats are actually fun to read, informative and crack some myths about this group, the 2nd largest purchasers of any generation online.

Some things you will learn about how to effectively market online to Millennial: [Read more...]

It’s “Controlled Panic Time” for Ad Salespeople!



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Control the ad sales panic this time of year with Carl’s “how-to prioritize your calls” list!

It’s mid-September—such a beautiful time of the year. Temperatures are beginning to cool a bit, the leaves on the trees are getting ready to change colors, the kids are back in school. How wonderful!

Oh………except if you’re in ad sales. Then this time of year means “GO TIME!!”

Like most of ad sales, organization is the key. For example, most ad sales people have something like 300 – 400 clients they need to contact in some way in the next 6 weeks to sell them some sort of 2015 schedule. How in the heck do you do that?

Well, by now I hope you’ve sent your 2015 promo pieces out. You’ve sent emails out to everyone. You have laid the foundation. But now is the tough part: Calling all the clients! [Read more...]

Help Your Advertisers Build Their Mobile Ad Strategy



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Help your advertisers think multi-device for success!

Today many advertisers pretty much expect publishers to be consultative on mobile ad strategy, even help with content creation. Mobile ad relevance is gaining traction as CTRS are increasing rapidly in our ever-evolving techy, smart-watch world.

A few things ring true:

GOOD: Fast mobile site and app navigation, lack of ad clutter on the screen, niche publishers who design different versions of their ads in order to be device-appropriate.

BAD: (Or just kinda irritating!) Most text message ads, pop-up “call us now” numbers, stalker geo-targeting.

What can niche publishers do to make sure they are helping their advertisers create the most effective mobile ad campaigns? Here’s some helpful tips from blogger Mark Irvine of WordStream. These strategies will help both you AND your advertisers become more effective.

1. Give your advertisers the ability to control what they pay for on mobile based on selected key words. [Read more...]

Don’t Forget the “Second Sale”… Advertiser Retention!



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Watch your ad sales rise with your retention rate!

Are your existing advertisers lining up to renew? Does your organization have a solid advertiser retention plan in place? If not, you aren’t alone–most salespeople will say that they’d like to really improve their advertiser retention rate.

It is more expensive to sell to a new client than to retain a current one. So why don’t more niche publishers focus on their existing customers? Advertiser retention should be a high-priority!

The reasons vary, but they are usually kinda lame:  “Not enough staff…..no time….but we send cards at the holidays…..not enough money…”

It can be done. It requires consistency and creativity, no matter what the budget or time constraint. [Read more...]

Niche Events are the New Black!



Most of us know that live events are the new black. It all comes down to three keys: Revenue. Profitability. Expansion. Niche event organizers need it all–super-networking, tips on budgeting, planning, expansion, plus opportunities to learn new ways to generate event revenue–and we need it fast!

We have the perfect solution for you: Niche EventFest! The conference takes place November 3-5 in New Orleans and is just a couple months away! TUESDAY, September 9th, is the final super early bird discount deadline. Just a few days left to save over $400!

So to get you motivated, here’s the Niche EventFest BIG 20! (20 ideas / reasons / benefits / bribes to attend the Niche EventFest)

1. Super targeted event JUST for niche event organizers who want to generate more revenue.

2. The conference is in, jazz parade please…….New Orleans! What’s not to love about one of the most interesting cities in the world??

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Andrew Davis

3. Look! Is that Andrew Davis in a suit? (Maybe, it would be a cool one, with sneakers.) We know he’s Warren Buffet’s pen-pal, but he’ll also show you marketing tricks to build audience and revenue 360 days a year!

4. Join the Event Startup Mania Workshop. Filling up fast! Special 1/2 day workshop covers everything. Designed for both event newbies who need a crash course and people who want to take a fresh look at existing events and new event revenue models.

5. It’s almost Big Easy Party time for the Welcome Reception! Dust off your saxophone! We’ll have entertainment and amazing food waiting for you!

6. Talk shop with the best solution providers in the niche event world all at one location.

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Benny DiCecca

7. Meet CEO of Wellesley Information Services and our keynote speaker Benny DiCecca! He knows about events after building Wellesley Information Services’ event portfolio to 35 events, achieving an incredible 1,500% growth over a seven-year span. 13 Unconventional Brand Spankin’ New Best Practices for Out of the Box Event Success  

8. Stay at the newly-renovated, 4-diamond InterContinental New Orleans!

9. Hear what Phil Mershon, Social Media Expert & Director of Events for Social Media Examiner has to say: 7 Unusual Ways to Create Unforgettable Networking at Your Event.

10. Check it out – you’ll have access to 20 niche event experts!

11. Discover the deliciousness that is New Orleans cuisine. Po’ Boys, Beignets, Gumbo, Jambalaya, oh my!

12. Explore new technological toys with a group of your fellow attendees. We supply the beer, wine and snacks… You get to test drive the coolest event high tech tools in the world! High Tech Wiz Bang Event Tool Time and Beer Hour!

13. You’ll meet all your fellow attendees even before the conference starts at the super-fun Orientation & Networking Party. Meet EVERY attendee before the EventFest even begins! The Orientation & Networking Party will take place at a fabulous New Orleans hot spot.

13. 26 Event Revenue Generating Sessions! You can mix and match and go to the session you most want to see.

14. Soak up some wisdom from “Earl the Pearl” Heard! As founder and CEO of BIC Media Solutions, a publishing, event planning and management and sales training company, he not only specializes in planning vents, but also booking venues, coordinating the catering, sending invitations and covering the event in BIC Magazine.

15. Even the big fish are attending: Event bigwig Grep Topalian will be there! He’ll be one of the judges at the all new Niche Tank Game Show!

16. Find a new relationship: Eric Udler, Live Event Guru and Producer of Super Pet Expo, a consumer pet shopping extravaganza that takes place in the New York and Washington DC metropolitan areas, will talk about forming Media Partnerships!

17. Connect with your peers at the the Event Model Mania Roundtable! Completely interactive session covering all the many different event models: tradeshows, conferences, local events, workshops, seminars, corporate, hosted-buyer, retreats,roundtables, online events, and more!

18. Check out our Niche EventFest brochure.

19. 5 events, 3 judges and 1 grand prize! End the conference with NOLA’s Sazerac cocktail and dozens of you’re new best event friends at the all new Niche Shark Tank! Watch 5 lucky event organizers pitch their events to a panel of event experts.

20. You get all this at the Super Early Bird Discount Rate. Save up to $400. But, you need to register NOW!

Maybe you serve a B2B or B2C market? Or you run an “event-only” company? Whether you’re in start-up mode or have a mature event property, we have you covered. 100% for Niche Event Organizers–what are YOU waiting for?? [Read more...]

Toy Update: Blogging Tools For Niche Publishers!



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Try out some of these new tools to up your blogging game.

We hope by now your niche publication has an active blog that regularly provides your audience with helpful information while entertaining them a bit. If you’re head of the class you’re also sharing more about you and your brand. Heck, even the sales team should be blogging to their customers and prospects.

So what else can you do to build your blog (and not spend all day doing it)? [Read more...]

Niche Magazine Media and Instagram: A Perfect Match



If there was a free, word-of-mouth marketing tool that allowed you to easily build an audience for your niche publication, you’d jump on it, right?   search-1

Knowing mobile was going to be a big part of their future, Facebook bought Instagram for $1 billion a couple years ago. (Ten Reasons why Facebook bought Instagram)

This highly-popular social media tool allows users to post a photo with catchy caption or hashtag. Instagram is free, easy to use, effective and it’s even fun. This might get your attention– in the past six months, the application gained 50 million new users.  [Read more...]

Do Ad Sales People Get the Day Off Too? We Sure Hope So!



It’s Labor Day!  In honor of the holiday, we wanted to give you a great link to a post about how important it is for ad sales people to take some time for themselves and not think about sales once in a great while. But we could not find one single post that talks about the benefits of hitting the reset button in ad sales. Crazy!

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So here’s our nichey two cents:

You MUST take some time for yourself as an ad sales person. It’s often stressful and exhausting to keep yourself pumped up all the time! You will do a better job if you take a time out, seriously.

So hopefully you have the day off today and are doing something fun with friends and/or family. Give yourself a personal refresh day by hiking, trying a new cuisine, flying a kite, taking day trip to somewhere new. Or maybe even cleaning out the closet or garage that has been nagging at you in the back of your mind for months now. Whatever you decide to do, make sure your enjoy yourself!

You’ll come back to work rested and renewed. Isn’t that worth it?? We think so. [Read more...]

Digital Magazine Media Breaks Bad: Niche Digital Conference Blows it Up!



Okay, we’ve all enjoyed our summer and now is the time to get busy for 2015. We need super-networking, learning new ways to generate online revenue and we need it fast! We have the perfect solution for you: The Niche Digital Conference is in less than a month and Thursday, September 4th is the final discount deadline day!

Here’s the Niche BIG 20! (20 ideas / reasons / benefits / bribes to attend the Niche Digital Conference)

1. Super targeted event JUST for niche publishers trying to generate more online revenue.

Get your polka on at the Niche Digital Conference welcome reception!

Get your polka on at the Niche Digital Conference welcome reception!

2. The conference is in the cool city of Minneapolis…could Mary Tyler Moore be wrong? Nope.

3. Look! Is that Jeff Bruss in a suit?  (Nah. But he’ll show you the best digital pricing models around!)

4. Fantastic pre-conference workshops that cover Digital Revenue Plans, Niche Video Success, and Mequoda’s Digital Publishing Secrets.

5. It’s almost Polka Party time for the Welcome Reception at the world-famous Nye’s Polonaise Room! Dust off your accordion! We’ll have the World’s Most Dangerous Polka Band and amazing perogies waiting for you at the world’s most popular polka bar!

6. Meet the 20 best solution providers in the niche media world all at one location.

7. Meet celebrity publisher and speaker Andy Clurman and hear him talk about Revenue Opportunities and Digital Growth.

8. Stay at the brand new, 4-diamond Minneapolis Radisson Blu Downtown

9. Your ad sales staff can get the very best training in the world at Camp Niche.

10. Check it out – you’ll have access to 18 niche experts!

11. Discover the deliciousness that is the Minneapolis foodie icon—the Juicy Lucy.

12. Learn how to craft powerful messages from Debra Jasper & Betsy Hubbard, co-founders of Mindset Digital!

13. You’ll meet all your fellow attendees even before the conference starts at the super-fun Niche Orientation Party.

13. 20 Online Revenue Generating Sessions. You can mix and match and go to the session you most want to see.

14. Meet the Video King: Alex Bradley  ( Seriously, Alex and team have created over  9,000 online videos in 7 years!)

15. No Tarzan here: Mike Bannan will show you revenue-generating e-marketing gone wild!

16. How ‘bout learning about building a fantastic Digital Revenue Action Plan with speaker and author Ryan Dohrn–and maybe get an autographed copy of his new book, too?

17. Connect with your peers at the Niche Digital Topic Mania Roundtables!

18. Check out our Niche Digital Conference brochure.

19. End the conference with a cocktail and a dozen of you’re new best media friends at the Digital Nichee Awards. 

20. You get all this at the Early Bird Discount Rate. Save up to $300. But, you need to register NOW! [Read more...]

Top 10 Niche Event Marketing Strategies…and More!



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Carl gives us his Top 10 niche event marketing strategies for success!

Today we were going to write a blog post as a follow-up to a webinar last week by our very own Carl Landau on the hot topic of niche event marketing.

But the smart folks at Knowledge Marketing, (no pun intended) beat us to the punch and summed up everything quite nicely for you, our niche publishing audience.

In addition to addressing Carl’s Top 10 Event Marketing Strategies, the author talks about what it’s like to be an attendee at one of our conferences.

  • So you need event marketing strategies that work? Check.
  • Never been to one of our conferences but curious what they are like? Check.
  • Want to improve how you are branding your events? Check.

It’s all here in one post for you: What is Your Event’s Brand?

 

P.S. Thanks, KM for saying it better than we could say it ourselves. [Read more...]

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