Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:
Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?
Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom [Read more…]