According to Dictionary.com, ” Millennial is a term used to refer to the generation born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers; also called Generation Y.”
That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?
Most everyone is still trying to figure out who they exactly are and how they best respond to digital advertising. Guess what? Not even Millennials know exactly who they are, according to the national behavioral study fielded by Mossylvania, a digital marketing firm.
We were first intrigued by the study itself. (Oh, if only most presentations in business looked like this one!) Millennials aren’t boring and neither are the slides. The graphics and stats are actually fun to read, informative and crack some myths about this group, the 2nd largest purchasers of any generation online.
Some things you will learn about how to effectively market online to Millennial: [Read more...]