Media Ad Sales: Become a Video Expert!


Don’t pull your video ideas out of hat! Here’s 7 ways to become an expert to your advertisers!

Video can improve audience engagement, attract new web traffic and drive sales leads and conversions for your advertisers. So is video a big part of your ad program? And are you confident in selling it to your advertisers?

Here are 7 savvy ways for you to help your advertisers maximize video with your magazine: [Read more…]

Northstar Travel Media Dives Deep into Audience Data

In the travel industry, real-time data and information istravelweekly critical to the success of many of the world’s top travel brands.  Enter Northstar Travel Media, the #1 B2B Information & Marketing Solutions Provider to the Travel Industry.  Northstar delivers an award-winning portfolio of integrated platforms, including magazines, websites, databases, online subscription resources, and conferences & events.  Northstar is a leader providing marketing services, content licensing, and database management.

But while quality research, data, and content is always the goal at Northstar, so too is the speed at which they achieve it.  How have they continued their excellence and value to this important niche market? Northstar knows its audience and carries a willingness to apply different strategies and techniques to serve their markets.

It’s this willingness to use all strategic tools that makes Northstar a leader in their Niche, according to Len Roberto, Northstar’s Director of Audience Data. [Read more…]

What to Expect When You’re Expecting (to sell your brand)


Media expert Tim Hermes shares his insights into what to do right when selling your brand.

The American Dream. Launching, growing and selling a business. All those years of work paying off. The courtship, the dinners. The (sometimes fake) laughter. The new people who impress. The ones who don’t. New systems, new twists, new visions. A big check. The renovated bathroom your spouse wants (yeah this happened – good call, honey.) [Read more…]

Beyond the Potluck: Create a Thriving Culture that Rocks!


Expert Don Harkey shares his insights into how to create a culture that benefits employees and your media business.

How do you create a thriving culture within your organization? Can it really affect your bottom line? The truth is why we work determines how well we work. We interviewed CoFounder of People Centric Consulting Group, Don Harkey, to learn more about how niche publishers can bring a pragmatic approach to building culture that supports employees, business AND growth goals. [Read more…]

Niche-worthy News: Metrics, Niche “Desks” and Video to the Max!


Metrics matter yet some CMO’s still aren’t sure about the ROI.

There’s no debating it, we have plenty of great niche-worthy news and information for you this week:

Metrics matter
Sue Todd, CEO of Magnetic, said: “It’s clear that across environments, magazine media delivers against the metrics that truly matter to brands. It’s pleasing to see that online magazine media is 41% more effective at delivering brand KPIs than other online environments. [Read more…]

Media Ad Sales: TGIF!!


When is the best time to make a prospect call? Carl shares his secret to success.

When I graduated from Miami University in Ohio, there was no back up plan. (My adoring mother decided to live her own life by getting out of Cleveland and moving to Florida.) I sent out hundreds of resumes, determined to land a fine job in marketing. In the meantime, I had to eat, so I took a job for a few weeks at TGI Friday’s. So many red-and-white-striped shirts!

I shared this story with my wife recently. As Niche Media’s Content Wrangler, she’d also been bugging me all week to write an ad sales blog post. Then it hit me……..

I LOVE Fridays! I’ll tell you why. [Read more…]

Native, Custom, Relevance and More: An Interview with Krystle Kopacz

It’s a brave new world in content creation! Facebook and Google wield enormous power. The swift increases in mobile and social consumption have become a game-changer. Is it possible your niche media business is missing out on new revenue opportunities? We recently interviewed digital revenue genius Krystle Kopacz on the challenges of maintaining profit margins all while diving into new content creation models:

Digital revenue expert Krystle Kopacz shares her insights on publishing revenue opportunities.

NMHQ: Is native advertising a buzzword or a cure-all? Are there mistakes you see being made out there that niche publishers should avoid? [Read more…]

The ROI Roller Coaster: Or Why You Should Attend the 2016 Niche CEO Summit

I’m talking to you,

Publishing is moving at warp speed.  As CEO of a niche media company, how do you anticipate – and profit from – the seismic changes occurring in the niche magazine & media market?

The Niche CEO Summit is changing the way media leaders think about and plan for the growth of their businesses. We believe in the power of niche media and the power of conversation and connection to help you drive growth.

To that end, we’ve created an exclusive event for just 50 Niche CEOs. We’ve brought together top niche media experts to lead the conversation in a relaxed (yet focused) atmosphere so you can learn from the experts and your peers (plus share your own ideas) on the best ways to run your media business. It all takes place at the hip Hutton Hotel in Nashville, TN on November 14­-15, 2016. [Read more…]

Ad Sales: Using Tech to Boost New Business


Check out Ryan’s 6 tech tips for ad sales reps to boost their new business.

Sales coach, author and speaker Ryan Dorhn recently taught an ad sales workshop at the Niche Digital Conference in Denver. Here are some of his sales tips for ad sales reps on how to use tech to boost new business:

Sales Tip #1: Love your CRM!

Go back and assess your A, B and C clients and see where you need to re-prioritize. Dig deeper into your notes and see if there are any missed opportunities in niche-ing your niche. (Not using your CRM is like refusing a free gift!) [Read more…]

The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing


New Niche Media Prez Bekah Darksmith shares her insights….and yes, more to be revealed.

Coming back from last week’s Niche Digital Conference and having spent 3 amazing days in the company of some of the most talented and engaged entrepreneurs in media, I’ve been thinking a lot about why I love and remain committed to publishing.

I say it often, one of many turns of phrase I over-use (along with “worker bee”, “lone wolf”, “fair enough”, “tell me everything”, “more will be revealed”, and a whole host of other weird Bekah-isms for which I’m roundly mocked by Team Niche):

Publishing is not for the faint of heart. [Read more…]