He just can’t help it. He is passionate about niche magazines and laser-focused about ad sales success. Niche Media’s Grand Poobah has some doozies of ad sales rants, but they aren’t just him blowing off some steam – there is a lot to learn about ad sales success in each one.
Here’s some of our favorites of the Carl Landau/Grand Poobah rants about Ad Sales:
From all the way back in 2012, let’s start with the basics of how people can reach YOU: Carl’s Capsules: Have You Filled Out Your Own Contact/Subscribe Form Lately?
And here’s some sound advice, really. Don’t give up when an account you have been working with for a long time still won’t commit: Ad Sales Pros: You Need to Man/Woman Up!
Ad deadlines that aren’t real deadlines bug the hell out of the Grand Poobah. Drawing a line in the sand can be great for your ad sales bottom line: Who is Running Your Media Business, You or Your Advertisers? [Read more...]