As a magazine ad sales professional, do you encounter prospects that only want to devote their ad dollars to digital? We know it’s not an either-or ad buy these days, it’s the full, integrated package! So here’s some handy links with stats and survey results (from the digital realm) on why print still matters. Start sharing with your prospects and clients this week: [Read more…]
It’s a brave new magazine media world and ch-ch-ch-ch-change is all around us. It’s a perfect time to be niche!!
The radical shifts happening today present HUGE opportunities for niche publishers. So how can you best pair your print and digital together to heighten impact and maximize revenues from your content? Brad Fayfield and Storm Mountain Media have very successfully leveraged their digital and social to reach more audience and generate much more advertising revenue. We recently checked in with him to learn more: [Read more…]
Segmentation allows companies simultaneously to lower marketing costs and increase sales. The results speak for themselves. I have seen segmentation benefit many media firms and publishers. Actual outcomes include:
- 50% increase in email conversion
- 10 point increase in profit margins
- 15% increase in sales
- $300,000 reduction in marketing spend without affecting sales
Are you tired of hearing that print ads or offline marketing is not trackable? Me too. In nearly all of my ad sales training workshops I hear sales reps say that is one of the most common objections from advertisers.
So, here is the answer.
Please feel free to create a one sheet from this information to use with your advertising clients. (Please note that there are some VERY detailed instructions at the end of this blog post too.)
Here are my 8 helpful tips to maximize your print ad buy: [Read more…]
The 2016 Niche Digital Conference will be held in super-fun Denver this year!! It’s the perfect match—digital publishing revenue opportunities are exploding and so is Denver’s Downtown! In addition to uber-cool LODO, the Mile-High City boasts Union Square, Larimer Square and……don’t forget the Big Blue Bear!
Twistin’ and turnin’ and bustin’ a move, niche publishers are in the groove! They’re trying on new platforms, tapping into new markets and adding new twists for success. Here’s the top of the news in niche media:
We couldn’t have said it better
“The (Digiday) mantra appears to be that trends in publishing are neutral. They stress they are “optimistic realists who believe the shift to platforms is neither good nor bad, simply a new reality that will test publishers.” From FIPP (Magazine Media Assoc.) Why Digiday is launching a print magazine [Read more…]
It was 1969 and I was 13 years old, totally immersed in sports. (My wife would argue that I still am.) To my full-on and complete excitement, my hometown was about to bring in an expansion basketball team to play in the NBA. For a teenage boy in a boring Midwest town, this was tantamount to the biggest thing ever happening in the world.
The local newspaper, the Plain Dealer, ran a front page news story announcing a contest to………name the team! I knew I had to find the perfect name. I stayed awake nights, tossing and turning until I came up with the best name ever. My friends and I discussed the contest pretty much every day at lunch. I told them my name was so great, I wouldn’t even tell them until right before the contest closed so no one else could steal it. I thought it was that good. Even when my buddies, Paul Schrank and Mike Fisko pressed me over cafeteria sloppy joes and tater tots to spill the goods, I didn’t budge. Not even. Click, click, click. [Read more…]
The old model: Publishers gain readership through high-quality, niched content and then redirect their audience to advertisers.
Pause. Ditch that!
What if you did the unthinkable and stopped giving your audience away? A whole new generation of media companies are reinventing their revenue models by owning every layer of the audience relationship. There is an enormous opportunity to develop new revenue by daring to stop selling advertising and start selling products.
So where do niche publishers start? We talked with startup veteran-turned-VC brand builder (and visionary) Jay Acunzo to learn more about transforming passive readership into active customers and exponentially increasing revenue at the same time. [Read more…]
Wow! When the niche publishers at our conferences share ideas, the sky’s the limit when it comes to creating new ways to monetize niche magazine content. Don’t believe us? Check out some of the great ideas shared at the last Niche Digital Conference:
1. Spread out your content! Don’t publish all of your magazine’s content online at the beginning of the month. Use the date stamping tools of your content management system to load your content all at once, but publish it piece by piece over a period of time.
2. Segment digital content by audience. One extended education or training piece can be broken down into different segments based on the audience. With one 60-minute lecture, you can sell an e-book, DVD, 12 “5-minute tips,” etc. [Read more…]
Creativity. Sustaining innovation. Most of us are so bogged down in the day-to-day that coming up with that one new revenue idea…well, there’s just no time. Someone’s tried it and it didn’t work. Might cost too much to get going. So many excuses!
But we have 12 solutions for you.
The Niche Digital Conference is less than 4 months away. Each year, attendees discuss the latest digital revenue ideas. Here are just some of the strategies that have brought them success: [Read more…]