Artisanal Publishing: High Quality + Great Editorial = Revenue!



In the last decade, magazine publishing has transformed dramatically and most niche magazines have had to re-invent themselves. Many have emerged stronger by adopting new revenue strategies and leveraging the depth of their passionate, niche audience.

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Daniel Brogan, President of 5280 Magazine, shares his insights for success with us.

Here’s a success story for you: Daniel Brogan, Founder and President of Denver’s highly successful 5280 Magazine bucked the status quo and then saw the magazine’s paid circulation triple and ad revenue reach all-time highs. We asked him to share some of his publishing insights and lessons learned with us.

Niche Media HQ: What’s “artisanal publishing” and how can it affect a publisher’s bottom line? [Read more...]

Ad Sales Pros — Should You Make the Call?



All ad sales people do this at some point: They stare at their phone, blinking and thinking, “Do I really want to call that prospect again?” And then they go back to just thinking about it, cleaning out desk drawers and straightening up files and generally just procrastinating.

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Stop thinking about calling that prospect. Just make the call!

You can’t help it, I understand. Typically it’s a good prospect that you have called many times and they just haven’t bought anything from you. Or maybe they have been sort of rude or in a hurry or whatever prospects do to push you away. In reality, you end up spending a lot more time thinking about calling than actually calling.

When I’m observing this “non-calling” activity I always advise…just make the call. You never know.

One strategy I use and teach is to shake things up. [Read more...]

8 Hot Trends to Watch in Digital Advertising!



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Digital advertising is exploding. Hold on to your hat!

Are you on top of what is up and coming in the digital advertising world? As a media pro, you should be.

This recent post by Business Insider about digital advertising trends is definitely worth a read.  It includes some great sourcing and more in-depth stats and reports for your handy reference, too. Plus it’s quick and to the point and…….get ready!

Here’s a quick snapshot: [Read more...]

Say What? Improve Your Listening Skills for Better Ad Sales Results!



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Sales reps: Here’s tips to improve your listening skills.

We all know that successful salespeople possess great communication skills. But one area where most anyone can do a better job is…. active listening. In today’s multi-media, multi-device, high-sensory world, active listening has become a challenge for many.

Developing and honing your listening skills will help you understand your clients better, lessen the chances of any miscommunication and will go a long way toward creating long-term, successful business relationships. How do you hone your listening skills when you are in sales mode?

The basics: You need to focus without distraction on a sales call. If you are in a face-to-face meeting, eye contact is very important. So is paying attention to the non-verbal messages in a conversation.

Here are some quick ways to improve your listening skills: [Read more...]

Successful Online Revenue Strategy from a Pro: Tips from Prime Publishing’s Stuart Hochwert



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Prime Publishing CEO Stuart Hochwert shares some revenue-generating online strategies.

Generating more online revenue is always a very hot topic among niche publishers these days, so check this out: Stuart Hochwert and his media company generate 100% of their revenue online. Check out these impressive stats: In just 5 years, his start-up has built 5.3 million subscribers and generates over 15 million page views of content per week.

We recently caught up with Stuart and asked him to share with us some of his successful revenue-generating strategies and more.

Niche Media HQ: What are a couple of new revenue-generating opportunities and strategies in digital publishing which publishers could adopt right now? [Read more...]

Ad Sales Pros: No More Manic Mondays!



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Ad Sales: Here’s some great tips from Carl on how to best manage your week.

What’s your week like? I mean….really? Most workdays have a certain feel to them, don’t you agree?

For example, most ad sales people dread Manic Monday. It’s the first day of the week and you really aren’t in the mood to hit the phones hard and most people are just trying to get a handle on all their emails and meetings and aren’t very excited to even answer the phone.

Wednesday, of course, is Hump day. The week is half over. It’s a good day. (You should celebrate by bringing in bagels for the staff.) Then there’s Friday and it really feels like TGIF! Everyone is in a great mood. The week is almost over and there is anticipation about the weekend.

So what does ANY of this have to do with publishing and specifically the ad sales game? A lot. I build my prospect plan specifically for each day. It’s worked well for a long time.

I’m going to share with you my super-selling strategy for managing….the days of the week. [Read more...]

How to Sell Against a Competitor’s Inaccurate Online Data



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Here’s some tips on selling against a competitor’s pumped-up numbers.

USA Today’s recent article How Much is Internet Traffic Worth? made us ponder about the measurement and accuracy of traffic data in online ad sales. The author paints a pretty bleak picture. Do we now live in a world where it’s hopeless for ad sales reps to fight against their competitor’s fraudulent fluff?

We don’t believe that. So we asked Digital Advertising Sales expert Ryan Dohrn for his take on the situation and some ways for ad sales teams to deal with a competitor with pumped-up data. [Read more...]

Inspiration Resources for Niche CEOs



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Check out these websites to stay informed.

True leaders try to avoid ivory-tower isolation. They don’t delegate new learning and knowledge-gathering. They stay connected to the pulse of the world beyond their own company and industry.

We are NOT suggesting that CEOs (or anyone) spend half their work day surfing the web–we know you don’t have time for that. But you can be strategic about what you read and embrace the discipline of setting time aside for business and creative development.

Here’s a great list from Forbes (albeit from 2 years ago) that is still very relevant today. It’s a list of the top websites for CEOs,  anyone currently in a leadership position, or really anyone who just wants to stay well-informed, for that matter. [Read more...]

From Research to Launch, How to Create More Profitable Niche Events



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Stone Fort Group’s co-founder Sean Guerre talks with us about launching profitable niche events.

Looking for a road map to take your current event portfolio to the next level? Are your wanting to integrate new events for maximum profitability? Sean Guerre is THE event guy — he knows the ins, outs, and in-betweens of building a super successful media company featuring a highly profitable event portfolio. We’re talking with Sean about niche publishing and launching successful events.

Niche Media HQ: What is step #1 in researching and launching a new event? Guerre: The first step and most critical is talking with the potential attendees for the event to determine market need, key topics, likelihood to attend, pricing, timing, etc. [Read more...]

Top 5 Best Magazine Revenue Ideas from 2013: Magazine of the Month Round Up!



Niche magazine publishers can learn a lot from what their fellow publishers are doing. You never know where you will find that next, big revenue idea! That’s why we highlight a different niche magazine every month and its strategies for success. Well, this month we’re taking a look back at some of the series’ best magazine ideas from 2013 – what new idea will you find for YOUR niche magazine? [Read more...]

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