Simon Berger, publisher of Rooster Magazine, learned early on that having business partners you can trust is a key to success.
In 2007, when Berger was a senior at the University of Colorado, he and his roommate decided that, while there were many magazines around, none of them were really interesting to college students. They both realized there was a unique opportunity to create a free magazine with “content that WE wanted to read”.
Originally, they launched a finance and politics publication directed at college students. Berger quickly learned that students didn’t want to read the same sort of material they were studying in class all day. So, they immediately re-evaluated the content and launched their second issue as a college entertainment publication. It was an instant hit and the magazine started growing almost overnight. [Read more...]