Sales Management Revolution: Financial Times Rolls Out Cost per Hour Advertising



ID-10078085

Are niche publishers going to ride the new CPH wave or stick with the CPM model?

Check out this recent article in Ad Age about how the Financial Times has officially rolled out a CPH (cost per hour) metric, where advertisers pay for “attention time,” thus shattering the impression-based CPM (cost per click) model.

Financial Times selling long-form display ads

What else can niche publishers learn from the Financial Times’ big new advertising play? [Read more…]

Ad Sales Pros, Are You Ready to Propose? 5 Quick Tips to Get a “YES!”



ID-100221229

Does this look fun to you? Create proposals your prospects actually want to read!

“It’s not you, it’s me” said the ad salesperson to a potential client.

No, seriously. There are SO many ad sales proposals out there that are totally geared to the salesperson and their magazine instead of being focused on the prospect’s needs! Sales proposals should be focused on the client and not the other way around, right??

Check out these 5 quick tips for creating ad sales proposals your clients actually want to see: [Read more…]

Custom Publishing Opportunities: An Interview with Renaissance’s CEO Todd Matherne



picture-420

Don’t miss out! CEO Todd Matherne talks about custom publishing opportunities that drive revenues up, up and away!

You’ve got your finely-tuned niche magazine machine running smoothly with editorial, production, ad sales, and social media staff in line. Now open the custom publishing floodgate and watch the revenue roll in!

We recently caught up with Todd Matherne, CEO of Renaissance Publishing. He has diversified his company during the past 5 years and now custom publishing represents over 25% of the company’s revenue.

His New Orleans Magazine and 5 other lifestyle titles are growing like crazy—they’ve even added a business monthly title, Biz New Orleans to the mix. But it’s really the custom titles—being the official publisher of the New Orleans Saints, Port of New Orleans and many other diverse clients that are driving business up. Todd gives it to us straight up:

NMHQ:  Can you give us some key indicators for determining a custom publishing opportunity in the first place? [Read more…]

Savannah or Bust! Find New Digital Revenue Streams at the Niche Digital Conference!



midnight-graphic-lo

Find new digital revenue streams at the 2015 Niche Digital Conference! Plus, how can you not like Carl hamming it up with the iconic Savannah “Midnight in the Garden of Good & Evil” theme?

Let’s face it, our attendees for the Niche Digital Conference September 29th – 30th in Savannah, GA are a bunch of super-creatives in the niche media world. They think outside the box and they expect something new and different, every year. That  creativity and focus on digital revenue generation is reflected in our amazing (and growing) lineup of speakers and keynotes!

Andrew Davis – a true niche visionary – will show you how to hire and support an editorial team that will become your revenue rock stars. Benny DiCecca – who practically wrote the book on niche media company transformation and growth – will show you how to translate print into page views into dollars and expand your media company’s revenue-generating channels!

You’ll learn a ton from fellow attendees, too! Here are just some of the amazing digital revenue-generating ideas that came out of previous conferences: 15 Digital Revenue Ideas For Niche Magazine Publishers.

Plus, find the perfect mix of peer-to-peer learning and niche publishing experts with our hands-on revenue-generating workshops on the 28th! Learn to close bigger deals faster or create your ultimate B2B or B2C digital strategy.

This year we’ll be in the awesome city of Savannah, GA. We’ve never held an event there before, and we couldn’t be more excited! This is an amazing city with a fascinating history. We’ll be right in the heart of the historic district! So many iconic movies have been filmed here, too! That’s how we got our 2015 theme – Niche in the Garden of Web & Mobile! That statue looks kind of familiar… (Learn more about this iconic Savannah reference here!)

Why are we telling you all this now? Because the pre-program May Madness Discount Deadline is Thursday, May 28th–you can save up to $600! But don’t wait until the deadline–only a limited number of spaces are available at the May Madness price!

We hope we see you there this year. We limit attendance to create a quality, all-in experience for our attendees. Everyone gets a bunch of valuable takeaways, plus there’s the power bonus–everyone learns from each other. That’s the Niche Digital Conference way!

ND-logo-2015-sm 2

 

[Read more…]

Paid Content: How Do You Know Your Ad Customer Wants It?



ID-100263205

This ad salesperson developed an awesome paid content program for his customers. What are you waiting for?

The ad game has shifted and salespeople are not just selling advertising anymore! Paid content programs offer the opportunity for advertisers to pay publishers to create and distribute content for them, rather than just an advertisement.

Consider that many of your customers may not even know they want (or need) paid content. Why? Because they probably think of paid content as an old-fashioned, one-time advertorial that blurs the lines and looks cheesy.

It’s a brave new world in sponsored advertising models. Are you maximizing all these paid content opportunities for your customers? [Read more…]

The Balancing Act: Making Your Niche Events More Profitable!



ID-100320303

Sure it’s a balancing act to reduce event costs and maintain quality. But it can be done and Carl tells us how.

Creating niche events is a hot topic for publishers, who are always looking for ways to enhance their audience development, expand their reach and increase revenue streams. Maybe you even have some successful events already.

But how do you make them even more profitable without sacrificing quality?

We cut our expenses about 25% while increasing revenue through creative solutions and effective cost cutting. The real beauty of it was that no one really noticed.

Here are 5 areas where you can reduce event costs without sacrificing event quality to make your event more profitable: [Read more…]

Lean, Mean and High Energy – a Story of Whitaker Publishing’s Success



417 Magazine serves 130,000 readers in Southwest Missouri within the same area code. The monthly print and digital lifestyle magazine, quarterly Home and bi-annual Bride publications, website, six weekly e-newsletters, 20 events and rich social media presence together make up today’s Whitaker Publishing Company, which is flourishing.

417 Magazine

417 Magazine has created a high-energy culture!

The 417 Magazine of the past was not so healthy when Whitaker Publishing Company purchased it in 2001, according to Associate Publisher Logan Aguirre. That difficult period “fostered a culture with a start-up vibe and energy [that] kept us lean, mean and high energy.” Today, all Whitaker employees share in the profits of the company, focusing everyone on the bottom line. [Read more…]

How Do You Create the Company Culture of Your Dreams? A Chat with Bryan Welch



IMG_1786

CEO Bryan Welch shares his insights on creating a successful company culture.

Building a company culture is the most satisfying, frustrating, complex, fascinating, and rewarding part of developing a successful niche business. The culture you establish is your single greatest tool to foster real growth.

We caught up with Niche CEO Summit “Fab 4″ speaker Bryan Welch to get solid insight into the nuts and bolts of creating company culture. Bryan is CEO of B The Change Media, a startup  in partnership with the B Corporations, and formerly Publisher and editorial director for Ogden Publications (Mother Earth News, Utne Reader, Grit and many others) for 19 years. We asked him about the process of building Ogden as a conscientious, audience-centered, innovative company–while it expanded from two titles with a total audience of 300,000 readers to eight titles with eight million readers! [Read more…]

How to Sell Advertising in Launch Mode!



ID-100256617

Need some bright ideas for selling ads during the launch phase of a new magazine? Read here!

What are the best ways to sell ads for a NEW niche magazine? Savvy niche publishers know that when they launch a new publication, they must have a core of ready-to-commit advertisers who will sign on in the concept stage, at least to cover most of the production costs.

This means having the right sales person is KEY. When publishers are searching for that perfect ad salesperson to do the job, they need to look for someone who is well connected within the target niche market. They should be paid well, or at least offered a profit-sharing component to their compensation to get it all started.

We chatted with Grand Poobah Carl about launching magazines and the ad sales strategy behind it all. He launched 5 successful magazines and was the driving advertising force! [Read more…]

Don’t Miss the 2015 Niche CEO Summit!



To succeed in the niche media world, you need to get out of your office and share ideas and strategies with other media company CEOs. The Niche CEO Summit provides niche media head honchos with just that –  a focused learning and networking opportunity for CEOs of niche media companies to network, share strategies and develop plans to take their  media companies to the next level.

50% of the sessions are peer-to-peer roundtable discussion segmented by B2B,B2C, size, and topic. The other 50% of the sessions are facilitated by our Fab 4″ keynote speakers. You can’t help but walk away with new, innovative ideas that work for YOUR media company!

We limit attendance to just 50 qualified CEOs for the best peer-to-peer learning experience. Plus, it all takes place July 13-14 at the amazing Herrington Inn & Spa right on the river in Geneva, IL. What’s not to love!

So join us for this totally niched-out CEO event. Our “Fab 4″ media experts will cover key areas of greatest interest and concern for Niche CEOs:

1. Create a Company Culture that Makes Real Dollars and Sense!

2. Custom Publishing is the Future for Niche Publishers!

3. Selling Your (Niche) Baby: How to Walk Away with a Big Check and No Regrets!

4. Finally, and probably most important, you’ll get your chance to ask our Fab 4 Niche CEOs your hardest management and strategy questions during CEO to CEO Event Mania!

Don’t miss your chance – register today and save $200 as a Super Early Bird! [Read more…]

Switch to our mobile site