Niche Media Experts Give Us the Good Stuff



The Niche Media Conference is fast approaching! Here’s a quick round-up of just some of the insights from our super-knowledgeable speakers:

picture-579 Launch and Business Insights:  In case you missed it, we interviewed Sovereign/Homestead’s CEO Mark Hintz to get some of his best insights on the changing magazine publishing business. Radical changes in traditional distribution, new digital markets and an increasingly complex array of revenue opportunities present new challenges. It’s a Brave New Publishing World. [Read more…]

View This! Content and Advertising Go Mobile (or Get Lost)



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Word up: It’s all about HOW WELL your audience can read and engage with your content and advertising.

Show me the Viewability! That’s what every digital niche publisher (and every one of their advertisers) is talking about. Remember last year’s “native advertising” buzz?

This year it’s all about how well your content and advertising is viewed on mobile devices.  Here are 3 great posts from Ad Age on the topic to get you up to speed.

Some highlights: [Read more…]

Media Ad Sales Super-Sleuth: Determining Where Clients Can Use Your Help!



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Be a media ad sales super-sleuth and find solution-based ideas to solve your client’s problems!

We all know how important it is to keep your ad sales clients up-to-date with helpful information.  But it isn’t enough for an ad salesperson provide info–you need to offer your clients solutions to their problems.

So what are some ways to determine what a client’s problems are in the first place? First, engage your client with probing questions such as:

-Current Pain:  Ask your client what issue they think is their biggest pain point. Is it identifying new prospects/ customers? Retaining existing customers? New competition? [Read more…]

5 Great Revenue-Generating Ideas With Video!



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Niche Media Guy is always on the search for new video (and revenue) ideas. He should probably invest in a newer, lighter camera too!

Ok, we know everyone’s getting on board with the impact video can make. That means you still have to keep looking for new ideas and keep it fresh! Here are five great strategies to help you get creative (and generate more revenue) this week:

1. Create short videos to answer you readers’ common questions. Are there questions that you are often asked by your readers? Record answers and create an answer archive. Keep it simple. Offer advertiser sponsorships for an answer series. [Read more…]

Niched Out Magazine of the Month: Backyard Poultry Magazine Flies with the Eagles!



BYP FebMarch15 UPC COVEREach month we highlight an outstanding niche magazine. This month’s pick: Backyard Poultry. This outstanding niche mag put out by Swift Communications, inc. has it all for poultry enthusiasts – everything from a comprehensive collection of digital resources to real, live humans to answer readers’ toughest poultry questions. Here’s a little more about the magazine from Trisha Woodside, Audience Acquisition Director for Swift Communications:

Backyard Poultry is celebrating our 10th Anniversary this year. That’s a decade of helping our readers raise and appreciate small-flock poultry!

Members of our community not only get our bi-monthly magazine home delivered, but they get much more than that. Members benefit from access to archives on hundreds of topics related to raising backyard chickens and other poultry, The Healthy Chickens eBulletin, an electronic edition of the magazine, online videos and digital only content, an online bookstore and access to our ‘Ask An Expert’ service — a digital and print experience built specifically to help and encourage poultry enthusiasts. Our experts give advice on health care, coop craftsmanship, egg production, and disease prevention, while our storytellers tell the story of why people choose to raise poultry, and how it has changed their lives.

Backyard Poultry is the leader in providing news and information to raise a healthy, happy backyard flock.

Editor’s note: Backyard Poultry, along with Parking Today, is one of our favorite examples of just what a niche magazine is!

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Robyn_New_webAbout the author: Robyn Ireland is Niche Media’s Operations Manager and Swiss Army Knife. After a decade in with niche nonprofits she dove into the niche publishing and event world and found they weren’t that different (once you get past the nonprofit part). She has far too much fun at Niche Media HQ and keeps taking her standard poodle Susie to work even though she’s a lousy typist.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

- Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Hibert Publishing is All In The Family



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Hibert Publishing’s bouncing baby magazines!

When Gary Hibert and his wife were presented with the opportunity to purchase two premier regional parenting magazines in December 2012, it couldn’t have been a more perfect fit. Gary had already managed a network of 26 regional parenting titles across the country for fifteen years, AND parented four children. Hibert Publishing, LLC was born – and is now the proud parent of Colorado Parent and Westchester Family magazines.

These hyper local publications and associated websites provide the best editorial product parents love to read, giving them the print and online resources to get answers fast. Numerous community events round out the family to truly engage the readers in Denver, CO and Westchester, NY.

There are no secrets. Great people, good systems and hard work!! In today’s publishing world you have to be relevant NOW, “says Gary Hibert, President.

Hibert and his staff have not only worked hard, they’ve worked smarter after installing The Magazine Manager® (MM) after the purchase, enjoying measurable results, including:

  • Producing 24 monthlies and 12 ancillary titles with just 2 production staff – “just try that without MM!” Gary jokes.
  • Freeing up the sales team to sell more ads by utilizing just one assistant to traffick all proposals and service clients
  • Reducing bad debt to .03% in 2014 – with invoices, history and notes now at their fingertips in MM.

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This article appeared as a Magazine Manager Success Story in Niched Out News. For more information on The Magazine Manager ®web-based software for publishers, contact Susan Beattie at (877) 256-0362 or sbeattie@magazinemanager.com or www.magazinemanager.com.

 

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Robyn_New_webAbout the author: Robyn Ireland is Niche Media’s Operations Manager and Swiss Army Knife. After a decade in with niche nonprofits she dove into the niche publishing and event world and found they weren’t that different (once you get past the nonprofit part). She has far too much fun at Niche Media HQ and keeps taking her standard poodle Susie to work even though she’s a lousy typist.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

- Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Kung Fu Fighting: Master Ad Sales Advice!



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Listen to Carl, the wise ad sales master–he has some important tips for you!

Will you walk with me, Grasshopper? I’m going to give you some Kung Fu Master Ad Sales advice that will change your career…

Patience, Grasshopper…We all get so caught up in our modern world of constant conversation via email, social and the web.

Go inward and ask yourself, how much are you really accomplishing?

I started this practice 10 years ago… It involves ad sales discipline. Sit in your chair (or stand, at your standing desk like me, preferably) and only make ad sales calls for one hour.

You’re probably saying, “I already am doing this!”

[Read more…]

3 Quick Tips for Expanding Your Niche Event



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Thinking about expanding your niche event? Here’s 3 quick tips to keep in mind from Bill Thompson III.

Last week co-publisher Bill Thompson III of Bird Watcher’s Digest shared his insights on how to better survey (and ultimately serve) your reader audience: Savvy Survey Insights.

So are you thinking about expanding your live niche event? Bird Watcher’s Digest has a highly successful line up of big events with thousands of attendees, including a global expo. In part 2 of his interview, we asked him to share some advice on expanding niche event(s). [Read more…]

Niche Media Management Secrets: Take that Call!!



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This smart niche publisher took that crazy call and tapped into a great new, revenue-generating idea for her business!

If you’ve been in business for a while, invariably you will get calls from random salespeople pitching some crazy, new ideas to help you. You heave a big sigh, roll your eyes and get off the phone instantly. Or you don’t even take the call. Every time.

Instead, I think you should take that crazy call, and I’ll tell you why.

I will never forget my experience working for a manager who always took that call. At first, I thought she was totally wasting her time. Yet even if the idea didn’t work for our organization, she sometimes found some nugget of inspiration that led us to an improved way of doing things. I ended up admiring her openness and willingness to listen to new ideas.

Here are 6 great reasons to take that call: [Read more…]

Avoid “TMI” In Media Ad Sales!!



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Don’t pile on the percentages–avoid TMI!

You are a media ad sales rep on your game. You know your stats, your pricing, your integrated packages, your creative revenue strategies. You are positively full to the brim with great ideas for your advertising clients.

But wait! You’ve got all the data, but are you guilty of “Sales TMI”?

You know, by sending way too much information to your client before they are even ready to hear it. At best, you will bore them, confuse them and/or irritate them.

How does information overload slow your sales success? Here are some common mistakes and how to avoid them: [Read more…]

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