Do Ad Sales People Get the Day Off Too? We Sure Hope So!



It’s Labor Day!  In honor of the holiday, we wanted to give you a great link to a post about how important it is for ad sales people to take some time for themselves and not think about sales once in a great while. But we could not find one single post that talks about the benefits of hitting the reset button in ad sales. Crazy!

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So here’s our nichey two cents:

You MUST take some time for yourself as an ad sales person. It’s often stressful and exhausting to keep yourself pumped up all the time! You will do a better job if you take a time out, seriously.

So hopefully you have the day off today and are doing something fun with friends and/or family. Give yourself a personal refresh day by hiking, trying a new cuisine, flying a kite, taking day trip to somewhere new. Or maybe even cleaning out the closet or garage that has been nagging at you in the back of your mind for months now. Whatever you decide to do, make sure your enjoy yourself!

You’ll come back to work rested and renewed. Isn’t that worth it?? We think so. [Read more...]

Digital Magazine Media Breaks Bad: Niche Digital Conference Blows it Up!



Okay, we’ve all enjoyed our summer and now is the time to get busy for 2015. We need super-networking, learning new ways to generate online revenue and we need it fast! We have the perfect solution for you: The Niche Digital Conference is in just 31 days and Thursday, September 4th is the final discount deadline day!

Here’s the Niche BIG 20! (20 ideas / reasons / benefits / bribes to attend the Niche Digital Conference)

1. Super targeted event JUST for niche publishers trying to generate more online revenue.

Get your polka on at the Niche Digital Conference welcome reception!

Get your polka on at the Niche Digital Conference welcome reception!

2. The conference is in the cool city of Minneapolis…could Mary Tyler Moore be wrong? Nope.

3. Look! Is that Jeff Bruss in a suit?  (Nah. But he’ll show you the best digital pricing models around!)

4. Fantastic pre-conference workshops that cover Digital Revenue Plans, Niche Video Success, and Mequoda’s Digital Publishing Secrets.

5. It’s almost Polka Party time for the Welcome Reception at the world-famous Nye’s Polonaise Room! Dust off your accordion! We’ll have the World’s Most Dangerous Polka Band and amazing perogies waiting for you at the world’s most popular polka bar!

6. Meet the 20 best solution providers in the niche media world all at one location.

7. Meet celebrity publisher and speaker Andy Clurman and hear him talk about Revenue Opportunities and Digital Growth.

8. Stay at the brand new, 4-diamond Minneapolis Radisson Blu Downtown

9. Your ad sales staff can get the very best training in the world at Camp Niche.

10. Check it out – you’ll have access to 18 niche experts!

11. Discover the deliciousness that is the Minneapolis foodie icon—the Juicy Lucy.

12. Learn how to craft powerful messages from Debra Jasper & Betsy Hubbard, co-founders of Mindset Digital!

13. You’ll meet all your fellow attendees even before the conference starts at the super-fun Niche Orientation Party.

13. 20 Online Revenue Generating Sessions. You can mix and match and go to the session you most want to see.

14. Meet the Video King: Alex Bradley  ( Seriously, Alex and team have created over  9,000 online videos in 7 years!)

15. No Tarzan here: Mike Bannan will show you revenue-generating e-marketing gone wild!

16. How ‘bout learning about building a fantastic Digital Revenue Action Plan with speaker and author Ryan Dohrn–and maybe get an autographed copy of his new book, too?

17. Connect with your peers at the Niche Digital Topic Mania Roundtables!

18. Check out our Niche Digital Conference brochure.

19. End the conference with a cocktail and a dozen of you’re new best media friends at the Digital Nichee Awards. 

20. You get all this at the Early Bird Discount Rate. Save up to $300. But, you need to register NOW! [Read more...]

Top 10 Niche Event Marketing Strategies…and More!



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Carl gives us his Top 10 niche event marketing strategies for success!

Today we were going to write a blog post as a follow-up to a webinar last week by our very own Carl Landau on the hot topic of niche event marketing.

But the smart folks at Knowledge Marketing, (no pun intended) beat us to the punch and summed up everything quite nicely for you, our niche publishing audience.

In addition to addressing Carl’s Top 10 Event Marketing Strategies, the author talks about what it’s like to be an attendee at one of our conferences.

  • So you need event marketing strategies that work? Check.
  • Never been to one of our conferences but curious what they are like? Check.
  • Want to improve how you are branding your events? Check.

It’s all here in one post for you: What is Your Event’s Brand?

 

P.S. Thanks, KM for saying it better than we could say it ourselves. [Read more...]

Let’s Pump Up Your Ad Sales Team!!!



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If you want to pump up sales, start by pumping up the team!

We sometimes sit on the couch and can’t understand why our favorite baseball player can’t hit that 98 MPH fastball or his teammate dropped that easy catch. It just seems so easy from the couch, when your biggest problem is not to spill your beer and nachos.

Same situation at your media company– when editors, production people or publishers shake their heads at the sales person who isn’t making sales all the time. It seems so easy from the sidelines. Just make a couple of calls and send some emails. Right?

It’s NOT so easy after you’ve had your 10th “no” of the day or the millionth (or feeling like that) unreturned email.

I realize there are some lazy ad sales people that just won’t ever make it. But the majority of ad sales people I’ve met are hard working and well intentioned. Yet even the very best ad sales people hit a bad streak sometimes and need some pumping up!

Here’s some advice for publishers to help pump up your Ad Sales Team: [Read more...]

Top Digital Marketing Trends for 2015



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Let’s peer into 2015 and see what’s coming next!

Niche publishers are always looking ahead. They have to be nimble and quick to best serve their niche. We recently came across a great example of this in a post by Lee Odden, CEO of TopRank Online Marketing.

He consulted with digital marketing’s top execs, industry thought-leaders and overall superheroes. You know, like the marketing execs at Google, Cisco and LinkedIn, plus media experts like Ann Handley and Jay Baer. (And he made them provide selfies with their predictions, which was fun.)

So what are the trends they see coming in 2015? Here’s a quick snapshot: [Read more...]

An Equation for Success from the Summer of Niche Magazines



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Niche publishers share winning ideas!

As we wind down our Summer of Niche series for 2014, we want to thank all the publishers who submitted great ideas to share with our audience. We received almost 100 entries and very quickly some themes rose to the top, such as a whole bunch of ways to create and distribute compelling content, contests, video series, and more. Check out our past Summer of Niche blog posts for all kinds of great ideas.

The two most popular themes, most often in combination:  Drum roll, please……

Brand new events + ground-breaking partnerships = Big Success

It’s not just that publishers are creating events for an additional revenue stream with niche-like partners, or are becoming “the sponsor” of a new event. Many do that now very successfully. [Read more...]

Hot Topics in Ad Sales to Perk Up Your Week



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Monday draggin’ you down? Here’s a little cup of inspiration to get you going.

Happy Monday! Ready to hit it hard? Or are you still going through your emails from last week, looking at the time and wondering what the heck you’re going to say in the weekly sales meeting?

Periodically we like to share collections of our most-read ad sales posts by niche publishing professionals– just like you.

Think of this as a quick-stop refresher if you will:

First, if you encounter some grumpy prospects who seem skeptical about advertising in your magazine, check out:  More Good News For Niche Magazines [Read more...]

Social Media Marketing Trends to Watch in Publishing



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Latest research reveals some no-brainers, new insights and puzzling questions.

What’s new in social media marketing strategy? The Social Media Examiner blog sums up the 2014 Social Media Marketing Industry Report about the biggest trends to watch in social media marketing.

Here’s our niche publishing perspective on it:

Yes, visual continues to be big, big big. Webinars, podcasts, infographics, oh my! The new twist here is the rise of “original” video series. (There’s a reason biggies like Amazon are jumping on that one….) Magazines already have a huge visual presence…what are you doing to spread your eyeball influence beyond print pages?

Another no-brainer revealed in the report—Facebook ads. Niche media companies have known this works and the report says it is still a solid part of any marketing strategy.

Ok, so what’s something we don’t know? The report says marketing with Google+ is definitely on the rise. We would love to hear from niche publishers if they agree with that and how they are using it.

Some other key take-aways from the report:

  • LinkedIn love: Grand Poobah Carl has been consulted at the mountain top many times on this one. No, it’s not just for job-hunting. Linkedin expands brand awareness, positions you as a thought-leader, helps make great new contacts…….everyone learns!

[Read more...]

Summer of Niche: Reader Experience–It Matters!



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Inside Publications has a very popular feature and ensures customers love it. Here’s how.

This week’s Summer of Niche great idea includes a little twist. Most local/regional publications include some sort of reader-submitted content. Cecily Hastings and her team at Inside Publications recognized the popularity of one of their special features and took the time to make sure it continued to stay that way for their customers.

Cecily tells us how they did it:

“It started about a decade ago when a savvy PR guy in town took a copy of the magazine to Paris and sent us a photo of himself and his daughter reading the magazine in front of the Eiffel Tower. We ran it and then soon more started to arrive and we developed it as a full page.

It is probably one of the best loved reader-oriented features in our magazine. For many years it was called Readers Near and Far and last year we redesigned and renamed it as we updated our entire publication design. We now call it “Have Inside, Will Travel.”

Here’s the results:

“Within a few years, we had a backlog of more than a year’s worth of travel photos with the magazine.  When people began writing to ask how long they had to wait for their shot to appear, we bought an extra 12 pages of print and ran the backlog as a special section. It has been very well received!  Plus, now we only have a backlog of few months and our readers aren’t waiting and waiting for their photo to appear.

We are amazed that we have had shots from practically every country on earth! And most importantly, we are blessed with such loyal readers each month.”

Here’s the lesson: Periodically gauging customer satisfaction, even for a highly popular, long-standing feature, means that you are not taking your customers’ experience for granted. Ever. Way to go, Inside Publications!

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More about Cecily and Inside Publications:  Cecily Hastings is the founder and publisher of Inside Publications. The 4 neighborhood publications feature 100% local original content and are direct mailed at no charge to neighborhood homeowners. More than 350 small business advertisers support the publications with ads that appear in from one to all four editions.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events - blog.NicheEventNation.com  Check it out!

- Web: NicheMediaHQ.com
- Blog:  Niche Media HQ
- Twitter: @NicheMediaH
- Facebook: NicheMediaHQ
- LinkedIn: Niche Media Inc & Niche Media Network
- YouTube: NicheMediaHQ
- Google+: +NicheMediaHQ

 

 

 

Golden Opportunities Abound for Mining Media International with The Magazine Manager



Mining Media International (MMI) got its start in 2003, and through acquisition and growth, has evolved into the leading publisher serving the global mining and construction materials industries with industry-leading print, digital and event brands.  MMI relies heavily on the quality of its people and its technology to connect those staff members around the world to manage 65 different products.

Engineering and Mining Journal August 2014Implementing The Magazine Manager® proved to be worth its weight in gold, especially with customer data siloed in a variety of independent databases as a result of its acquisitions over the years.  According to John Bold, President:  “Before implementing the Magazine Manager in 2012 we were hard-pressed to pull timely reports of the business we had on the books.  Magazine Manager has given us the ability to create a centralized customer database that fully integrates our contact management needs with the ad order entry, production and billing systems [Read more...]

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