Rooster Magazine Crows About Success Through Strong Partnerships

Simon Berger, publisher of Rooster Magazine, learned early on that having business partners you can trust is a key to success.  42186_Rooster Boulder_Sec1_1.p1

In 2007, when Berger was a senior at the University of Colorado, he and his roommate decided that, while there were many magazines around, none of them were really interesting to college students. They both realized there was a unique opportunity to create a free magazine with “content that WE wanted to read”.

Originally, they launched a finance and politics publication directed at college students. Berger quickly learned that students didn’t want to read the same sort of material they were studying in class all day. So, they immediately re-evaluated the content and launched their second issue as a college entertainment publication. It was an instant hit and the magazine started growing almost overnight. [Read more...]

Building a Better E-Newsletter, Part 2


Publishing expert Rebecca Sterner gives us 7 tips for a successful e-newsletter.

Last week we blogged about ways to up your e-newsletter game in Create an E-Newsletter that Rocks! Part 2 comes from niche publishing expert Rebecca Sterner, who spoke at our Niche Digital Conference last month. She gave our attendees tons of great ideas that work.

Here are her 7 sensational tips to build an even better e-newsletter:

1. To improve open rates, do not use a generic subject line. Instead feature juiciest headline.

2. Entice readers with juicy opening paragraphs, then drive readers to website to read full article. [Read more...]

Don’t Start an Email War with Your Advertisers!!


Don’t overreact to pushy demands by engaging in an email war!

Email is a part of daily business communication—but it doesn’t have to be a tool for destruction. What do I mean?

I’m talking about advertisers who send you a long list of demands about all the rates they want and the terms they want.

People find it so much easier to email aggressively than to actually talk with someone.

Your gut reaction is to write them back with a hotly worded email, right? “We don’t do that! I can’t believe you asked for that!!” Sound familiar? [Read more...]

In the News: Creating Conversation or Driving Buzz?


Ok so there’s tons of change. What’s it all mean to niche publishers?

So the very nature of media–revenue models, advertising, editorial, print/digital, audience development, distribution. It really all keeps changing, and rapidly. So it’s kinda interesting to watch the big dogs make changes and see how it takes. Usually there’s a lesson or two in there to be learned for niche publishers.

In the news:  Big digital news publisher, The Huffington Post, recently tied the knot with a top creative agency. Together they can manage huge teams of brand content writers to drive cultural conversations……about the news they just published. [Read more...]

Create an E-Newsletter that Rocks!


This guy is totally excited about the awesome newsletter he just received in his in-box. Maybe too excited?

Branded e-newsletters are one of the fastest growing revenue streams for niche publishers. They offer so much flexibility in terms of timing, sizes, style and content. It’s the perfect way to connect with your niche.

Since you are publishers, we are going to assume you know the mechanics of producing an e-newsletter. But how do you take yours to the next level and knock it outta the park?

Here are 5 tips for creating a GREAT e-newsletter: 

  1. Content:  You must have compelling content or no one will read you. Make sure you have different writers/voices within your business represented. Test out content with sidebars.

[Read more...]

Avoid These 5 Sales Mistakes to Become a Sales Superstar!


Avoid these 5 mistakes and you’ll be full of bright ideas to boost your ad sales.

As November approaches, most advertisers have finished their 2015 planning and budgeting. The perfect time to perfect your sales game, right?

If you want to be a top performer in niche magazine ad sales, you have to avoid the easy mistakes. You know, the ones where you are on auto-pilot, doing the same thing the same way every day. Everyone gets in a rut sometimes, with that nagging feeling that you are not achieving the success you want.

Here are the top 5 ad sales mistakes to avoid:

1. Mail a media kit. Don’t do it! If your prospect has all the info, why do they need to talk to you? Always present your media kit in person and inform your customer in an easily absorbable way.

2. Go on and on about your magazine. Don’t just talk up your magazine, solve your clients’ problems–only then will they be really interested. Listen instead, learning what your customers objectives are and how you can help them achieve goals. [Read more...]

Feeling Tired? Get Inspired!


Here’s some quick links to give you inspiration.

Yawwwwn. Even niche publishers can get tired of the day-in, day-out routine. So why do you need to be constantly finding new inspiration when all you’re really trying to do is get the magazine out by deadline? For starters, niche publishers need to be attentive, creative, loyal, inventive, passionate, smart and savvy all at once–and pretty much every single day.

Let’s face it, if you are in the niche media biz you have to be a super-creative. You have a captivated, engaged niche audience and there is a huge value in that. But chances are you don’t have a huge staff or tall piles of money stacked in the back closet. So where can you find inspiration?

Here’s some quick links to get your creative juices flowing: [Read more...]

Tips from a Pro: Create Unforgettable Networking at Your Event

Phil Mershon is Director of Events at Social Media Examiner, a huge online resource for all things social media. You could call it the world’s top social media magazine! Phil oversees two signature events annually, Social Media Marketing World and Social Media Success Summit.


Event Pro and Social Media Guru Phil Mershon shares his insights with our readers.

We asked him to share his insights with our niche publishing audience:

NMHQ: Why is it important for niche event-organizers to create unforgettable events? Does it really matter to the bottom line?


To clarify some terms, I mean by unforgettable that people will talk about it for weeks and months to come in positive terms (none of us want to organize the government events that were ridiculed by politicians and the press a few years ago). Some reasons this is important: First, you want people to talk about your event to their peers so that your event is front of mind for people when looking for their next event (the marketing benefit). Second, people learn better when they have strong experiences (the educational benefit). Third, if people enjoy themselves, they are less likely to complain about the stuff that goes wrong and you will get few requests for refunds and little negative press (the financial benefit).”

NMHQ: Tell us more about some super-effective ways to take event-networking to the next level. What are some real-world examples that have worked well?


“One of my favorite examples of event networking comes from Larry Benet (a.k.a. The Connector). When he attends events he gets attendees to meet 3 total strangers and ask them a simple question, “Who are you hoping to meet or what are you hoping to learn while you’re here?” asked differently “How can I help you?” After listening to each other, these people are likely to remember the conversation and seek them out when they meet the person who can help. Larry then goes out of his way to provide value to the people he meets (he sent me chocolate covered strawberries and then introduced me to a speaker whose brother is a world famous jazz violinist, because Larry knew that I am a jazz saxophonist). He made a huge impression on me as he sought to help me with my burning needs. We allowed twenty minutes for some guided networking and this led to many fruitful conversations.

Another tactic that works well is to hire a Networking Ambassador, a professional connector who helps facilitate personal networking and event networking. We have hired one each of the last two years and plan to hire two next year because they provided tremendous value. Come to the session to see who I recommend :)”

NMHQ: What are three ways to effectively leverage the rave reviews after the event is over?


Some of the ways to leverage powerful reviews are to:

1) create a testimony page where you display the testimonies like we did here: 

2) get video reviews and create a video that can be shared on Youtube and in your event promotions: (see video on this link:

3) collect the articles and tweets that people post and share those with your attendees and audience.” 

Editor’s Note:  You can learn more from Phil in person at the 2014 Niche EventFest in New Orleans, Nov 3rd-5th. Phil will be leading the session, 7 Unusual Ways to Create Unforgettable Networking at Your Event. Check it out!


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – has launched a blog all about creating and marketing targeted events –  Check it out!

– Web:
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Rocket Launch Your Magazine’s Video Content!


Launch your video content into the stratosphere with Mike’s 8 turbo-boosts!

Ok, so you understand video is an important way to connect to your readers. You have even compiled a “library” of some really great videos with amazing content.

So how the heck do you maximize your video content’s sharability and engagement factor so all your amazing content gets watched?!?

Mike Bannan, COO of IDEA Health & Fitness Association and recent speaker at the Niche Digital Conference has a powerful short list for you:

GOAL: To maximize “shareability” value of your video content.

You mission, if you choose to embrace it:

Mike’s 8 Turbo-boosts for creating super-shareable video content [Read more...]

Selling and Prospecting at Industry Events — Easier Said than Done!


Your prospects at industry events are not really sitting ducks. You need to work it with Carl’s 5 keys!

We all like going to live events within our industry. Seems like a great time to make sales. Many of your current and prospective clients are attending, all in one place. Sitting there like waiting ducks on a pond.

You meet lots of people. You probably collect lots of business cards. But what did you really accomplish?

Here are 5 keys to getting the most sales out of your industry event:

1. Get organized. In advance, get a list of attendees if that is available. And organize the list of exhibitors, so you can plan your attack for going to all the appropriate booths and have the contact info for each company easy to access as you make your rounds around the event floor.

2. Make appointments in advance. It’s great to meet people and put a face on the voice you’ve met on the phone. But to really make headway, you need to schedule meetings out before you arrive. For the very best clients and prospects, schedule a lunch and get them away from the event to really get their attention. [Read more...]

Switch to our mobile site