Creating a Checklist for Valuable Content Marketing



It’s no secret that content marketing plays a large role in advertising sales and audience development. However, we know that sometimes creating valuable content marketing can become stressful and organized. It is often best to create a checklist that will aid you in generating valuable content marketing. It’s okay if you are a bit unsure of where to begin on your content marketing checklist, we have a few pointers to get you started:

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Check out a few items to have on a checklist for creating valuable content.

  • Findable: Can the audience find your content? In order to create valuable and successful content, ensure that the audience is able to find it. In order to make sure your digital content is being found, include elements such as tags, keywords and links to create the most valuable content.
  • Understandable: Is the content able to be understood by the audience? After your audience finds your content, it is crucial they are able to understand it. Be sure that the content has the same tone throughout as well as context that will aid the audience.
  • Actionable: Does the content urge the audience to take action? Aside from being findable and understandable, the element of action plays an important role in content marketing. Create valuable content by calling the audience to action. Include various elements such as invitations to share the content, a direct summary of what to do and a place to comment to urge your audience to take action.
Valuable content marketing is crucial when generating revenue and advertisement sales. Create the best content by drawing up a checklist before to ensure you are putting the best content out there that you can.

Adding QR Codes to Content Marketing



QR codes are quite the interesting element. Standing for quick response codes, QR codes have the ability to connect internet users with online content through a smartphone and offline materials. QR codes compact a lot of information into a small square that can be photographed by a smartphone and then led to online content. Using QR codes to content marketing is a wonderful way to interact with audiences as well as generate revenue. Take a peek at a few reasons why adding QR codes to content marketing is so beneficial:

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Adding QR codes to content marketing is a great way to generate audience interaction!

  • Interact with users: QR codes are a great way to engage with existing audiences as well as generate new ones. Adding a QR code to a part of your content also allows you to put more information into a smaller, more compact space.
  • Connecting is easier: When you use QR codes, you are saving your audience from having to not only remember a lengthy URL but type it into a browser as well. Add a QR code to a page in your magazine and make it easy for readers to connect by only having to snap a picture of it.
  • Call audiences to action: Adding QR codes to content also allows you to create a call-to-action for audiences. Whether online or offline, QR codes are great for asking something from your audience.
Using QR codes in magazines means you are allowing audiences to connect instantly without having to log onto the internet and enter a long, difficult URL address. Magazines are also using QR codes in both advertising and editorial content. In advertisements, QR codes can be used to call audiences to action where as in editorial content, QR codes are being used to connect with audiences on a faster, more convenient basis.

December Niche Notes



Hi Nichehead,

It’s Unconference Mania!  Big news, we are starting two new NICHE EVENTS in 2012. Well sort of…

The “unconference” approach is a whole new idea. It’s an unconventional approach to events that doesn’t have Power Point presentations or formal sessions. There is much more “peer-to-peer” learning because it is far more interactive than a traditional conference. I think it’s a great way to launch new events. We’re limiting the attendance to just 50 people the first year to guarantee the attendee interaction people love so much!

Unconference details to come soon…

e-Newsletter World: Dallas, May 7-8, 2012

B2B Event World: November 2012

And welcome to our brand-new Niche Blog!

Happy Holidays to all our Niche Friends!

Cheers,

Carl Landau,
Grand Poobah carl@nichemediahq.com

Ad Sales Mania: Niche Revenue Resolutions



 By Jim Zielinski, President of Zielinski Financial Advisors, LLC

It’s time for you to review some key factors about your business to learn from 2011 and prepare for 2012.  It is not good enough to say “we did ok in 2011” or “we started the year out strong but stumbled in the second half.”

Put some strict discipline into your self-analysis.  Start on this with a few key questions.  First, did your business do better than the market generally?  (You should know the answer to this question.)  Second, did you achieve several goals you set for yourself for 2011?  If the answer to this second question is “yes” then that’s great.  If not, take a serious look at why you fell short.  Did you set specific goals for 2011, such as adding 25 new advertising customers, or launch a new revenue-generating product for 2011?

If you did not match the market growth rate in 2011 – or if you were too busy to set some specific goals for 2011 – don’t give up. Now is the time to create your plan and lay the groundwork for a more successful 2012.

Gather data on your top 20 customers for 2010 (yes, 2010).  Then do the same for 2011.  Analyze the list.  The first question to ask is “how much business of my total business is represented by these top 20 advertisers?”  For most companies the top 20 customers represent quite a large percentage of their business.  The effort you make against the top 20 customers will likely determine how successful you will be in 2012.  How many customers remained year over year as advertisers?  How many increased spending with you?  How many did you lose during 2011?  Get together with the sales team and have a discussion about why and how the list changed over the 2010/2011 period.  Develop a sales plan to improve two key aspects of your customer base: customer retention and customer penetration (more business with each advertiser).

Head into 2012 with another homework assignment for yourself.  Select some objectives for next year which you know will improve your business, and then try to measure yourself against these regularly throughout the year.  One might be to increase the number of advertisers by 10% (let’s say from 150 to 165 active advertisers).  Another might be to reduce the amount of uncollected accounts receivable by half.  Or, you might implement some type of technology upgrade to improve work efficiency.   Let everyone in the company know what these goals are, and then talk about them frequently.  You will be rewarded at this time next year if you meet your goals.  But now is the time to begin to think carefully about what you want to achieve for 2012.  Don’t just end the year; organize yourself now for 2012.

You can learn more about analyzing your publications finances from Jim in his “Metrics that Matter: Business Management for Publishers” at the 2012 Niche Magazine Conference.

Related Niched Out News – December 2011 posts:

Divide and Conquer: Email Marketing Segmentation!
Ad sales Mania: Niche Revenue Resolutions
Digital Oz: Make Usability Testing Part of Your Internet Strategy
Niched Out Magazine of the Month:Chief Executive
Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media

Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media



 The Palm Beach Media Group success story is an ongoing one.

Their two monthly titles, Naples Illustrated and Palm Beach Illustrated share common schedules, and Publishers Press treats them as one combined issue. By printing their magazines as following forms and treating them as like products, they save valuable time on printing and binding.

On the distribution side their titles share trucks back to Florida for mail and bulk copies.  Terry Duffy, Director at Palm Beach Media Group shared, “keeping the two magazines on the same production schedule helps us to easily track logistics and deliveries. Other printers have offered similar manufacturing programs, but only Publishers Press has been able to deliver month after month for five years running.”

Publishers Press www.pubpress.com

Related Niched Out News – December 2011 posts:

Divide and Conquer: Email Marketing Segmentation!
Ad sales Mania: Niche Revenue Resolutions
Digital Oz: Make Usability Testing Part of Your Internet Strategy
Niched Out Magazine of the Month:Chief Executive
Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media

Niched Out Magazine of the Month: Chief Executive



Chief Executive MagazineChief Executive has been by and for CEOs since its founding in 1977. The inaugural issue–planned in the projection room of Baron Rothschild’s Paris townhouse–featured interviews with the Chairman of AT&T and the Shah of Iran (Walter Cronkite and the Presidents of Mexico and Egypt also contributed).

Rescued from bankruptcy two years ago, the brand is growing with a new website, a roster of live events, and proprietary research.  “Last week, one of my colleagues thanked a Fortune 500 CEO for participating in one of our events,” said Chief Executive Publisher Marshall Cooper.  “The CEO replied that he owed us thanks:  that lifelong friends and incredible wisdom had been gained over the years due his association with Chief Executive.”

Though its mission is to enhance the effectiveness of all CEOs, it isn’t all research and hard work for the Chief Executive staff. On  December 13th the team got to ring the opening bell for the New York Stock Exchange!

"Chief Executive" staff and guests ring the New York Stock Exchange bell

 

Related Niched Out News – December 2011 posts:

Divide and Conquer: Email Marketing Segmentation!
Ad sales Mania: Niche Revenue Resolutions
Digital Oz: Make Usability Testing Part of Your Internet Strategy
Niched Out Magazine of the Month:Chief Executive
Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media

Digital Oz: Make Usability Testing Part of Your Internet Strategy



 By Ryan Dohrn, CEO, RyanDohrn.com

You’ve taken your magazine digital, built an awesome website and digital edition, and put a lot of time and effort into creating extra content to draw in readers (and revenue). But can all your readers and advertisers see it? With today’s rapidly changing technology, usability testing needs to be part of your internet strategy for 2012.

A great example is Google’s web browser: Chrome. Many publishers are just now realizing that Chrome has nearly taken over the marketplace.  Chrome was released as a beta in 2008. According to StatCounter, as of November 2011 Chrome is the second most widely used browser with 25.69% worldwide usage share of web browsers. Many sites were built before Chrome was widespread, or are more recent but not tested on it. So what does that mean?

Well, with Chrome usage widespread and growing, your web readers might be missing out on features of your web site, or they might be not seeing portions of your site at all.  That translates into lost readers; lost views, clicks, and social shares; and eventually lost revenue.

In nearly all tested cases, web sites work just fine with Chrome, but there are some exceptions.  If you utilize a custom template system or a custom built content management system, you need to check each page of your web site in Chrome (and every other common or up-and-coming browser) to make sure everything works.  If you run Joomla or Drupal you need to check all your third party plug-ins for compatibility.  In addition, you need to triple check how your meta data and other widgets operate from your web site in the Chrome browser.

Chrome’s rapid growth is just one example of why ongoing usability studies need to be an important part of your internet strategy for 2012. Test your site – every part of your site – in every browser you can on both PCs and Macs. Test it on mobile devices and tablets as well. Test your digital edition and apps, too. Make a commitment to do this periodically as technology changes. Online reader retention must be placed at a much higher priority as we all begin to shift the focus of our business offerings and emphasize our digital offerings.  Your internet strategy needs to be about more than your Facebook page.

You can learn more about online revenue from Ryan at the 2012 Niche Magazine Conference. He will be leading the Online & Integrated Sales sessions for the Camp Niche Ad Sales Training track.

Related Niched Out News – December 2011 posts:

Divide and Conquer: Email Marketing Segmentation!
Ad sales Mania: Niche Revenue Resolutions
Digital Oz: Make Usability Testing Part of Your Internet Strategy
Niched Out Magazine of the Month:Chief Executive
Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media

Divide and Conquer: Email Marketing Segmentation!



 By Melanie Kirin,

32.4% of US email marketers never or do not often use segmentation tactics when building lists for deployment. – JangoMail Email Marketing Survey. This is a huge missed opportunity.

You are different from your competitors.  Your customers are different from each other, too.  What they buy, how they buy, and why they buy are largely different, so to connect with them your messages must be about them – not about you.

So, how do you start segmenting your lists?  Segmentation can be derived from a vast number of variables, so start with what is most relevant to your market. To help get you started, here’s a list of some ways organizations have effectively segmented their lists.

1.  Prospect Vs. Customer
2.  Line of Business
3.  VIP Clients
4.  Time Purchase Patterns
5.  Click Rate & Open Rate Patterns
6.  Acquisition Channel
7.  Psychographic and Demographic

Have a technique that has worked well for you and your market? Talk about your segmentation successes and join the conversation @ LinkedIn.

Related Niched Out News – December 2011 posts:

Divide and Conquer: Email Marketing Segmentation!
Ad sales Mania: Niche Revenue Resolutions
Digital Oz: Make Usability Testing Part of Your Internet Strategy
Niched Out Magazine of the Month:Chief Executive
Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media

The 6th Annual Nichee Awards 2012



It’s that time of the year and we can’t wait! The 6th annual Nichee Awards are almost upon us and we can hardly contain our excitement! The Nichee Awards party will take place at the Niche Magazine Conference, which is February 27th through the 28th. If you plan on attending the Niche Magazine Conference, you are able to attend the amazing Nichee Awards as well. Listen up because we have all the details for the Nichee Awards right here, all you have to do is send in your entry form!

Niche Media

You could be a Nichee winner!

The idea behind the Nichee Awards is to add to the already bright and upbeat atmosphere at the Niche Magazine Conference. In addition to being a fun and exciting event, the Nichee Awards also recognizes the best niche publishers and their amazing creative abilities. The two categories being featured at the Nichee Awards are: Best B2B Niche Magazine and Best Consumer Niche Magazine. The Nichee Awards will also take the size of your market into account as well.

If you think you will be attending a boring and stuffy awards ceremony, think again! The Nichee Awards boasts a fun and upbeat vibe. Sponsored by Quad/Graphics, the Nichee Awards are only open to those who attend the Niche Magazine Conference. With such great odds, why wouldn’t you want to enter?

In order to be considered, you must submit separate entry forms for each category you decide to enter. Only one magazine per entry is allowed and it must be published between February 2011 to January 2012.  The due date for entry forms is January 20, 2012, so be sure to get yours in early! The winners will be announced at the Nichee Award Party in Nashville on February 28th.

Learn more about all things Niche Media and contact us today!