It’s no secret that content marketing plays a large role in advertising sales and audience development. However, we know that sometimes creating valuable content marketing can become stressful and organized. It is often best to create a checklist that will aid you in generating valuable content marketing. It’s okay if you are a bit unsure of where to begin on your content marketing checklist, we have a few pointers to get you started:
- Findable: Can the audience find your content? In order to create valuable and successful content, ensure that the audience is able to find it. In order to make sure your digital content is being found, include elements such as tags, keywords and links to create the most valuable content.
- Understandable: Is the content able to be understood by the audience? After your audience finds your content, it is crucial they are able to understand it. Be sure that the content has the same tone throughout as well as context that will aid the audience.
- Actionable: Does the content urge the audience to take action? Aside from being findable and understandable, the element of action plays an important role in content marketing. Create valuable content by calling the audience to action. Include various elements such as invitations to share the content, a direct summary of what to do and a place to comment to urge your audience to take action.