Rich Media and Mobile Pave Peloton’s Road to Success



Peloton Magazine App Splash Screen

Peloton's app splash screen

Move Press raced across the finish line when Peloton magazine was named to min’s 2011 “Hottest Launches.”

This upscale road cycling title uses Texterity to produce a digital edition and mobile app. They distribute print in 17 countries, claim 75,000 unique website visitors a month, and enjoy 15,000 newsletter subscribers.

Peloton Digital attracts 150,000 qualified readers through partnerships with cycling organizations.

Teaming up with winners is strategic according to Peloton Publisher/Editorial Director Brad Roe and Consumer Marketing Director Cuyler Gibbons. That’s why they acquired a video company upon launch in 2010. Peloton uses video to promote upcoming features, expand editorial coverage, and sell to advertisers.

Their current inventory of 97 videos has garnered 350,000 website views and 4 million views across other channels.

According to Roe, the company is “anchored by a belief that people love magazines,” and Gibbons clarifies, “quality print is core.”  But they both agree that digital is “a gateway to conversion” and now, “advertisers are paying to brand with us.”

Texterity’s Peloton app  launched in October and by November had attracted more than 1,400 users, each participating in multiple sessions.

Any advice for niche publishers?  “Build rich media into your budget” – and enjoy the ride.

Texterity

Other articles in Niched Out – January 2012:

• Ad Sales Mania: Boost Ad Sales with a Unique Value Statement
• Custom Content Oz: Open New Revenue Steams with Custom Publishing

• Success Story of the Month: Texterity’s Help with Rich Media and Mobile Paves Peloton’s Road to Success

• Niche Notes

• Niched Out Magazine of the Month: Manure Manager
• Email Marketing Tip of the Month

Niched Out Magazine: Manure Manager



Manure Manager CoverAt Niche Media we like to celebrate great target-interest magazines. This month we’re calling out a magazine so small, they’ve made it big. Manure Manager is the only magazine published exclusively for the manure handling industry across North America, reaching over 13,500 highly intensive livestock operators.  Manure, considered by many to be a “waste” and a smelly hindrance, is an important crop production resource and is fast becoming an alternative energy source for innovative and progressive livestock producers.

As Publisher Scott Jamieson says of Manure Manager, “Shit happens, and when it does, we’re all over it.” And not just Manure Manager and their select group of agricultural readers. CBS commentator Conor Knighton has a love for the strange publications that have somehow managed to survive “in the face of a crumbling print industry,” and they’re one of his favorites. You’ll have to watch the video to see exactly what he said about them, but Scott says, “We’ll take it as a compliment.”

If you think your niche magazine is made of 100% pure awesome, email us and let us know what makes you special!

Other articles in Niched Out – January 2012:

• Ad Sales Mania: Boost Ad Sales with a Unique Value Statement
• Custom Content Oz: Open New Revenue Steams with Custom Publishing

• Success Story of the Month: Texterity’s Help with Rich Media and Mobile Paves Peloton’s Road to Success

• Niche Notes

• Niched Out Magazine of the Month: Manure Manager
• Email Marketing Tip of the Month