Upcoming: Social Media Day



Social Media Day is right around the corner and we can hardly contain our excitement. This exciting day, presented by Mashable, is taking place on June 30th this year and is a great way to supercharge your efforts to connect with your audience members through your social media platforms.

Niche Media

Social Media Day is June 30th.

This is the second year Social Media Day has been in action and we can’t wait to see what this year has in store. The main goal of this day is to recognize the digital revolution that is constantly happening around us. In order to show off your social media savvy skills, it is important to celebrate Social Media Day with your readers.

One of the ways you can celebrate Social Media Day is by organizing a meet-up with your audience members. Be sure to thoroughly explain the day and how you plan on celebrating it so that your audience members are well informed. Once you have created the meet-up, be sure to utilize your social media platforms to get the word out in order to celebrate with a large amount of your audience.

Now that we have told you a little bit more about Social Media Day, we want to hear from you! How do you plan on celebrating Social Media Day as a niche publication? Leave us a comment and let us know.

 

 

 

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Tips for Optimizing Your Content for the Latest Trends in Consumption



It’s no secret that the way in which we consume content is changing, which means niche publications must adapt in order to keep up. It seems as though people are beginning to consume content through smart phones, tablets and other e-readers instead of computers or laptops. In order to continue to grow your audience, it is crucial that your niche magazine adapt. Take a look at a few tips for optimizing your content for the latest trends in consumption:

Niche Media

Adapting your content for the latest trends is important.

  • Incorporate calls-to-action in the text: Since readers are starting to use smaller platforms, such as smart phones and tablets, elements like sidebars are being stripped away. The ability to rely on these extra elements is slowly slipping away, which means it is important to incorporate calls-to-action in your text in order to keep readers engaged and active.
  • Adapt for mobile devices: If you do not have a mobile website or a website that is easy to read on a smart phone, be sure to adapt. If readers find they are having difficulty reading your content on a mobile phone due to the lack of adaptability, chances are they will move on pretty quickly.
  • Headlines and pictures should be compelling: The headline and picture of a piece of content are typically what draws audience members the most. Make sure you are attracting attention by using compelling and high quality pictures paired with attention-grabbing headlines.
Being able to change and adapt with the trends in content consumption is important for your niche publication to stay relevant and in front of your readers.

 

 

 

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Tablets Are Becoming a Great Content Marketing Device



It’s no secret that tablets have become wildly popular recently, and we can see why. While tablets are great for surfing the web and watching movies, they are also wonderful devices for content marketing. Having another medium to use for content marketing is great for increasing ad sales as well as the audience.

Niche Media

Tablets are quickly becoming a new way to implement content marketing efforts.

According to the Content Marketing Institute, a recent study revealed that 66 percent of users prefer to read content on a tablet versus a PC. In addition, the three main uses of a tablet are to browse the web, read the news and read content. This is great news for niche publications in that it provides one more way to connect with readers and generate new advertising sales.

The tablet provides niche publishers with a new way of interacting with readers. You can now include interactive graphics, color images and other elements to spark interest and hold the attention of your audience. It was also found that many people prefer to read on a tablet versus in print.

If you have been searching for new ways to connect with readers as well as grow ad sales, consider the tablet. Adapt your content marketing efforts to work with the tablet and you could be well on your way to new readers and ad sales.

 

 

Photo from Free Digital Photos

Test, Test, Test for Email Success!



By Ryan Dohrn, Digital Guru & Internet Consultant, www.ryandohrn.com

In order to communicate with subscribers, build a successful e-newsletter, or reach new online readers, you need to get people to open your emails. For media/publishing industry email blasts, Constant Contact reports an average open rate of 18.6% and a bounce rate of 8.6% with a click thru rate of 23.7%. (Source)

Many publishers fall far short of these numbers. So, what do you do to raise your open and click thru rates? Test for success!

1. Test your subject line:  A well written subject line out performs a generic subject line. Lists are also very popular.  Some great examples… “10 ways to grow your small business revenue”, “5 Hot Parenting Tips”, “10 Ways to market your business for under $100”. Review subject lines just like headlines.

2. Test your sending time: One way to boost your open rate is to look at when people who open your emails are doing so. Is it 8:00 am, Noon, 3:00 pm, 10:00 pm?  Try splitting your list in half. Send to half the people at your normal time, and to the other half on a different day or at a different time of day to see if one results in a higher open rate.

3. Check your “from” name: Most emails that are quickly ignored or deleted are those with an unrecognizable “from” name or address. Is your “from” name easily recognizable?  For publishers, try sending the email from the publisher’s name rather than editor@my-magazine.com or the name of the magazine.  Or, come up with a persona for your emails like Rex Reed or Mary Daniels.

4. Keep testing:  Use A-B testing often and really look and digest the results. Ask for detailed reports and testing from your team.

In the end, email will be a serious pat of your revenue plan. You and your team don’t need to invest much time, money, or effort to test your way to email success. All it takes is a commitment to start testing and keep testing.

This article originally is part of the June issue of Niched Out News. Full article list:

The Love / Hate Relationship with Email

Test, Test, Test for Email Success!

e-Marketing Tip: Fill Out Your Own Contact Form!

Niched Out Magazine of the Month: Hardwood Floors

Success Story: WEFTEC Goes Beyond Print with Tradeshow Media Partners’ Onsite YouTube Video Services

Niched Out Magazine of the Month: Hardwood Floors



Each month we salute a great niche magazine. This month’s Niched Out Magazine of the Month is Hardwood Floors.

“When you say you work for a magazine, people are really interested,” says Hardwood Floors Editor Kim Wahlgren. “When you tell them it’s for the wood flooring industry, sometimes they look a little sorry for you.” No need, though, Wahlgren says—the industry is a close-knit group full of interesting personalities and homespun characters bound together by a passion for their craft. The magazine is the official magazine of the National Wood Flooring Association and is sent seven times a year to a qualified circulation of about 24,000 industry professionals, most of them testosterone-laden wood flooring contractors.

Editors connect with their audience in person at the National Wood Flooring Association’s annual Expo, for which the magazine sells booths, and at NWFA wood flooring schools during the year, where editors practice installing, sanding and finishing alongside their readers. (“It’s kind of like living through an episode of This Old House,” Wahlgren says.)

Like all businesses related to the construction industry, the magazine has hunkered down to ride out the Great Recession, but the magazine has also taken the opportunity to expand its digital products. HF has a biweekly e-newsletter that goes out to more than 14,000, a website with an industry discussion forum and industry bloggers, and a social media presence on Facebook, Twitter, Pinterest, YouTube and LinkedIn.

HF digital issue archive:  http://hardwoodfloorsmag.com/issue/

Social media:

https://www.facebook.com/HFmag

https://twitter.com/#!/HFmag

http://pinterest.com/hfmag/

http://www.youtube.com/HardwoodFloorsMagCom

http://www.linkedin.com/groups?home=&gid=3337179&trk=anet_ug_hm

 

This article originally is part of the June issue of Niched Out News. Full article list:

The Love / Hate Relationship with Email

Test, Test, Test for Email Success!

e-Marketing Tip: Fill Out Your Own Contact Form!

Niched Out Magazine of the Month: Hardwood Floors

Success Story: WEFTEC Goes Beyond Print with Tradeshow Media Partners’ Onsite YouTube Video Services

The Love / Hate Relationship with Email



By Carl Landau, Niche Media Grand Poobah

Sales reps love email because it’s a quick and effective form of communication. But there’s a huge battle out there for time and attention. The fact is that people are inundated – even overwhelmed – with email. You need to make sure that YOUR message doesn’t get lost in the shuffle.

Here are my top 5 recommendations for your email sales messages…

1. Make it short. Short and to the point is the way to go. People just don’t have the time and patience to wade through a lot of words to find the key message. In our world this is the BENEFIT to the advertiser.  This needs to be front and center, so that even a quick scan can’t miss it.

2. This is not about you.  Emphasize the person you are writing to, NOT you and your magazine. Typically ad sales people will use their own magazine as the subject line and the whole message is about themselves and their magazine. Turn it around and use the word YOU a lot and the name of the prospect’s company and product. Use their slogan. Use their everything!

3. End the email with an action item. You will send them the research material they requested. Or a send a sample of the latest successful banner ads. Or you will call them on such and such day.  Be active.

4. Send at the right time! Best to send during the business morning when people are actively working. Your message maybe the only one that shows up at 10:15 AM during their automatic checking process. If you send at night or on the weekend your message will be competing with dozen of other emails.

5. Don’t forget the P.S. The most read part of an email is the P.S. I include one in all my sales messages. It’s the key action item. (P.S. This P.S. trick really works!)

And my final advice about your sales emails….

Enough with the emails already! You can’t rely entirely on email for your communications. It’s too easy for a prospect to turn you down via email. It’s not interactive enough to instantly overcome an objection. Pick up the phone for the close. Be smart with your communication and mix it all up with a combination of phone calls, face-to-face calls, and email to make the sale.

This article originally is part of the June issue of Niched Out News. Full article list:

The Love / Hate Relationship with Email

Test, Test, Test for Email Success!

e-Marketing Tip: Fill Out Your Own Contact Form!

Niched Out Magazine of the Month: Hardwood Floors

Success Story: WEFTEC Goes Beyond Print with Tradeshow Media Partners’ Onsite YouTube Video Services

Success Story: WEFTEC Goes Beyond Print with Tradeshow Media Partners’ Onsite YouTube Video Services



When the Water Environment Federation was looking for new media strategies for WEFTEC, their Annual Technical Exhibition and Conference, they didn’t have to look too far. One solution was right under their nose.

Tradeshow Media Partners (formerly Tradeshow Publications), who has been providing publishing services for the WEFTEC print show daily for many years, had just the right thing to expand the reach of their show: A video team dedicated to capturing all the excitement of the show that also edits and uploads the video to the WEFTEC YouTube video channel that same day. You can watch the video here.

This integrated media strategy allowed the Water Environment Federation’s community to engage in WEFTEC, even if they weren’t able to attend the show. And contrary to the belief that such a strategy could give potential show participants an excuse to skip the show the next time, the exact opposite is true. Using video to share what people are missing when they don’t attend the show only reinforces the need to be there.

The feedback WEFTEC got from attendees and exhibitors on their new media offering was extremely positive. So much so that WEFTEC is currently discussing plans to increase the amount of coverage at this year’s show.

And it may not stop there. WEFTEC is also exploring some of the other solutions Tradeshow Media Partners can bring to the table, including audience targeting, acquisition, and other social media and new media strategies that will help WEFTEC grow and increase revenue for years to come.

This article originally is part of the June issue of Niched Out News. Full article list:

The Love / Hate Relationship with Email

Test, Test, Test for Email Success!

e-Marketing Tip: Fill Out Your Own Contact Form!

Niched Out Magazine of the Month: Hardwood Floors

Success Story: WEFTEC Goes Beyond Print with Tradeshow Media Partners’ Onsite YouTube Video Services

How to Take Advantage of Your Magazine’s iPad App



Having a great iPad application for your niche magazine is very important for a wide variety of reasons. However, while you can have an iPad app, the way in which you design and use it is crucial. In order to keep your audience members engaged and use the app to generate revenue, it is a good idea to make sure you are taking all the right steps.

Niche Media

Having an iPad app for your niche magazine is important for many reasons.

While some magazine iPad apps simply feature a PDF copy of the most current issue, this may not be the best way to utilize your magazine’s app. Instead of creating an app that simply allows the reader to access same features they would get from the print version, consider using interactive features to make the app different and engaging.

Making your iPad app a platform that is separate from your print magazine is important to make sure it stays relevant and appealing. Consider adding features such as exclusive videos and content, games, interactive quizzes, and a social sharing feature to capture the attention of your audience members. You also want to be sure the content on your iPad app is fresh and new as well.

Simply having an iPad app for your niche publication is no longer enough. Make sure you are taking the right steps and paying attention to the wants and needs of your readers to provide them with the best and most engaging iPad app possible.

 

 

 

Photo from Free Digital Photos

The 4 Essential Building Blocks of Great Content



Creating remarkable content involves several elements and steps. In order to ensure you are putting your best content first, it is important to take a few things into consideration. If you have a niche magazine and are looking to super charge the content for your content marketing efforts, you are in luck. We have rounded up the 4 essential building blocks of great content, take a look:

Niche Media

Check out the 4 essential building blocks of great content.

  • Inform: Before even sitting down to tell your readers about what you are offering, it is important to let them know you are out there. Take advantage of your social media platforms as well as your e-newsletters to inform potential readers that you are out there and readily available.
  • Instruct: Once you have gotten the word out about your niche magazine, it is important to explain to readers who you are and what you offer. Be sure to give audience members a description of what you offer and what your niche publication can do for them through social media platforms and other digital tools.
  • Inspire: It is crucial to create content that is remarkable and inspiring. Instead of putting something out there just to simply said you did it, create content that is inspiring and will urge readers to connect with you and your niche magazine. You also want to showcase the human side of the magazine and how it relates to readers.
  • Initiate: Once you have created your piece of inspiring content, you want to keep the momentum going. It is important to engage your readers and initiate them to stay connected to you and your publication. Include a call-to-action in your piece of content or ask for opinions to get your readers involved.

Building remarkable content is easy when you take all of these items into consideration. Having great content for your content marketing strategies is greatly important to your niche magazine as well.

 

 

 

Photo from Free Digital Photos