How to Use Pinterest for Your Niche Magazine



It’s no secret that being up to date with social media platforms is essential to the success of your niche magazine. One of the newer social media platforms is Pinterest and we love the idea of using it in content marketing strategies. We have come across a few ways for using Pinterest for your niche publication. Take a look:

Niche Media

Check out some tips for using Pinterest for your niche magazine.

  • Share videos: While images are king on Pinterest, videos are also becoming increasingly popular. Create a board on Pinterest that is dedicated to videos to connect with audience members in a whole different way. The videos can be tips and tricks or simple updates on different topics.
  • Provide advice: Having a go-to place for advice on different subjects is also appealing to audience members when it comes to Pinterest. Use a board to offer different advice and how-to information on information that pertains to your content and magazine as a whole.
  • Inspire followers: Sometimes simple inspiration is all a reader is searching for. Consider creating a board that features quotes or powerful images to act as inspiration for your followers. Be sure to use items that relate to your magazine but are bit unique as well.
Using Pinterest is a great way to connect with your readers on a whole new level. Be sure you are taking the right steps to get the maximum results from your efforts.

 

 

 

Photo from Free Digital Photos

3 Questions to Consider Before Starting a Content Marketing Project



Beginning a content marketing project for your niche publication can be quite the process. With so many tasks to accomplish throughout the project, you may begin to feel overwhelmed when trying to get started. We have put together 3 questions to consider before starting a content marketing project. Take a look:

Niche Media

Check out questions to consider before beginning a content marketing project.

  • What tone am I trying to create? Before sitting down and going at it, it is a good idea to take a step back and consider what sort of tone and style you are aiming to create with the piece of content marketing. Once you have a clear understanding of the tone, chances are you will find your writing will flow more naturally.
  • Who is the audience? In addition to getting a better handle on the tone of the piece, it is also important to define who you are creating the piece for. Understanding the audience that the piece of content marketing will be directed at will help you receive optimal results from it.
  • Does it require SEO optimization? Depending on the format of the piece, you may have to optimize it for SEO. This is important to keep in mind while creating the piece. If you have this in the back of your mind will creating the piece, chances are you will create a more natural-sounding content marketing piece than if you have to go back and optimize it later.
Covering all of your bases before starting a content marketing project is important in order to get the most out of it. Make sure you are organizing yourself and the materials before getting started.

This article is part of the July Niched Out News. To read all articles in this issue:

Ad Sales Mania: The Secret to Selling More Ads: Stop Talking!

Digital Oz: How Will You Support Your Digital Platform When Banner Ads Disappear?

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity Publisher to Use Full Digital, Web, and App Suite

Niche Magazine of the Month: Fastline

Content Marketing Tip of the Month: 3 Questions Before You Begin a Content Marketing Program

Photo from Free Digital Photos

Niche Magazine of the Month: Fastline



We love niche magazines! Each month we highlight a great niche title or publisher. 

In 1978 Bill Howard (CEO/Founder) produced his first truck publication from his kitchen table. Quickly, the company that would become Fastline grew to five trucking industry publications. The company searched for other industries to serve with a trade publication, and in 1986 purchased two agricultural publications.

Today, Fastline prints and mails 23 publications to 1 million farmers and ranchers in the US and Mexico. Fastline.com is the largest ag equipment database in the world. Over 1 million monthly visitors search Fastline.com for tractors, trucks, trailers, parts and services for their farm operation.

One of Fastline’s readers said he is a “kid in a candy shop” when Fastline arrives every four weeks.

Fastline prides itself on helping both the equipment seller and the equipment buyers (farmers) become more successful by bringing these two hard-working groups together.

This past year Fastline launched two new products: Jillsjunction.com and AgRacer. Jillsjunction.com is a website for women in the agriculture industry. AgRacer allows gamers to race farm equipment. It is a free downloadable app for iPhone and Androids.

This article is part of the July Niched Out News. To read all articles in this issue:

Ad Sales Mania: The Secret to Selling More Ads: Stop Talking!

Digital Oz: How Will You Support Your Digital Platform When Banner Ads Disappear?

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity Publisher to Use Full Digital, Web, and App Suite

Niche Magazine of the Month: Fastline

Content Marketing Tip of the Month: 3 Questions Before You Begin a Content Marketing Program

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity publisher to use full digital, web, and app suite



Pizza Magazine  has seen considerable success as the leading source of information for the pizza industry. Their print magazine is read by 40,000 pizza business owners, they have 15,000 unique monthly web visitors and 13,000 weekly newsletter subscribers, reaching 100 countries.

Publisher Steve Green appreciates the value of cross-platform publishing. “Every media channel has its own constituency,” he acknowledges, “and our goal is to reach all the community in their preferred way.” His community is large and diverse. “The average owner has two stores, but there are about 500 pizza entities that have at least 4 stores. Pizza Hut has over 12,000 stores,” he explains.

Green already knew Texterity, but when he heard about the merger with Godengo, he envisioned a one-stop Total Solution that would integrate his content, facilitate reader feedback, and incorporate his videos from Pizza TV.

Now his new digital edition is live  and his app is in production. They’ll transition to a Rivista™ CMS website in August. “We have a good site now but can’t keep up with the demands, and everything has to funnel through our webmaster. Now we’ll be able to decentralize that activity.” The Rivista™ CMS is modular and fully accessible.

This article is part of the July Niched Out News. To read all articles in this issue:

Ad Sales Mania: The Secret to Selling More Ads: Stop Talking!

Digital Oz: How Will You Support Your Digital Platform When Banner Ads Disappear?

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity Publisher to Use Full Digital, Web, and App Suite

Niche Magazine of the Month: Fastline

Content Marketing Tip of the Month: 3 Questions Before You Begin a Content Marketing Program

How Will You Support Your Digital Platform when Banner Ads Disappear?



By Andrew Davis of Tippingpoint Labs, Niche Digital Conference keynote speaker and author of Brandscaping: Unlocking the Power of Audience

As a publisher of content (digital or not) you’ve been trained to sell time in your podcasts or videos and space on your website or in your magazine. But the fact is that digital display advertising won’t be around forever. You need to start thinking beyond advertising if you’re going to be viable long term.

The Phenomenon of Banner Blindness, in three images.

Banner Blindness

Banner Blindness

You’re looking at a heat map from an eyetracking study. Across hundreds of webpages users don’t focus on display ads. Some people scan articles (far left,) others partially read the content (center) and some completely read the article (far right.) Study after study has proven that more and more users are ignoring digital display advertisements. Banner blindness, as it’s called, means those ads are less and less effective for the brands who pay money to appear alongside your most valuable asset: your content.

The Economics of Supply and Demand

Not only are banner ads being ignored more often, but the revenue you’re generating from each impression and click isn’t increasing, in fact, it’s being diluted by an ever increasing supply of freshly published content. Google estimates that tens of billions of web pages are published every single day. Now, I’m no economist, but the simple laws of supply and demand state that as any commodity increases while the demand remains unchanged (or even as it decreases), it leads to a lower price for that commodity (with a higher quantity left unpurchased). This is exactly what’s happening to display ads.

There isn’t enough demand from advertisers in the universe to fill the tens of billions of web advertising opportunities that pop up everyday. This means, you can’t simply rely on selling advertisements forever.

So, What do you sell?

Great question! I’ll be honest, I don’t think I have THE answer, but I have AN answer. The next big battle for branded dollars will be within the context of your content. You heard me right. Brands want to be where the eyeballs are. A quick look at a heat map proves that your advertisers will soon be asking how to be part of the content your readers want to consume instead of the content they chose to ignore.

Ask Yourself…
If you’re going to drive new, higher-value, revenue opportunities for your advertisers what are you going to sell inline with the content?

This article is part of the July Niched Out News. To read all articles in this issue:

Ad Sales Mania: The Secret to Selling More Ads: Stop Talking!

Digital Oz: How Will You Support Your Digital Platform When Banner Ads Disappear?

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity Publisher to Use Full Digital, Web, and App Suite

Niche Magazine of the Month: Fastline

Content Marketing Tip of the Month: 3 Questions Before You Begin a Content Marketing Program

The Secret to Selling More Ads: Stop Talking!



By Carl Landau, Grand Poobah of Niche Media

 

Whether you are selling print, digital ads or sponsorships, the key to magazine ad sales is your ability to draw out a prospect and ask them great probing questions.  This is especially important when selling to niche markets.  Your prospects need to feel confident that you know the ins-and-outs of their target audience.  Most niche ad pros will say, “I know that!” Well, ask yourself… did you do a good job of this with your last prospect?

Believe it or not, I’ve trained over 3,000 niche magazine sales types at my Camp Niche. I’d say the majority of salespeople have the same approach. They start with a two sentence lead-in about how their publication is the premier magazine in such-and-such market. And they are #1 in the market place because of blah, blah, blah. If there is an awkward silence (which there probably will be) they then feel the need to talk pretty much non-stop for the next 5 minutes. After finally after running out of oxygen, they usually ask the prospect if they can book some space with them. And the prospect’s response is usually equally clever: referring to no money in the budget, they’re not ready to advertise, or whatever excuse they can come up with on the fly.

The average ad salesperson monopolizes 80% of the conversation! The talk is all about MY MAGAZINE, MY WEBSITE, MY TRADESHOW. Your prospect doesn’t care. They care about how promote and sell THEIR PRODUCT and THEIR SERVICE. Before you talk about your properties, ask your prospect all about THEMSELVES, THEIR COMPANY, THEIR PRODUCTS.

People are interested in talking about themselves.  If you engage them you can get them to open up.  Formulate a dozen basic questions about your prospects’ product / service / store that you can customize to each call. What’s unique about it? What makes them successful? Who is their ideal buyer?

Try it. Reverse the dialogue and do 20% of the talking with your next prospect. You should lead the discussion and let them tell you what is most important to THEM. If you do this, your prospects will tell you what their hot button is and what they need in order to be sold.

So, what to do when they say they tried print ads and they got no calls, or banner ads don’t work or their last sponsorship was a waste of time? You need to have real life success stories of companies just like them who were more skeptical than they were. Their competitor used an incentive gift to get calls that resulted in 4 times the calls. A new video ad tripled click-through for a similar company. Another competitor developed an affordable integrated media program that was wildly successful this summer.

The key here is listening and asking good follow up questions based on what the prospect is interested in. In that initial call, don’t worry about making a sale. Get to know the prospect and their business by showing a sincere interest in helping them. It’s not difficult. It starts by not talking so much!

This article is part of the July Niched Out News. To read all articles in this issue:

Ad Sales Mania: The Secret to Selling More Ads: Stop Talking!

Digital Oz: How Will You Support Your Digital Platform When Banner Ads Disappear?

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity Publisher to Use Full Digital, Web, and App Suite

Niche Magazine of the Month: Fastline

Content Marketing Tip of the Month: 3 Questions Before You Begin a Content Marketing Program

Tips for Building Trust Online



We often discuss how important your social media platforms are to your niche publication. However, it is also important to build trust among your readers through these online platforms. In order to develop your audience, it is crucial that you instill a sense of trust in your readers. Take a look at some tips for building trust online:

Niche Media

Take a look at some tips for building trust online.

  • Act like a human and not like a robot: Remembering to treat your readers with a sense of empathy and individuality is crucial when aiming to build trust online. If you have a reader post on one of your social media platforms regarding an issue, avoid simply brushing it off. Instead, respond with a response that displays your concern for his or her issue.
  • Post valuable content: It is also important to remember that readers of your niche magazine will be more likely to return to your social media platforms if you are posting valuable and interesting content. Be sure to keep your statuses, tweets and blog posts new and fresh in order to build trust in your audience members.
  • Keep the momentum going: Once you have built trust online among your readers, it is important to keep the momentum going. Be sure to maintain the same practices as the ones you started with when initially trying to earn the trust of your audience members in order to keep them coming back.
Social media platforms are crucial for your niche publication. However, without the trust of your audience members, they contribute less to your content marketing strategy.

 

 

 

Photo from Free Digital Photos

How to Create an Effective Infographic



Including infographics in your content marketing is an excellent way to bring a new element to the table. Infographics are a wonderful way to communicate information that might be harder for readers to consumer if it was in text form. However, creating an effective infographic takes a certain amount of time and strategy in order to get it right. We have rounded up a few tips to help you create an effective infographic. Take a look:

Niche Media

Check out some tips for creating an effective infographic for your content marketing.

  • Don’t treat them like ads: It is important to understand that infographics are not the same things as advertisements and should not be treated that way. Make sure your infographics are bringing value to your readers by only including relevant information that pertains to a specific topic. This will also help to instill trust in your audience members.
  • Do your research: While having an infographic that looks great is important, the information included is also important. That’s why it is crucial you do the proper research to ensure the information you are presenting in the infographic is correct and understandable.
  • Pick a design that works: It can be easy to try to make the infographic so colorful in order to attract attention or add numerous design elements to make it more attractive. However, in order to keep the infographic effective and easy to navigate for readers, it is important to pick a design that works with the information as well as the audience members who will be seeing it.
Adding infographics to your content marketing is a great way to connect with your readers on a whole new level. Make sure you are taking the right steps to ensure it comes out looking fantastic.

 

Photo from Free Digital Photos

3 Twitter Tips for Your Niche Magazine



Twitter is an important social media tool to utilize for your niche magazine. It is a great way to connect with your readers in a quick and short manner. However, in order to ensure you are getting the maximum results out of Twitter, it is best to take note of a few things. Check out 3 Twitter tips for your niche magazine:

Niche Media

Check out 3 Twitter tips for your niche magazine.

  • Don’t ignore feedback on scheduled Tweets: While using an application to schedule tweets in order to boost efficiency and save time is a good idea, it is important you pay attention to the tweets after they have been scheduled and tweeted. Make sure to check for any engagement from your readers and be sure to respond to them in a non-generic manner.
  • Don’t make it all about you: Though the majority of your tweets will be about your niche magazine, it is important to include other topics that don’t necessarily directly involve your brand as well. Doing this will make your readers appreciate your Twitter more and will have them coming back for more information.
  • Stay on track: Determining the success of something such as a Twitter account can be difficult for a smaller publication. However, if you don’t feel as though you are results, don’t let it deter you. Remain on track with your Twitter account in order to give your audience members a different platform to connect and engage with you.
Having a good Twitter account is important when it comes to social media and your niche magazine. Make sure you are getting the most out of it by taking the time to consider a few important factors.

 

 

 

Photo from Flickr