Spotlight On: Niche Magazine Conference 2013



Are you ahead of the curve? Wanna be way, way ahead? The Niche Magazine Conference will be here before we know it and we can hardly contain our excitement! This conference is an excellent way for target-interest magazine publishers to learn how to generate new revenue streams for their niche markets. Plus, as an attendee you get to connect with super-creatives and cool niche media types like your business-savvy self. We have all the latest info you will need to take your biz to the next level and have some fun, too. (And we mean it about fun – we are having a blast with this year’s SUPERHERO theme!!!)

The Niche Magazine Conference will take place on February 11th and 12th, 2013 in sunny Tempe, AZ. Plus there’s the bonus Niche Event Workshop on the 13th –it’s just about targeted business-

Marcus Sheridan and Scott McCafferty, our Superhero Keynote Duo!

to-business, consumer, and association events. For three mind-bending days, you will have the chance to take courses with cutting edge speakers, network with other niche magazine professionals and discuss latest strategies and trends. Its time to up your game in 2013! Just check out our keynote speakers Marcus Sheridan and Scott McCafferty for a little inspiration.

Designed to be intimate and interactive, the Niche Magazine Conference is limited to just 250 attendees. There are also no-holds-barred-breakout sessions that you can join during the conference that include: Integrated Ad Sales, E-marketing, Mobile, Audience Development, Content Marketing, Budgeting & Forecasting, and Social Media. Which ones will you choose?

Register today and secure your spot! You can still save up to $400 as a Super Early Bird! We don’t won’t want you to miss out on this exciting, informative game-changing conference.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

Photo from Free Digital Photos

3 Ways to Keep Your Ad Sales Team Motivated



We understand that sometimes you may lost your motivation when trying to sell ads for your niche publication. However, ad sales are crucial to your magazine, which means it is vital to keep your ad sales team motivated. Niche Media is here to help! We have rounded up 3 ways to stay motivated and sell more ads. Have a look:

Niche Media

Check out some ways to sell ads and boost motivation.

  • Stay flexible: Make sure you are paying attention to what your advertisers want and need and be sure to remain flexible. If they need extra time or different options, try and work with them to create a package that best meets their needs and keeps them coming back.
  • Brainstorm new ideas: Take some time to work with your team to come up with new and creative options for advertisers. There are so many opportunities to expand within your niche if you get creative! If you can come up with an advertising opportunity that is unlike anything prospects have ever seen before, chances are you will sell more ads.
  • Be enthusiastic: Maintain a positive attitude and chances are your advertisers will be much more receptive. Plus, it helps to get them talking about what they love and what works for them.
Finding new ways to sell ads and stay motivated can sometimes be challenging, but it is so important part of generating more revenue for your niche publication!

 

 

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

Photo from Free Digital Photos

3 Ways to Increase Email Impact



Niche Media

We’re all flooded with email, so how can magazine publishers and ad sales reps get their emails opened, read, and responded to? It doesn’t take magic – here are 3 simple ways to do it.

  • Make subject lines actionable. Prompt the reader to take an action. Be specific.
  • Put the ask at the beginning. Give the fine detail after you make the ask or you risk burying the ask.
  • Reminding someone to reply. Only do this once, and only after 1-3 days, not 1-3 hours. If a reminder doesn’t prompt a response, then there isn’t one coming.

Best of all, these are all easy to ideas to implement!

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn:  Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

LIVE Networking Really Works!



Networking really works! I mean real networking, as in LIVE!

Nicheman

I know that you’re so bogged down in your media operation that you probably don’t think about networking within the segment of the media industry you’re in. I’m sure you’re well connected within your particular niche. But how many fellow niche publishers, ad directors, and ad reps do you know outside of your company?

I was a magazine publisher for 20+ years and didn’t know too many fellow publishers because there was no good source for networking. I’m now in the event business and have recently joined groups and gone to live events and met dozens of other event producers. I’ve learned a ton about my business in a really short amount of time.

Live events are growing like crazy now. People are starved for real conversation with fellow professionals who are willing and want to share their experiences. We’ve created the Niche Magazine Conference specifically to make it super easy to meet and learn from you fellow magazine publishers. This opportunity to connect with professionals is something you just can’t get behind a computer screen. We’ve designed our new “Niche Networking Hour” for you to connect with similar publishers like yourselves. You learn and have fun—what more could you ask for?

I’m looking forward to seeing you LIVE in 2013 at a Niche event!

Cheers,

Carl
Niche Grand Poobah

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

Niched Out Magazine of the Month: Scrap – Building Relationships for Niche Success



Every month Niche Media features a target-interest magazine with creative ideas to better serve its niche and its readers. This month’s pick: Scrap Magazine!Scrap Magazine

First things first. No, the publication isn’t about scrapbooking. Scrap Magazine is about the scrap recycling industry, a $100-billion(!) business that recycles everything from metals to paper to plastics to electronics and more. This bi-monthly association magazine targets scrap recycling business owners and has a paid circulation of 11,000.

The Scrap team’s secrets to success are dedicated relationship building and really loving their niche. Sure, publications know that they have to create relationships with their readers. It’s all about commitment, folks — and this magazine walks the walk.

How do they do it? With a dedicated strategy in four key areas: Scrap has forged solid, enduring relationships by profiling their niche’s people and companies, routinely calling on industry participants as sources, actively attending industry events, and holding “Reader Forum” meetings to solicit reader feedback. As Publisher Kent (the Wiser) Kiser puts it, “It may sound simple or hokey, but our solid ties with our readers is what gives us an edge over our less-nichey competitors.”

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

How to Boost Your Magazine Ad Sales this Season



The holiday season is an excellent time to rev up your ad sales tactics for your niche magazine. Generating revenue for your niche publication is crucial, which means you should be making every effort to boost your ad sales techniques. In an effort to help you get started, we have put together a few tips. Take a look:

Niche Media

Take a look at some tips for boosting ad sales this season.

  • Consider customer gifts: Since the holiday season is here, take this opportunity to present your customers with great gifts to help boost ad sales. A small gift can make the right gesture and encourage your clients to re-sign their contracts. Get creative and make it personal or related to your niche. Food always makes a great gift to include with marketing materials, too.
  • Be Persistent: Think kids and dogs – they never stop, and they usually get what they want. You should be pushing harder this season to sell ads – 2013 budgets are in the works, and you want to be included! Make sure you are aggressive, enthusiastic and dedicated to ensure you are doing everything you can to keep your current customers as well as get new ones.
  • Use rate protection programs: You can also encourage your customers to re-sign their contracts by putting rate protection programs into place. Offer them great specials given they sign by a certain date. This is a great way to boost retention.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

3 Questions to Ask when Trying to Boost Google SEO for Your Magazine



It’s important to have solid SEO rankings for your niche magazine. However, we understand that taking steps to boost your publication’s Google SEO rankings can be a bit confusing. That’s why we have put together 3 key questions to ask yourself when trying to do so. Have a look:

Niche Media

Check out a few tips for boosting Google SEO rankings.

  • Is this page relevant to me? One of the first questions to ask yourself when trying to boost Google SEO rankings is whether or not your niche magazine’s page is relevant. Decide which keywords and phrases you want to associate with it so that when people search them on Google, your page is coming up.
  • Is the site credible? You should also make sure that the website for your niche magazine is credible. In order to do this, try having other industry-related websites link to you so that readers feel as though your content is credible and knowledgeable.
  • Is the information understandable? It is also important to ensure that the information on the website is understandable. All tags and captions should be visible in order to make the experience for the reader that much easier.
Google SEO rankings are crucial to your niche publication and you should be trying to boost them for more success.

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

Business Accounts Now Available on Pinterest



We have previously discussed the benefits for having a Pinterest account for your niche magazine for consumer magazines. Now Pinterest is making this process even easier by introducing brand-new business accounts. This is a wonderful way to get your niche publication involved with Pinterest if you haven’t done so already.

Niche Media

Pinterest introduced new business accounts recently.

Instead of having to enter a first and last name, companies and businesses are now able to simply enter the name of their company and then verify their websites with a line of hidden code. After the code is verified, you will receive a verification badge on your Pinterest page, which is similar to the one Twitter offers.

If you already created a Pinterest account for your niche magazine, you also have the opportunity to convert it to a business account. In addition, Pinterest now offers widgets, which can be embedded into websites and showcase an assortment of pins to encourage readers to check the rest out.

There has never been a better time to rev up your niche magazine’s social media efforts to strengthen your online presence!

 

 

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

Photo from Free Digital Photos

3 Crucial Components of Successful Content Marketing



Getting the desired results with content marketing is essential to the success of your niche publication. It is important to make sure you are taking the proper steps to ensure you are doing everything you can to maximize the potential of your content marketing. In order to help get you on the right track, we have compiled 3 crucial components to successful content marketing. Check them out:

Niche Media

Take a peek at 3 crucial components of successful content marketing.

  • Segmentation: Your audience is made up of a wide array of different types of people. In order to make sure you are catering to each type of reader you have, it is a good idea to include segmentation in your content marketing plans. Make sure you are creating content that appeals to all of your audience members instead of just a handful.
  • Focus: It is also important to make sure your content marketing is staying focused and not straying from the main point you are trying to make. It is a good idea to have a clear understanding of your goals as well as the point you are trying to get across in order to avoid going off on a tangent.
  • Shareworthiness: Content should also be remarkable, interesting and original. It is crucial that your readers deem your content shareworthy in order to reach the maximum amount of people. Make sure your content is interesting enough that your readers will want to share it with friends and family members.
Successful content marketing means a successful niche magazine. Make sure you are taking every step to boost the efforts of your content marketing plans.

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn:  Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

5 Lessons We Learned from Niche Magazine Publishers



When we started 20 for 20 series (20 magazines sharing their great ideas for 20 days in October) we had no idea how big the response would be! It was so hard to pick only 20! After reading through the 500+ submissions, we found some topics came up again and again. Here are 5 things niche magazine publishers taught us: 

1. Blend Traditional and New Marketing Methods. Traditional marketing strategies such as direct mail, advertising and mainstream media still work for niche magazine publishers, but mixing it up with real-time marketing with Facebook, Twitter, YouTube, blogs and more is vital for reaching and engaging your audience. Plus, these new tools make it easier to give readers what they want – DC Velocity and Covertside did just that and had great results. And you know what? The big move to online/mobile marketing means your print pieces stand out and have extra impact.

2. Harness User-Generated Content. Smart niche magazines are capitalizing on user-generated content by profiling people and products in their niche, publishing reader submissions in writing, featuring guest bloggers and editors, and more. Did I mention photography and videos, too? Visual storytelling is huge and expanding fast… see how Camping Magazine, Talking Stick, The College Store, The Senior News, and Food & Spirits harness user-generated content and images to add authentic voices and get readers involved.

3. Measure ROI with All Available Tools. ROI measurements need to encompass a new way of determining impact from Facebook, Twitter, Youtube, blogs − even Pinterest for consumer magazines. Overall user engagement is an important measure the true success of a marketing program. As always, if people are not talking about you, you have a problem. Of course, you need to blog and post quality content to get people talking − Gear Technology and Cleaning & Restoration made that their focus.

4. Events! Get Face-to-Face with Readers! In this new digital world, the importance of bringing face-time to your niche is vital. We get so busy with other high priorities that this effort to connect falls by the wayside. Say it with me, “Networking. Networking. Now.” You have a lot of options that can be hugely successful:

  • Branded Events–promoting your mag, raising your public profile in a big way
  • Partnering Events–partnering with other organizations or other events to maximize your exposure
  • Sponsoring Events–whether as a plastered-all-over sponsor or a quiet backseat sponsor, niche mags are finding great success with this and events have become a definite part of their marketing programs.

Check out our profiles of  St. Louis Small Business Monthly, Austin Woman, and Building Indiana news for a little inspiration.

5. Awards and Competitions Work! Is it possible we are actually learning something from Reality TV?? Whether it’s “innovator of the Year” or “Top Dog Model” or “Design Contest” the results are the same − niche magazine publishers are holding annual awards programs and competitions to engage their audience. Try an event once, learn from mistakes and missed opportunities, have an even better second one, and watch the program grow exponentially every year with increasing profit, web visits and subscribers. Learning to stretch and expand the promotion time frame is key. Our profiles of Embedded Computing Design, Linger Magazine, and CityDog will help get you started.

Want more ideas for your niche magazine? Subscribe, like us on Facebook, or follow us on Twitter – we’ll be profiling magazines and sharing their tips and tricks for success throughout all of 2013! Have a great idea of your own? Email dianatlandau@gmail.com with your idea, publication, and a link so we check it out. Remember, the Niche Magazine Brain Trust is 500 strong and growing every day.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ