Wanda wonders—how ARE you doing? At the beginning of the year, we let Wanda the Amazing Pug and her unbridled enthusiasm be an inspiration for magazine publishers in 2013. We were inspired to set our goals, prioritize those goals, reach out to those who matter, and learn to look at our business in new ways.
So now it is the first day of the new month of March and a GREAT time to take a moment and evaluate where we are relative to the our January 2013 objectives. Because our niche magazine world is comprised of B2C, B2B and Association Magazines, our goals and the measurements of those goals vary greatly.
But we can focus on these three areas to keep on track with goals:
FINANCIAL UPDATE: Review the actuals with the budgeted numbers. The first 2 months analysis is important. Figure out what projects are more profitable and areas you can cut costs. You constantly need to be looking at your financials and adjust your strategy to what’s really happening. To help with the process, we’ll be running an article on cutting costs for your magazine every Thursday in March. [Read more…]