No doubt about it–email can be your lifeline to your prospects and clients. It’s frustrating when you can’t seem to get a response. But these people are very busy and inundated with emails.
How the heck do you get them to open YOUR email? The key is personalization. Make sure you always begin the subject line with their first name. It grabs their attention.
Here’s 5 subject lines that really work.…
1. <First Name>, Great talking to you!
You should be following up after every sales call. The info they were interested in during the call will float away within a few minutes after the call. Your follow up email will remind them of the important information discussed. I use this subject line because it reminds them that they know me (so they open it) and has a quick action item in it.
2. <First Name>, I just sent you a voice mail
OK, I hate leaving a voice mail with a prospect. They probably won’t listen to it. But, at some point you have to leave one. This subject line works. Much better chance they will listen to the vm plus they get hit twice with a message. (And you better leave them a great idea and not “The closing date is blah, blah, blah….” It’s a double hit with them that works.
3. <First Name>, You don’t send me flowers anymore! OR <First Name>, Are you still alive?
This one is really effective! This is a situation when the prospect has promised they would get back to you for weeks and
you use guilt. Is it OK to use guilt? Heck yes, we are in ad sales, you gotta use whatever you got.
4. We’re covering <Product> in the March issue!
We would have product round ups all the time in our magazines. You mention that you are featuring their product in your magazine and you need info–you’ll get a response in a heartbeat.
5. <First Name>, We covered you on page 63 this month!
Any time you do a company or product mention in your magazine or on your website you want the client to know about it
. And you want the ad sales person to be the hero and get the credit.So don’t get frustrated, get busy. These are just 5 easy subject lines that I use with great results. There are dozens more. I’d love to hear from you what YOU use that works! Share with us and all the niche magazine ad sales people out there on Facebook or Twitter.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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