It’s Friday, Nichers! Our industry is changing and evolving every single minute, right? Well now the big buzz and curiosity is all about “augmented reality“ and what it means for niche magazine advertising. Golf Digest’s When Print is Better really talks up augmented reality and why print can be better than, er, the real thing. (You know how golfers get.) And while this next level of customer experience is intriguing and brings the wow, some niche magazines do not have the big budgets to develop and offer these kinds of enhancing apps.
In the excitement over the digital magazine frontier, it is easy to forget that print can do some things that digital can’t. Even in a digital age it is just as important to maximize the impact – and take advantage of the special capabilities – of your print edition! [Read more…]