So your niche magazine isn’t seeing success in the world of digital advertising. What’s a publisher to do? Give up and be resigned to mediocre web ad sales revenue? NO! You can turn your digital ad sales around with the right sales training and not undervaluing your digital products.
Last week I gave you 5 ways we can boost online sales, including getting a quality ad banner system, having your web team craft a “web story” and more.
Here are 5 MORE things to try this week to help bolster your online sales efforts:
- Change the way your sales team talks about digital. Your company’s digital story needs to be strong and vibrant. This is critical! Advertisers need to be trained that digital offerings, when combined with print, increase overall multi-media effectiveness by over 35%. (MPA Factbook 2012) [Read more…]