The days are longer—and it seems like they get longer every dragging minute. And it’s hot, hot, hot.
For many of us, mid-summer hits and then we are suddenly in a complete state of inertia with absolutely no focus beyond whether our baseball team is winning (or uh, losing) and what topping we want on our ice cream cone and…. is this work day over yet??
Here’s 9 niche-y ways to lift yourself out of a mid-summer funk:
1. Connect the Dots: Find some new ways to reach your fans/customers/advertisers and connect them. To do that, take a few minutes and read Scratch That Niche from Marketing Profs. You’ll start feeling creative quickly.
2. Niche Out Your Niche and Drill Down: Brainstorm with your team some ways to niche your niche even further. (We know, it’s one of our constant mantras, right behind Carl Landau’s all-time favorite: How DOES this idea translate into ROI?!) [Read more…]