What does the future hold for niche media companies? Seth Godin, Marketing Guru as well as a prolific author and blogger, predicted some revolutionary trends in sales/marketing/communication/web almost 10 years ago. We think it’s worth taking a look back to measure where we are now.
As Godin points out in his post 14 Revolutionary Trends, most of the trends he identified have either been appearing or are currently ramping up, some even big time.
How does this all apply to the niche publishing world? Well for starters, we all know about how user-generated content and sponsored content is a significant part of the valuable information we provide our readers online and in print. [Read more…]