Ok so it’s post-April 15th and you’ve probably spent your refund check by now. Hopefully you were able to buy something fun. Did you notice that the IRS does one really smart thing that most other organizations don’t?
The IRS pretty much sticks to their deadline. If you don’t meet their deadline, there is hell to pay and everyone knows it.
Niche magazines need to have deadlines too: for subscription promotions, editorial and advertising, as well as for distribution. And as more niche media companies include events in their revenue-generating strategy, there are important event registration deadlines, too.
But sometimes, in the real world (which doesn’t include the Feds), deadlines are missed. Then what happens? Is there an unintended ripple effect within your organization?
First, your customers count on consistency. So do your advertisers. (If you start moving the deadlines for advertisers all the time you will have chaos and unhappy customers.) Even your employees’ morale is dependent on your organization’s ability to respect deadlines.
Here’s some dead-on deadline advice:
- Don’t pad.
- Don’t over-promise.
- Don’t be late just because you are afraid of making a mistake.
Your audience, your customers and even your employees will respect your integrity. Let’s face it, we all need looming deadlines or we wouldn’t accomplish everything we set out to do!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net