Never, ever take your people for granted. You know, the evangelists for your brand, the ambassadors, champions, super fans—whatever you want to call the people who are passionate about your niche magazine.
And when you show appreciation to your fans, it is very important to be consistent, responsive and genuine. If you only give thanks randomly, you can expect random results.
Here are 6 great ways to reward your fans:
- Free stuff. People love free stuff, whether it’s a sample of something your are testing, branded promo item or free tix to one of your events.
- Invites. Invite your passionate fans to beta test for you. Invite them for a sneak-peek of something you haven’t unveiled yet and ask for their feedback. [Read more…]