Publishers and sales coaches: Need help with your online sales playbook? Are there some great guidelines out there for building your A-Team?
You bet. We went to the experts from Mequoda Group, Don Nicholas and Ed Coburn, to find out some tips on recruitment, keeping your team motivated and retaining them for the long term.
Here’s what they told us:
Niche Media HQ: Are there certain qualities that successful online revenue teams possess? What should publishers look for in new talent?
Nicholas & Coburn:
“A successful online revenue team will have a range of personality types. The people responsible for creating new products will likely have a very different profile from the people who track and report your analytics. And, they’ll be very different from your online editor who handles your posts, your email, and social media content. There aren’t good or bad personality types, although some types tent to correspond better to success in certain positions. Hiring strong people is important, and understanding the successful people in different roles may have very different operating and communication styles is important. Assuming everyone works and communicates the same way you do is almost a guarantee for not getting the most out of your staff. “ [Read more…]