Hi there, I was wondering if you’d read this post. I’m hoping you have time.
I WANT you to read this post.
I’m SURE you’ll have time. This post is short and sweet.
If you have ad sales reps, urge them to look carefully at their language in follow-up email correspondence.
Often I have seen what I guess you’d call “weak language” in follow-up correspondence from a rep to a prospect or customer.
“I was wondering if you’ve had a chance to review the proposal I sent you last week…”
“I was hoping we could talk about the quote I sent…”
Sound familiar? To me, this shows a lack of confidence, in both the ad sales rep and their product. Here’s two quick sample examples to move from weak language to what can be much more powerful syntax:
FROM Meh… to…..YEAH! [Read more…]