Your Guide to Fun in Denver!



Here’s the 2015 Niche Media Conference Denver Fun Guide! This is your tour of our favorite places in this amazing city. Start in the LODO district and explore from there. This is a walkable city with great public transit!

Welcome to Denver!

There are so many fun places and cool dining options near Downtown Denver that it’s impossible to list them all. Instead, here’s a handy list to get you started exploring this incredibly fun city! Check out Conference speaker Daniel Brogan’s 5280 Magazine for more info on all things Denver!

All travel times are based on leaving from our conference Hotel Headquarters: the Westin Denver Downtown, 1672 Lawrence Street.

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25 Niche Xtreme Reasons to Attend the Niche Media Conference



The Niche Media Conference is coming to Denver March 30 – April 1. This conference is targeted just for niche magazine publishers who want new revenue streams for their media companies! Want more reasons to attend? Here’s 25! NicheMediaConf-logo2-2015-w-text

25 Niche Xtreme Reasons to Attend the Niche Media Conference   

  1. Super-Targeted Event! Just for Niche Magazine Publishers!
  2. City & Regional Mania: We’re offering our first workshop just for City & Regional publishers!
  3. More Interactive Than Ever! Meet your peeps in roundtables broken down by B2B, B2C, Association, and distribution type.
  4. Bring Your Sales Team: Camp Niche is the best ad sales training in the world!
  5. Mr. Adventure: See Carl Landau in his Xtreme spandex outfit.
  6. Learn the Ropes: Keynote speaker Mark Hintz has started 20+ niche magazines!
  7. Xtreme Niche Welcome Reception! We’ve got a great show lined up for you at Lannie’s Clocktower Cabaret!
  8. The Great Niche Magazine Swap: Grab a hundred magazines and learn at Niche Magazine Swap Alley!
  9. Learn from the Best: We’ve got 20+ Niche Publishing Gurus under one roof!
  10. Niche Orientation Party! Meet all your fellow niche publishers before the conference even starts at this super fun event!
  11. You Need to Get Out of the Office! Surround yourself with your fellow publishers and Niche experts!
  12. Create a Media Empire: Celebrity publisher Michela O’Connor Abrams will teach you how to build beyond your niche magazine.
  13. Niche Cover Mania & Evaluation! Covers are so critical for your niche success!
  14. Nichee Awards! You could win a coveted Nichee Award. Enter here!
  15. More YOU Talk!!! 2 new moderated roundtable sessions: choose from Paid Content, Video, B2B, Lead Gen, Pricing Models, Sales Compensation, Content Marketing Events, Tablets, and M&A.
  16. Build YOUR Event Revenue: Learn it all at the Ultra Event Marketing Workshop!
  17. Work Smarter with New Technology! Meet 20 media technology companies in one location. Talk about one-stop shopping!
  18. Small and Informal: Publisher Track limited to 200 and Camp Niche Ad Sales Track limited to just 50!
  19. Great Hotel, Great Rate! Get pampered at the 4-diamond Westin Denver Downtown at our low group rate.
  20. Complete Digital Strategy in 20 Minutes! Eric Shanfelt will teach you how to build YOUR strategy!
  21. Niche Speed Publishing: Make 15 new Niche Publishing Friends at this infamous event!
  22. Everything is Included! Breakfast, lunch, am & pm breaks, plus 4 Niche parties!
  23. First-Ever Advanced Ad Sales Workshop! Your sales team can become Camp Niche Uber Scouts and walk away with a slick new presentation!
  24. Attend Any Session! Check out the 2015 complete agenda.
  25. Big Discount! Sign up NOW and as an Early Bird and save big!

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Denver or Bust! Niche Media Conference is Coming to the Mile High City!



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Our Denver theme is Xtreme Niche! Be prepared to take your media model to new heights!

We can’t be more excited to be heading back to Denver for the 2015 Niche Media Conference March 31st – April 1st. Team Niche LOVES this city!

What’s in store for you at this event just for niche magazine publishers? Here’s just a taste!

Niche is all about practical, revenue-generating sessions! “Niche Cover Mania” will teach you cover strategies to boost circulation, in “Brand + Content = Revenue! From Selling Ads to Selling Services” you’ll learn how to build your ad sales team into one-stop Marketing Services solution, and “Turning Data into Dollars” will give you the strategies you need to turn research into revenue! Plus, we have a whole track devoted to ad sales strategies!

Want to dig deeper? Attend a pre-conference workshop on March 30th to get hands-on with advanced ad sales techniques, building your event marketing plan, or taking your city & regional magazine to the next level.

Don’t miss three amazing keynotes under one roof! We’ve assembled an all star team of niche publishers to guide you through turning your niche magazine into a thriving media company! Mark Hintz, CEO of Sovereign Media, has launched over 20 (!!!) niche magazine titles. He’ll share his top 7 publishing revenue secrets. Get the inside scoop on harnessing community revenue and driving growth with big data from niche publishing icon Michela O’Connor Abrams, President of Dwell. If your head isn’t exploding with new ideas by now, buckle up for a wild ride as Eric Shanfelt, Sr. VP of HarperCollins, builds a framework for a complete digital strategy in just 30 minutes!

Get all the super-fun networking you could ever want! Whether you mingle at one of our FOUR networking parties or roll up your sleeves and and dive into our publishing topic roundtable sessions, you are guaranteed to make some new niche publishing friends. Meet publishers just like YOU and share ideas! We have an amazing show lined up for you at Lannie’s Clocktower Cabaret for the Niche Xtreme Welcome Reception that you won’t want to miss.

Denver is AMAZING! Within blocks of Niche Media Conference HQ – the Westin Denver Downtown – you will find great restaurants and entertainment. Catch the free shuttle down 16th Street, find hidden gems in the historic Larimer district, or come for the weekend and get your fill of the great outdoors before the conference! Here’s our guide to our favorite places in Denver.

Need even MORE reasons to attend? Here’s 25!

Want to get in on the action? Sign up now! Don’t wait – sign up by Thursday, February 5th and SAVE $400! [Read more…]

Mobile Ads: You Need a Sensory Marketing Strategy!



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Do you have a sensory marketing strategy in place for your mobile advertising? Here’s some areas to consider.

Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level.

You need to set goals first to determine what you want to accomplish with your sensory strategy. Should it be fun? What about the element of surprise? Determine what combination will work best for your niche audience.

Here are 4 areas to consider when developing a sensory marketing strategy for mobile advertising: [Read more…]

Putting It All Together: Integrated Ad Proposal Perfection



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Ad Sales expert Nancy O’Brien gives her insights into the perfect product packaging.

Do you try to sell a little of everything, sometimes wondering if you’ve got the right mix? Do your your prospective clients understand the value of each of your products? We caught up with with Ad Sales superstar Nancy O’Brien to get insight on this ad sales hot topic.

NMHQ: First, how should publishers and their sales teams determine the value of each of their products?

Nancy O: The value for selling advertising should be based on the size and quality of the audience it reaches. If you have an e-newsletter with 10,000 recipients but they have not opted-in to receive it and the open rate is less than 20%, then that would be priced less than one with opt-in subscribers and a higher open rate.

The same goes for website advertising – how many impressions will the ad get each month? The more impressions the higher the value. As for print advertising, we have always looked at CPM as a gauge for determining the value and the price of advertising.

Most importantly, however, is to be in tune with the competitors and their pricing. Sales reps should always be prepared to defend their pricing, and their value, with data.

NMHQ: What are 3 key guidelines for niche publishers to consider when creating a truly integrated ad proposal? [Read more…]

Jeff Bruss and the Digital Rate Card Discounts of Doom!



Jeff Bruss makes the case for sticking to your digital rate card for long-term sales success.

Several years ago I wrote a brief piece for the Niched Out News titled “My Rate Card Can Beat up Your Rate Card” that boldly predicted those who stuck with their rates through the doom and gloom of the 2009 print advertising recession could still remain victorious without offering discounts. So, would I change my rate card opinion now?

Absolutely not.

We learned that not only do we have to stick to a published rate, we need to recognize the value in all of our offerings. As we progress into a truly digital age, our “rate cards” are more important than ever before. Our advertisements are not commodities like oil or gold where price can be dictated by supply and demand or a tumultuous Middle East. I view price slashing as a last-ditch effort to right a sinking ship. I know of very few – if any – examples of lowering prices being an effective method to keep a business successfully operating. The prices we set must always cover our expenses – labor, printing, mailing, circulation, etc. and provide a reasonable profit – or in the end we’ll go belly-up.

Fast-forward to 2015 and now we’re being asked to negotiate rates on our digital offerings, [Read more…]

Passion for Craft Beer Pairs Well With Print



The folks at America’s leading beer magazine – All About Beer – responded to the current renaissance in craft beer by increasing the print run and distribution of their 35-year publication by 34%. In this hot niche market, serious beer enthusiasts prefer print.

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Current trends aside, All About Beer has been telling the beer story since 1980, when only 40 breweries existed in the U.S. (To indicate the growth in this segment, today there are more than 3,200 breweries across the country with another 2,000 planned.) The lifestyle publication serves up long-form beer writing by some of the best beer authorities in the industry. In fact, the writers from All About Beer were recognized in 2014 by the North American Guild of Beer Writers with 3 first place awards: Best Magazine Feature in Beer, Best Food and Beer Feature, and Best Digital Feature.

Covering all aspects of beer – commercial brewing in the United States, international, as well as home brewing, festivals, brew pubs, food pairings, beer trends, you name it – the magazine itself is thriving in the print medium. Yet a prolific blog page on the website, along with a packed events line-up, videos, and photo pages create a well-balanced online community to complement the print faithful.

All About Beer’s burgeoning web traffic and social media channels have seen stunning increases – 125,000 unique web visitors monthly (up 4X from 2013), and 180,000 social media followers (up 2.5X from 2013). A clear leader in social media engagement in their category, All About Beer credits their online and social engines with the increased demand for print subscriptions.

Their commitment to increased reader reach has led them to invest in newsstand and events — even bringing the publication to 400 airport locations across the U.S., unique for niche titles. And, they will produce 6 of their own beer festivals in 2015, reaching 35,000 beer lovers. The combined economic impact of the company’s events will bring more than an estimated $6 million in economic impact to these 6 communities. They will also sponsor another 60 beer festivals and events across the country this year.

All About Beer has been a valued Sheridan customer for many years. Its bimonthly publication is printed and distributed from Sheridan’s Dartmouth Printing Company facility in Hanover, NH. We are excited about the vibrant and growing readership this publisher is enjoying. Cheers to All About Beer!

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Sheridan is a proud sponsor of Niched Out News. This sponsored article appeared in the January 2015 edition of Niched Out News.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Even More Real World Great Ideas from Niche Media Publishers!



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Here’s more great ideas from niche magazine publishers!

The best part of live events, according to attendees, is networking and sharing ideas with peers. That’s why each month we highlight a different niche magazine and what it does really well – consider each article an itty-bitty real world example that you can learn from to find new revenue streams and ways to connect with your niche magazine’s audience.

To get you pumped up for a great 2015 for your magazine and buzzing with ideas, here’s part 2 of our collection of some of our favorite 2014 Magazines of the Month and their awesome ideas. Enjoy!

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Check Out These Learning Opportunities for Niche Publishers!



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Take advantage of these learning opportunities and go to the head of the class!

Okay, niche publishers, you are done with the budget process and rolling full-steam ahead into your 2015 strategic plan. Here are some super cool learning opportunities coming up this quarter that will power-boost your game throughout the rest of the year. Brush up your skills in audience monetization, content marketing, and multi-platform publishing! [Read more…]

Cold Weather? Perfect Time for….Cold Calls!



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Don’t let the crummy weather get you down. Cold call instead!

BRRRRR. For many ad sales reps across the country, now is the time of frosty temperatures, snow storms and just cold, cold, cold.

But your prospecting doesn’t have to freeze over this time of year too. This is the perfect time to make cold calls. Why? Because it’s a new year, because people are staying close to their warm desks, because…why not??

Here are three of our most popular posts on cold-calling to get you feeling all warm and fuzzy inside about tackling that prospect list: [Read more…]