5 Great Marketing Strategies for Niche Events!



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Carl shares 5 great niche event marketing strategies that really work!

I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for you events is definitely not for the faint of heart, don’t you agree?

Here’s 5 event marketing ideas to keep your attendees coming back for more: 

  1. Your event’s website is a year-round marketing tool – use it!

Open registration for your next event as soon as possible and update the content the moment new information is available. Provide real content, such as last year’s session slides, new session descriptions, videos, etc. to give people a reason to keep coming back. Here’s a keynote speaker example from one of our conferences: http://youtu.be/WQNDd9JLi-E [Read more…]

Niche Publishers are Doing Well, but Want Even More Green!



NicheMediaConf-logo2-2015-w-textSpring is coming…that means you’ve sold lots of 2015 advertising programs, you’ve got your editorial calendars and events planned out, and no one is dreaming of summer vacation just yet. NOW is the time to plant the seeds for new revenue streams to grow even more green! It’s also time to prune back programs that just never took root and lay the groundwork for propagating your niche title into a veritable garden of integrated niche brands. (Buried East Coasters, we promise that spring really, truly is on the way.)

Unless you have the greenest thumb in publishing, you’ll need a little help in finding new strategies and tools to build your media empire. We’ve got you covered at the 2015 Niche Media Conference in Denver March 31st – April 1st!

Niche is all about practical, revenue-generating sessions! “Niche Cover Mania” will teach you cover strategies to boost circulation, in “Brand + Content = Revenue! From Selling Ads to Selling Services” you’ll learn how to build your ad sales team into one-stop Marketing Services solution, and “Turning Data into Dollars” will give you the strategies you need to turn research into revenue! Plus, we have a whole track devoted to ad sales strategies!

Want to dig deeper? Attend a pre-conference workshop on March 30th to get hands-on with advanced ad sales techniques, building your event marketing plan, or taking your city & regional magazine to the next level.

Don’t miss three amazing keynotes under one roof! We’ve assembled an all star team of niche publishers to guide you through turning your niche magazine into a thriving media company! Mark Hintz, CEO of Sovereign Media, has launched over 20 (!!!) niche magazine titles. He’ll share his top 7 publishing revenue secrets. Get the inside scoop on harnessing community revenue and driving growth with big data from niche publishing icon Michela O’Connor Abrams, President of Dwell. If your head isn’t exploding with new ideas by now, buckle up for a wild ride as Eric Shanfelt, Sr. VP of HarperCollins, builds a framework for a complete digital strategy in just 30 minutes!

Get all the super-fun networking you could ever want! Whether you mingle at one of our FOUR networking parties or roll up your sleeves and and dive into our publishing topic roundtable sessions, you are guaranteed to make some new niche publishing friends. Meet publishers just like YOU and share ideas! We have an amazing show lined up for you at Lannie’s Clocktower Cabaret for the Niche Xtreme Welcome Reception that you won’t want to miss.

Denver is AMAZING! Within blocks of Niche Media Conference HQ – the Westin Denver Downtown – you will find great restaurants and entertainment. Catch the free shuttle down 16th Street, find hidden gems in the historic Larimer district, or come for the weekend and get your fill of the great outdoors before the conference! Here’s our guide to our favorite places in Denver.

Need even MORE reasons to attend? Here’s 25!

Want to get in on the action? Sign up now! Don’t wait – sign up by March 5th and SAVE $300! [Read more…]

Quinceanera.com Magazine Nails Its Niche!



QuinceaneraEach month we recognize a magazine that is outstanding in its niche. This month’s pick: Quinceanera.com

Sometimes we find a niche magazine that hits all possible points within its niche, and this is a fantastic example of a magazine doing it all right. Quinceanera.com serves Hispanic families and helps young Latinas plan the quineanera of their dreams.  This is no small undertaking…the average spending for a quinceanera celebration is $20,000! Families want information, resources, and advice to guide them through the planning process. That’s where Quinceanera.com comes in. [Read more…]

Big Science Media Success with Genome Magazine!



Genome_cover2014 was a great year for Susan McClure and Big Science Media! In its first year of publication with Genome magazine, Big Science Media, based out of Plano, Texas, took home the gold for two Folio Awards! At Subscription Genius, we’ve had the pleasure of working with Big Science Media over the past year. Susan and her team display constant creativity and a true passion for their mission at every turn.

Big Science Media’s Genome magazine covers an array of health care topics, focusing on the development of personalized medicine and the genomic revolution that’s changing the face of health care. Susan and the Genome team took home the Folio Eddie award for best full issue in consumer health care/ medical/ nursing for their Spring 2014 issue and the Folio Eddie award for the best consumer single article in health care/ medical/ nursing for “Change your Microbiome, Change Yourself.” Susan and her team have mastered a mixture of compelling content, captivating scope, impactful design, and a personal touch that has been recognized by Folio as a leader in its field. [Read more…]

It’s not enough to be an Ad Sales Pro–You have to become an Expert!



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Blogging is a powerful sales tool. What are YOU gonna write about?

Frequently I will ask ad sales people during my training class how many of them are writing blogs. The answer is usually that hardly any of them are. And the most frequent question thrown back to me is “What would I write about?”    

What this tells me is that most ad sales people look at themselves as just sales people, while they should be thinking of themselves as industry experts. And blogging is an excellent way to share your expertise with your advertisers and clients.

Any media buyer can look up your rates or read about your circulation. Media ad sales reps need to be viewed as experts in their industries. Whether you sell for an industry publication or a city magazine or a hobby journal, YOU have to understand your market and make yourself an incredible (and credible) expert. You want to be considered a valuable resource to your advertisers, right? [Read more…]

Choosing the Right Event Platform: A Chat with Elizabeth Petersen



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Event guru Elizabeth Petersen shares her niched-out event insights with us.

The term “Rock Star” is thrown around a bunch these days, but when it comes to event guru Elizabeth Petersen, she’s the real deal. She candidly shares the ups and downs, ins and outs of live events. She’s one of those experts that not only tells you what she’s learned to be wildly successful, but also what hasn’t worked and why. We interviewed her briefly this week leading up to the Niche Media Conference in March.

NMHQ:  What are some good guidelines for choosing the right event model?

Elizabeth:  Costs, pricing, market competition, and, ultimately, your appetite for risk. Not every event needs to follow the tradition (and expensive!) trade show model. While there certainly is a place for the live, in-person conference in this day and age, there are many lower-cost digital event platforms. It’s not a perfect science, but it’s possible to gauge your customers’ interest in a higher-priced in-person event by testing with inexpensive e-events. 

NMHQ:  What are some new event marketing efforts you’ve been using lately that are working? [Read more…]

It’s Time To Embrace The ‘Brand As Publisher’ Trend



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Hop on the Brandwagon! Rob O’Regan shares some solid reasons why the “brand as publisher” trend shows no sign of fizzling. 

While big-name brands, from American Express and LinkedIn to Red Bull and Tesco, are aggressively building their own media engines, most small and even midsized companies lack the skills and other resources needed to consistently create and distribute quality content. The top content marketing challenges that B2B marketers at small businesses face, according to the Content Marketing Institute, are producing a variety of engaging content and producing it consistently. But they press on: 74% of those marketers said they are producing more content than they were a year ago. [Read more…]

3 Quick Ways to Connect with Ad Sales Clients



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Quirky facts reveal more than the obvious about George. Here are 3 ways to learn more about your clients.

Sweet potatoes with coconut. He named his dogs Tarter, True Love and Sweet Lips. And he didn’t like Thomas Jefferson–not at all.

These are quirky but not well-known facts about our first President, George Washington, which made us think—do you know just “the basics” about your advertising clients?

What if you took it a step farther?

Here are 3 quick ways to get to know your ad clients a little better: [Read more…]

A Brave New Publishing World: Launch and Business Insights from Keynote Mark Hintz



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What’s changed in publishing? Sovereign Media’s CEO Mark Hintz has plenty of insight for us!

It’s been a wild ride in the publishing industry during the past 6 years. Radical changes in traditional distribution, new digital markets and an increasingly complex array of revenue opportunities present new challenges. We recently interviewed Sovereign/Homestead’s CEO Mark Hintz to get some of his best insights on our changing business.

NMHQ: You’ve started over 20 niche magazines in your career. What is your key “go” or “no go” criterion for determining a new launch?

Mark Hintz:  Sovereign /Homestead’s print products are paid circulation magazines, not controlled circulation books, so my experience and advice only extends to extremely vertical paid circulation magazines.

Because these magazines have so many revenue streams, all of them must be considered before you make the decision to launch. Unfortunately that means there isn’t one universal “go/no go” criterion. There are quite a few, which I’ll go over in more detail when we’re all in Denver, but here’s the abridged version.

The first and most important thing we ask ourselves is “Why should this magazine exist, and will people pay for it? Is the market under served by other magazines? Is the market large enough to support an additional title?” That bit of soul searching usually fleshes out most of our “brilliant ideas.”

If the magazine still seems like a good idea, our next question is [Read more…]

3 Best Practices for Creating New Integrated Media Programs



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Keep these 3 best practices in mind when crafting a new revenue program.

Videos, podcasting, e-newsletters, oh my! As niche publishers, we are continuously looking at the best ways to integrate our digital and print platforms. We’re also trying to come up with exciting new programs that will make our advertisers ask for more. So where do you start with a new integrated advertising program?

Here are 3 best practices to keep in mind when creating a new, integrated advertising program:  [Read more…]