I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for you events is definitely not for the faint of heart, don’t you agree?
Here’s 5 event marketing ideas to keep your attendees coming back for more:
- Your event’s website is a year-round marketing tool – use it!
Open registration for your next event as soon as possible and update the content the moment new information is available. Provide real content, such as last year’s session slides, new session descriptions, videos, etc. to give people a reason to keep coming back. Here’s a keynote speaker example from one of our conferences: http://youtu.be/WQNDd9JLi-E [Read more…]