Dazzling cover? Check. Amazing editorial content? Check. Long list of happy advertisers? Check. Growing, loyal readership? Check.
How’s your magazine’s financial health? Knowing your true numbers, your real ROI and how they interplay will help you thrive and be poised for growth.
So where you start your evaluation? Here are some key areas to focus on from financial expert Jim Zielinski so you can make sure you are on the right track:
Places to evaluate and improve magazine ROI: [Read more…]