Secrets of Selling Social Media to Traditional Advertisers



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This traditional advertiser prefers his messaging the old way. Here’s some tips on discussing social media opportunities with him.

Selling social media to traditional advertisers is hard sometimes, isn’t it? (Notice we said “traditional” and not “cranky” or “back in the dark ages….”)

So how do you overcome the closed minds of these advertisers? You don’t. But you can help them to connect better with their target audience, which happens to be YOUR niche audience.

Here are some ad sales secrets to keep in mind when “advising” traditionalists. (It can be done!) [Read more…]

Magazine Publishers, Are You Ready to Sell Your Baby?



Okay. You’re ready. You’ve successfully built your media empire, maximizing every revenue opportunity and turned your niche publication(s) into a highly profitable multi-platform media company. Now you’re ready for the next step: sale!

Proceed with caution: The road to a successful sale can be a little bumpy.   picture-421

So now what? Learn from the experts, of course! Bob Brady, Founder of Business & Legal Reports (BLR), and BLR CEO Dan Oswald, share their in-the-publishing-trenches expertise with us.

NMHQ:  What are 3 smart steps niche publishers should take before they begin the selling process? [Read more…]

Sales Management Revolution: Financial Times Rolls Out Cost per Hour Advertising



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Are niche publishers going to ride the new CPH wave or stick with the CPM model?

Check out this recent article in Ad Age about how the Financial Times has officially rolled out a CPH (cost per hour) metric, where advertisers pay for “attention time,” thus shattering the impression-based CPC (cost per click) model.

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What else can niche publishers learn from the Financial Times’ big new advertising play? [Read more…]

Ad Sales Pros, Are You Ready to Propose? 5 Quick Tips to Get a “YES!”



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Does this look fun to you? Create proposals your prospects actually want to read!

“It’s not you, it’s me” said the ad salesperson to a potential client.

No, seriously. There are SO many ad sales proposals out there that are totally geared to the salesperson and their magazine instead of being focused on the prospect’s needs! Sales proposals should be focused on the client and not the other way around, right??

Check out these 5 quick tips for creating ad sales proposals your clients actually want to see: [Read more…]

Custom Publishing Opportunities: An Interview with Renaissance’s CEO Todd Matherne



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Don’t miss out! CEO Todd Matherne talks about custom publishing opportunities that drive revenues up, up and away!

You’ve got your finely-tuned niche magazine machine running smoothly with editorial, production, ad sales, and social media staff in line. Now open the custom publishing floodgate and watch the revenue roll in!

We recently caught up with Todd Matherne, CEO of Renaissance Publishing. He has diversified his company during the past 5 years and now custom publishing represents over 25% of the company’s revenue.

His New Orleans Magazine and 5 other lifestyle titles are growing like crazy—they’ve even added a business monthly title, Biz New Orleans to the mix. But it’s really the custom titles—being the official publisher of the New Orleans Saints, Port of New Orleans and many other diverse clients that are driving business up. Todd gives it to us straight up:

NMHQ:  Can you give us some key indicators for determining a custom publishing opportunity in the first place? [Read more…]

Savannah or Bust! Find New Digital Revenue Streams at the Niche Digital Conference!



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Find new digital revenue streams at the 2015 Niche Digital Conference! Plus, how can you not like Carl hamming it up with the iconic Savannah “Midnight in the Garden of Good & Evil” theme?

Let’s face it, our attendees for the Niche Digital Conference September 29th – 30th in Savannah, GA are a bunch of super-creatives in the niche media world. They think outside the box and they expect something new and different, every year. That  creativity and focus on digital revenue generation is reflected in our amazing (and growing) lineup of speakers and keynotes!

Andrew Davis – a true niche visionary – will show you how to hire and support an editorial team that will become your revenue rock stars. Benny DiCecca – who practically wrote the book on niche media company transformation and growth – will show you how to translate print into page views into dollars and expand your media company’s revenue-generating channels!

You’ll learn a ton from fellow attendees, too! Here are just some of the amazing digital revenue-generating ideas that came out of previous conferences: 15 Digital Revenue Ideas For Niche Magazine Publishers.

Plus, find the perfect mix of peer-to-peer learning and niche publishing experts with our hands-on revenue-generating workshops on the 28th! Learn to close bigger deals faster or create your ultimate B2B or B2C digital strategy.

This year we’ll be in the awesome city of Savannah, GA. We’ve never held an event there before, and we couldn’t be more excited! This is an amazing city with a fascinating history. We’ll be right in the heart of the historic district! So many iconic movies have been filmed here, too! That’s how we got our 2015 theme – Niche in the Garden of Web & Mobile! That statue looks kind of familiar… (Learn more about this iconic Savannah reference here!)

Why are we telling you all this now? Because the pre-program May Madness Discount Deadline is Thursday, May 28th–you can save up to $600! But don’t wait until the deadline–only a limited number of spaces are available at the May Madness price!

We hope we see you there this year. We limit attendance to create a quality, all-in experience for our attendees. Everyone gets a bunch of valuable takeaways, plus there’s the power bonus–everyone learns from each other. That’s the Niche Digital Conference way!

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[Read more…]

Paid Content: How Do You Know Your Ad Customer Wants It?



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This ad salesperson developed an awesome paid content program for his customers. What are you waiting for?

The ad game has shifted and salespeople are not just selling advertising anymore! Paid content programs offer the opportunity for advertisers to pay publishers to create and distribute content for them, rather than just an advertisement.

Consider that many of your customers may not even know they want (or need) paid content. Why? Because they probably think of paid content as an old-fashioned, one-time advertorial that blurs the lines and looks cheesy.

It’s a brave new world in sponsored advertising models. Are you maximizing all these paid content opportunities for your customers? [Read more…]

The Balancing Act: Making Your Niche Events More Profitable!



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Sure it’s a balancing act to reduce event costs and maintain quality. But it can be done and Carl tells us how.

Creating niche events is a hot topic for publishers, who are always looking for ways to enhance their audience development, expand their reach and increase revenue streams. Maybe you even have some successful events already.

But how do you make them even more profitable without sacrificing quality?

We cut our expenses about 25% while increasing revenue through creative solutions and effective cost cutting. The real beauty of it was that no one really noticed.

Here are 5 areas where you can reduce event costs without sacrificing event quality to make your event more profitable: [Read more…]

Lean, Mean and High Energy – a Story of Whitaker Publishing’s Success



417 Magazine serves 130,000 readers in Southwest Missouri within the same area code. The monthly print and digital lifestyle magazine, quarterly Home and bi-annual Bride publications, website, six weekly e-newsletters, 20 events and rich social media presence together make up today’s Whitaker Publishing Company, which is flourishing.

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417 Magazine has created a high-energy culture!

The 417 Magazine of the past was not so healthy when Whitaker Publishing Company purchased it in 2001, according to Associate Publisher Logan Aguirre. That difficult period “fostered a culture with a start-up vibe and energy [that] kept us lean, mean and high energy.” Today, all Whitaker employees share in the profits of the company, focusing everyone on the bottom line. [Read more…]

How Do You Create the Company Culture of Your Dreams? A Chat with Bryan Welch



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CEO Bryan Welch shares his insights on creating a successful company culture.

Building a company culture is the most satisfying, frustrating, complex, fascinating, and rewarding part of developing a successful niche business. The culture you establish is your single greatest tool to foster real growth.

We caught up with Niche CEO Summit “Fab 4” speaker Bryan Welch to get solid insight into the nuts and bolts of creating company culture. Bryan is CEO of B The Change Media, a startup  in partnership with the B Corporations, and formerly Publisher and editorial director for Ogden Publications (Mother Earth News, Utne Reader, Grit and many others) for 19 years. We asked him about the process of building Ogden as a conscientious, audience-centered, innovative company–while it expanded from two titles with a total audience of 300,000 readers to eight titles with eight million readers! [Read more…]