What are the best ways to sell ads for a NEW niche magazine? Savvy niche publishers know that when they launch a new publication, they must have a core of ready-to-commit advertisers who will sign on in the concept stage, at least to cover most of the production costs.
This means having the right sales person is KEY. When publishers are searching for that perfect ad salesperson to do the job, they need to look for someone who is well connected within the target niche market. They should be paid well, or at least offered a profit-sharing component to their compensation to get it all started.
We chatted with Grand Poobah Carl about launching magazines and the ad sales strategy behind it all. He launched 5 successful magazines and was the driving advertising force! [Read more…]