It is the rare niche publication that receives more than $1,000 for an annual online buyers’ guide listing. Even with a print component, not many charge more than $2,000 per year without bundling in a display ad. The typical online directory has not changed much from its print origins. Most offer company name, address, website link and a cursory list of products.
Microwave Journal (MWJ) takes this to an entirely different level, positioning theirs as a “storefront” and charging $7,000 per year. They call their buyer’s guide a “source for the latest product announcements (and) industry news,” rather than just a product listing. All companies in their markets are given free listings to be sure this is a comprehensive source, said editor Pat Hindle. Discounts are offered to magazine advertisers. [Read more…]