The Holy Grail of Content: How to make it compelling!!


Your whole team can create compelling content for your readers. Patrick Burke tells us how.

Compelling Content—everyone wants it, right?

  • Editors want it: Engaging content that keeps current readers clamoring for more and at the same time can attract new readers.
  • Marketing wants it: You simply can’t market your niche products well if you don’t have messaging that stands out and prompts your audience to take action.
  • Advertisers want it: They want their ad content in your magazine to convert your readers into their customers.
  • Salespeople want it: When consulting with their advertising clients, salespeople can often help them develop content for successful ad strategies.
  • Readers must have it! Publish boring, self-serving, uninspired content and you’ll lose readers quickly.

[Read more…]

The Power of Niche: Digital Revenue First, How to Handle Any Crisis and Niche to the Max!


Here’s the latest news about the power of being niche.

Our Power of Niche news summary is so popular with our readers that Trump called and he’s launching The Power of Orange. Not really.

Here’s the latest and greatest in the actual news, for niche media:

Is there a niche magazine in the works?
From the Nashville Business Journal: Nashville’s “Camping with Dogs” finds early success in furry niche through digital first—what’s next?

Ad sales self-help
12 straight-forward steps from Ad Age’s David Berkowitz: “We can no longer afford to be blind to the tools used to get around us.” How to Solve Every Crisis in the Ad Industry: A 12-step Guide to Fixing Every Problem Plaguing Digital Advertising

Publisher goes niche to the max! 
Online publisher gets more nichey and finds more revenue streams. From Digiday: Anatomy of a niche publisher 

DIFR–Do it for Revenue
2015-16 trends in digital media, such as DIFM (“Do it for me”–as in people-powered services) for small-to-medium businesses. From How “Do It For Me” Digital Media Will Unlock the Potential of SMB Advertising

Be the change–Be niche!
From Stratechery: Digital publishing has had a profound impact on the publishing industry as a whole and Ben Thompson summarizes it best. Turns out being niche is an excellent business model in Popping the Publishing Bubble


Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

– Web:
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

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Apple Ad-blocking: What’s it Mean for Niche Publishing?


Will Apple’s new software take a bite of the niche publishing audience? Expert Ryan Dohrn weighs in.

Publishers are buzzing about the latest ad-blocking software from Apple and what it all means. Will it affect niche digital publishers and how? In past posts we’ve shared different voices on the matter: Apple to Introduce Ad-Blocking and Apple Effects.

But between gloomy predictions of the end of the internet (maybe the entire world, while giants Apple vs Amazon vs Facebook vs Google vs Godzilla combat) and hyper-chirpy press about all the reader benefits, what’s the real deal?

[Read more…]

Niche Brand Magic: Publishers + Pop-Ups = Profit!


Create niche brand magic with this new trick: The Pop-up!

Check it out, niche peeps! There’s a new revenue stream out there and it’s called the Pop-up. It takes a bunch of creativity, some innovation and a ton of chutzpah. Pop-up special editions, events and branding opportunities can enhance your media brand experience AND generate profit.

Pop-up Print Edition! The Kit, a style and beauty media brand, launches a pop-up special print edition distributed by brand ambassadors. From Masthead Online, Canada: The Kit Launches a Pop Up Magazine

[Read more…]

Active NorCal Charges Ahead with Integrated Sales

Each month we highlight an outstanding niche magazine. This month’s pick: Active NorCal. This new niche magazine is growing by leaps and bounds, fueled by their fully integrated sales approach. Here’s all the details from Publisher Zach O’Brien:

Active NorCal, Northern California’s sport, fitness and outdoor magazine, released its first issue in January of 2014. The publication celebrates fun and healthy lifestyles while embracing the beautiful Northern California outdoors. Written for and distributed around five counties in California’s North Valley, Active NorCal has found success bringing local communities together through shared passions and hobbies. Active NorCal Cover

Rounding out its second year, the magazine’s revenues have more than doubled–growth that can be attributed to an integrated sales approach.

[Read more…]

Louisiana Publishing Lures Anglers & Hunters Alike

Print is not dead for Louisiana Publishing, the largest fishing and hunting publisher in the southeastern United States, with its flagship brand’s recent issue reaching 332 pages. The publisher offers timely news and features in 4 monthly print, digital magazines and websites:  Lcurrent_cover_smallouisiana Sportsman, Mississippi Sportsman, North Carolina Sportsman and South Carolina Sportsman. The company also hosts the largest hunting and fishing show in Louisiana, “The Louisiana Sportsman Show and Festival” which has seen double digit growth in the last five years, and publishes Boats, Bikes and RV’s (, an online meeting place for buyers and sellers.  In late 2014, the company launched its newest division, SPORTSMAN apparel.

How does Louisiana Publishing manage its business efficiently?  [Read more…]

Ad Sales: You’re Not Curing Cancer!


Yep, Carl said it. Ad salespeople need to relax, find some perspective and get their funny on.

What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients and your advertising director and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates and irksome budget challenges.

So what. That’s right, I’m telling you to lighten up! Unlike a surgeon, who is dealing with life and death, it’s important to remember you are selling advertising. Not having a job that cures cancer liberates you to have some fun. So try to remember that when you’re selling. Relax. It’s all about perspective.

Here are some of my tips on selling advertising successfully and having fun while doing it:

[Read more…]

The Power of Niche: Apple Effects, Buyer Behavior and a New Launch in Print!


The latest niche news for our publishing peeps.

So you want to stay current but simply don’t have time to comb the web looking for news about niche publishing every day? We’ve got your back. Here’s the latest news round-up for niche publishers:

After Apple’s Newstand Fizzles–What comes next for niche publishers and their apps? “The end of Newsstand marks the beginning of the era in which mobile is just another distribution platform for publishers,” wrote 29th Street. “Mobile’s dominance of the publishing space becomes less of a talking point and more of an accepted reality. The most important thing for app publishers to do is experiment, gather results and feedback from their readers and find new avenues. This is why the web, print and apps are good complements to one another, and why additional channels, such as Apple News and Facebook Instant Articles, are valuable as well.” From InPublishing, UK: With IOS 9 comes the demise of Apple’s newsstand

[Read more…]

Digital Media: Video Top Tips and Trends

Yes, it’s true–Our human brains process video 60,000 times faster than textsearch

As niche marketers, we know that video can improve audience engagement, attract new web traffic, improve sales leads and even drive conversions.

So what’s important when creating effective video content? [Read more…]

Creative Social Networking Strategies to Get New Leads!


Ad sales lead-gen: Try new social networking sites to make new connections.

Ok, so you are looking for lead-gen in the biggies–Linkedin, Facebook and Twitter. Maybe even in Google+ groups too. But there are SO many social networking sites out there now and you have only so much time.

There’s a catch–it can be easy to get lost in the chatter on the big sites. What about trying some brand new networking sites that are rapidly gaining traction? They can give you a distinct advantage to making new connections and might be a better use of your time.

[Read more…]