Power of Niche: Digital Marketing Hot Topics


New formats, new strategies, new audience segments in digital niche media marketing.

Here’s the top news this week in digital media marketing:

Smaller, intense bites can leave them wanting more
Media companies, like the Huffington Post, are finding success with long-form content on a separate website with weekly installments. Can it work for niche magazine content? Why not? From the Columbia Journalism Review: Huffington Post Highline cuts through the noise

What not to do with your digital marketing strategy
You are a small niche media company, you know you need to do it better but not sure how to implement it, measure it and then increase online conversions. From the Economic Times: 7 Reasons for Digital Marketing Failure in Start-ups

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Ad Sales: Selling Print Ads in A Digital World


Here’s 6 tips on selling the power of print!

Yes, online advertising is gaining traction every year, but that doesn’t mean print can’t still be a strong media channel for your advertising customers. In some ways, the steady march of online media into our lives means that the print experience can resonate better with a target audience. A recent study revealed subjects showed greater emotional response and memory for physical media ads: Print vs. Digital: Another Emotional Win for Paper

So how do ad salespeople sell print in an increasingly digital world? To start, the information you share with your prospects must be compelling, relevant and current–not just bullet points with your rate sheet.

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