Flip it Good: Digital Media Finds Added Revenue in Print!



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Digital Media + Print Editions = More revenue opportunities!

Yes, that’s right. Despite the stubborn few who are convinced that all print mags are doomed, we find good news about magazines all the time–especially if they’re niche!

Publishers are creating new, innovative business models and doing it quite successfully. How? By looking at print editions as the next latest, greatest revenue opportunity in digital media.

Check it out:

Print is the new revenue stream
Successful publishing today is about serial entrepreneurship and product diversification. From Folio: Sandow Media CEO says print is the future, digital is tough [Read more…]

8 Holiday Marketing Tips for Your Ad Clients



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Give your ad clients the gift of your consultative-selling self this holiday season!

As the consummate magazine ad salesperson, you most likely had your holiday season advertising already buttoned up with your clients back  in September.

But if you put your consultant hat on, there’s no reason not to reach out to your advertising clients again to provide them with some holiday marketing suggestions:

8 Tips for boosting your clients’ holiday season sales (and yours): [Read more…]

Niche Thanksgiving 2015: What’s new with you?



Thanksgiving is a time for reflection and to remember all the reasons we are grateful. At Niche Media HQ, we so appreciate our niche magazine publishing audience and our conference attendees. We get to work with really cool, creative people who are constantly changing and innovating and improving–what’s better than that?   images

We polled some dynamic keynotes, some niche magazine publishers and our Niche Team on why they give thanks in 2015: [Read more…]

Wanda the Amazing Pug Says: Be a Tenacious Ad Sales “Person”!



Wanda the Amazing Pug is a force of nature–and you should be just as tenacious in ad sales!

We know you ad sales professionals haven’t heard from our sage pug Wanda for a while. Wanda has just one piece of advice for you this week:

Be tenacious!

The dictionary defines being tenacious person this way:

  1. holding firmly: a tenacious grip
  2. that retains well; retentive: a tenacious memory
  3. that holds together strongly; cohesive
  4. that clings; adhesive
  5. persistent; stubborn: tenacious courage

[Read more…]

Learn Up: Improve Your Landing Page Optimization!



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Savvy niche magazine publishers are always looking for new ways to improve LPO and CRO!

As a niche magazine publisher, you invest a ton of time and effort to driving traffic to your website. Success is measured by how effective you are at getting visitors to do what you want them to do – as in improving conversion rate optimization (CRO).

So exactly how do you make it more likely that your website traffic will take the desired action on your landing page(s) to become a subscriber or signup without blowing your budget?

No matter your constraints on time or budget, we have some helpful info for you. Here are 5 solid resources on how to improve your landing page optimization (LPO): [Read more…]

The Power of Niche: Never Say Never!



The power of niche is everywhere! We found nichey stories for you in Grand Rapids, MI, in the UK and around the globe. Here’s what publishing professionals are buzzing about now:   ID-100264961

Don’t Stop Thinkin’ About Tomorrow
This post by Media Life magazine says the rise and growth of Hispanic magazines is over. Sure, and print is dead and also the earth is flat. The only thing ending these days is nude photos in Playboy. Both print and/or digital publishers face new challenges all the time, we adapt! Tougher Times for Hispanic Magazines

Can’t Stop Us Now
America’s top honor for journalism announces that online and print magazines are now eligible to enter categories for international reporting, criticism and editorial cartooning. From News 10: Pulitzer Prize Opens 3 More Categories to Magazine Entries

So Happy Together
“The page and the digital screen nourish each other. That’s at the heart of a fresh way of describing the relationships that consumers develop with their favorite magazine media brands today.” Results from a 2015 magazine consumption study revealed at FIPP conference produces the Six rules of attraction for magazine media growth

Never Give Up
Successful B2C: 20th anniversary for women’s lifestyle magazine going strong since 1998. From Michipreneur: Womens Lifestyle Magazine finds success in publishing market

Be My Baby
The Week magazine (UK) niches their niche to launch Week Jr.—for kids just 8 to 14 years. The Week creates a magazine for children 

And the moral of this post? Don’t Stop Believin’ ….in NICHE!

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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com  Check it out!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

Ad Sales Psych Out: How to Keep Yourself Pumped Up!



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Need some motivation? Try these 7 action-steps to inspired sales success!

It happens to every salesperson sometimes. You go through the motions of your selling day, feeling tired and uninspired. Where can you find motivation? There is no magic solution, unfortunately. The best source of inspiration comes from within you!

So be your own personal sales coach! But it has to be more than just positive self-talk and uplifting phrases taped to your desktop.

Here are 7 action-steps you can take to keep you motivated to the max: [Read more…]

How to Prioritize Multi-Platform Marketing Strategies



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These 5 guidelines will help you with your multi-platform marketing strategy.

We asked our conference attendees to give us their suggestions for content that they want to read, hear and learn more about.

We listened. Many attendees wanted to know more about how to efficiently and effectively market their product. So how do you best prioritize your multi-platform marketing strategies?

With so many media possibilities and distribution channels available, choosing the right ones can be overwhelming. Your website, blog, email campaigns, social media, video, live events, print, direct mail (and more) all need attention. Plus all digital marketing efforts must be able to viewed on multiple devices.

One of the great advantages of being niche, however, is that niche publishers possess much more flexibility in budget and programming than mega-media companies. Being able to adjust to the results and ROI quickly is key. Here are some guidelines to keep in mind when developing a multi-platform marketing plan for your niche magazine: [Read more…]

Niche Publishing & the Small Staff: 7 Tips For Success!



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Working with a small staff isn’t always a cake walk. Here are 7 tips to help manage your tiny team.

Anyone who has ever participated on a sports team or a group school project can relate: Some on the team have a different version of what the timeline and objectives are supposed to be, one or two people do all the work, there’s always one flake……

And it’s also very human to get really frustrated with your co-workers once in awhile.

Niche publishers often operate with a small team of employees. These are people with different personalities/goals/working styles, all in one little group, dependent upon each other. Plus they have to work as a fine-tuned machine to get your magazine out on deadline! [Read more…]

Media Ad Sales: 5 Easy Ways to Educate Your Clients!



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Check out these 5 easy ways to educate your advertisers!

Quote of the day from Paul Jarvis:

“Amateurs get frustrated with clients. Professionals educate them.”                                   

The best way for ad salespeople to set and manage the expectations of their prospects and existing clients is to consistently educate them. Here are 5 ways to educate your advertisers and keep them coming back for more:

  1. Be helpful. Whether they are an existing advertiser or not, be sure to consistently keep in touch with all of your contacts by passing along the latest industry/niche news and stats. They will appreciate your effort.
  2. Teach them how to interpret your data. Don’t just hand them a sheet with your latest numbers. Walk your clients through it, help them see the connections and trends that will benefit them.
  3. Advise them on the best metrics to use. Some clients still just want to focus on CTR’s for example. With the availability of advanced analytics, talk to your advertisers about how to best measure their ad sales program. Agree on what “success” looks like.
  4. Share testimonials. Good reviews from your existing clients can boost credibility. Make sure the ones you share are current and authentic.
  5. Talk about something new with your product. Need some fresh ideas? Here’s some areas where you can seize the opportunity to educate your advertisers about recent innovations in your advertising programs, such as:
  • Monthly eMarketing Update
  • Quarterly Lunch & Learn
  • Conference Calls
  • Webinars
  • Sponsored Videos
  • Direct Mail
  • Contests
  • Non-profit partnerships
  • Premium programs coming up

The ad sales pros know you can build trust for long term by sharing fresh ideas, valuable information and industry knowledge.

Class dismissed……

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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

*********

Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com  Check it out!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net