Sage Advice from Publishing Pros!



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Check out the sage advice and best practices shared by Publishing Pros!

The recent fall issue of FOLIO magazine profiled top editors, publishers and influencers in the magazine business. Here are some highlights of what the big publishers are talking about now, that can also resonate in ways for niche publishers:

Chandra Ram, Editor of Plate Magazine: “One of the most important things is to try to kill as many sacred cows as possible. Never keep doing something just because that’s the way it’s always been done. This means everything from format, to art, to the focus for a particular issue.” [Read more…]

Media Companies Innovate…and Fast!



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Media companies are innovating here, there and everywhere!

Media companies are introducing new ideas and innovations at lightening speed. Here’s the latest news round-up for niche publishers:

Instagram stats are pretty darn compelling.
“According to a study from RBC Capital Markets and Ad Age, marketers are looking to move more advertising dollars toward social media marketing, and Instagram is getting the bulk of attention. Seventy-two percent of marketers surveyed said they want to increase their ad dollar allocation for Instagram in 2016.” From Skyword: Which social media marketing platforms generate the most ad revenue? [Read more…]

6 Ways to Bring a Dead Advertiser Back to Life!



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Is it RIP for this advertiser? Ryan gives us 6 ways to bring your ad clients back to life!

How was your Halloween? All the ghosts and zombies made me think about how all too often, a qualified advertiser will just go dead, dead, dead.

They said they liked your idea and you agreed to send them a proposal. Now they are not responding at all no matter how hard you try. The deal and the business relationship seem to be stone-cold-six-feet-under-lifeless-dead.

So how do you bring them back to life? Here are 6 ways to fix this common ad sales problem: [Read more…]