Niche Media Challenge: Staying Relevant and Profitable in a Digital World



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Check out this podcast with the New Yorker’s David Remnick on how print magazines matter in the digital age.

Doesn’t really matter whether you are a giant media company or a small niche publisher, the advent of the digital explosion presents common challenges for all–most importantly how to stay relevant and profitable while expanding into the digital media space.

We listened in on this thought-provoking new podcast and thought we’d share. It’s an interview with New Yorker editor David Remnick, who makes the case for magazines in a Facebook era. The interview covers everything from moving successfully into the digital space, subscription prices (increasing), new advertising models, multi-platform engagement, editorial integrity, the return of print love, why media companies need to become more niched and more. [Read more…]

Do You Send an E-newsletter to Your Advertisers? Don’t Make it a Big Fat Bore!



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Don’t create a boring advertiser newsletter! Here’s Ryan’s top tips to make your advertisers wake up and take notice!

An inbox ho-hum. A yawner. Scan one second, delete…..delete…

We’ve all received that big snoozer of an e-newsletter, right?

First tip: Do you send an e-newsletter to your advertisers? If not, do it today. It’s another great way to reach out to your database and make that connection.

And if you are already sending out an e-newsletter to your clients, do they even read it? Is it so good they immediately call you wanting more information? If not, try shakin’ things up. We consulted sales expert and trainer Ryan Dohrn to find out what makes a good ad sales e-newsletter even better. [Read more…]

Great Idea of the Week: Use Your Online Media to Promote Your Print!



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Have you used your online media to promote your print product? If not, check this out from autoblog.com.

We are always on alert to share a great idea with our readers.

As the media worlds of print and digital continue to meld, there are new opportunities out there to reach your audience and drive revenues. Sometimes publishers choose to view their online and print audiences as distinctly separate–and that could be a missed opportunity.

Great idea #1: Have you blogged on your magazine’s website about all the reasons why your readers should still love their print? [Read more…]

Niche Media News Flash: It’s All About Transformation!



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What’s on your niche media horizon? Publishers are trying to stay ahead of what’s coming next in the shapeshifting media landscape.

According to Wikipedia, in the mythical world shapeshifting is a metamorphosis, the ability of an entity to physically transform into another form. In the real world, our media landscape is definitely shapeshifting–and fast!

Publishers are trying to stay ahead of all the changes and be proactive to what’s coming next. [Read more…]

5 Smart Tips for Sales: How to Boost Revenue Today!



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Here’s 5 smart sales tips for creating new revenue streams.

Are you scratching your head this morning, wondering what new revenue idea is out there that you haven’t tried? (Or pitched to management….) Better yet, are there some great ideas you’ve just been meaning to get around to implementing but never seem to have the time?

You might be doing some of these five, but are you currently doing ALL of them? There’s no time like the present, niche ad sales pros!

Here are 5 smart tips for salespeople on how to boost revenue:

[Read more…]

The Many Ways Publishers Can Earn Online Revenue!



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Andy Kowl shares 29 different ways to create online revenue!

We recently came across an inspiring post in Publishing Executive by Andy Kowl and had to share. After realizing less than half the publishers he met can name even five ways to earn income directly from their websites, he identified 29 different ways his niche publishing clients are earning online revenue from their websites today!

This is especially important for print-centric publishers, thinking about growing company value. Companies with 80%+ revenue from print have sold for .5x revenue on average during the past couple of years. Companies “with more diverse revenue,” with print accounting for no more than 70%, sold for 1.2x – 1.5x revenue, all according to John McGovern, senior associate at W.B Grimes & Co. Imagine tripling company value.

Look at the content you produce as products. Here are 5 nuggets from Andy to get you started about content products, though the complete list includes many advertising and sponsorship products as well:

• Webinars are counted as one product whether they are sponsored or sold by the seat. If you sell subscriptions to a series, that’s another product. (+2)

• If you package data as a one-off product, such as Lists, Directories or Market Reports, they all equal 1 product, thought there are many different delivery methods – print, eBooks, pdfs, even spreadsheets. If you sell access to ongoing, real time data in your market, that is definitely a separate product. (+2)

• Is your old content bringing in cash? Selling hard copies of back issues won’t make you rich; but it can’t hurt. The other side of the coin is charging for access to your online content archives. (+2 products)

• Site Licensing is a huge business for some clients, with individual sales sometimes at a six figure price. On the other end of the spectrum some publishers put a price on individual articles of just $9.95; but people buying those articles often end up as bigger customers. (+2 more products)

So think about the myriad of ways you can sell online products on your magazine website. How many ways can you name? What new revenue stream can you capitalize on today? Andy’s full article can be read here: Tallying many ways publishers earn online revenue

 

Editor’s note: ePublishing Inc. is a sponsor of Niche Media HQ.

 

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More about Andy: Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for more than 600 B2B publications.

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com  Check it out!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

Overcome the 5 Roadblocks to Ad Sales Success!



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Check out sales expert Ryan Dohrn’s tips on how to overcome the 5 roadblocks to magazine ad sales success.

What better time than President’s Day to take some time to think about the big questions? For example, is there something that is preventing you from exceeding your ad sales goals, but you can’t quite put your finger on what it is?

One of the biggest problems I see in my ad sales training workshops is salespeople passing off their arbitrary patterns and random habits as a “sales process.” Ad sales randomness seems to be the new normal. I read hundreds of blogs posts each month via Twitter.  Many “experts” push agendas like… “Reinvent yourself daily” or “Commit to nothing except change.” Really?

I have found the exact opposite to be true. Commitment equals greater results in business (as well as life and love!)  So let’s remove the randomness–and roadblocks–from your sales life.

Here are five roadblocks and how you can overcome them: [Read more…]

The 7 Commandments of Monetizing Your Subscriber Base



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Follow Prime Publishing’s lead and start reaping revenue rewards from your subscriber base. It’s easier than you think!

Despite innovation in other forms of online advertising, email remains the most powerful tool for generating ad revenue. With the near-global adoption of personal mobile devices, combined with the fact that users are checking their phones as much as 150 times a day, email remains the heavyweight champion of digital advertising. However, email is very often the most poorly executed means of monetizing one’s audience. There are pitfalls to simply increasing the ad-to-content ratio: subscriber fatigue, deliverability issues and user attrition. But there are big rewards for those that get it right.

For example, Prime Publishing, a women’s lifestyle publisher that reaches more than 7.2 million subscribers, wanted to increase newsletter ad revenue, but had serious concerns regarding subscriber attrition. All of these subscribers receive daily newsletters about cooking and crafting tied into 28 different websites that attract over 20 million page views per week. They were also worried that increased ad volume might impact the deliverability of their newsletters and the reader relationship.

The challenge for Prime Publishing was to achieve their revenue goals without sacrificing the extreme care they had historically shown their user base. By following the guidelines laid out below, Prime Publishing found that they were able to enjoy a sizeable — and entirely new — stream of revenue, without impacting their users in any negative way at all. [Read more…]

Niched Out Magazine of the Month: Good Grit is the Spirit of the South



Each month we highlight a standout niche magazine. This month’s pick: Good Grit. This regional magazine not only captures the spirit of the South, it has embraced staff-driven innovation in a unique way.GGM_COVER

Alex Merrill, Good Grit‘s managing editor, had this to say about about this fantastic niche magazine:

At Good Grit, we are determined to show the world the true South- the innovative, creative, strong, always evolving, and rich culture that is rooted deep within the Southern soul and is reflected in every amazing stride that the South is taking into our future.

[Read more…]

Look Beyond Print and Digital: It’s Not an Either/Or Question Anymore!!!!



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We’re livin’ in a multi-platform, multi-revenue stream world!

We get kinda tired of reading about the end-of-the-world proclamations about the state of magazines. Many biggies are struggling, but it’s never been a better time to be niche. And yes, there are some big hurdles to overcome as the old ad revenue models change with the soaring digital media world. All that means is that niche magazine publishers are going to have to innovate!

The question is NOT “Print or Digital or Both?” Not anymore.

It’s not relevant in 2016 to publish only print or digital or a mere combination of the two–at least not for a long-term plan. Today publishers must look at ALL the revenue streams available to them to create a profitable, sustainable niche magazine and multi-property media brand.

[Read more…]