Video Ads: The New Native in Niche Magazine Publishing!



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Imagine that. This reader just watched a native video ad…..and liked it!

You’re a niche publisher with a dynamic digital edition. Are you looking for good ways to increase online ad revenues? Have you considered the new native?

Your online readers have a choice. They click on the play button. They are instantly entertained, informed… and they might actually be enjoying a native ad. The marriage of native advertising with video is a match made in heaven. [Read more…]

Keeping Clients: The Art of Advertiser Retention



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So you lost an advertiser and don’t know why. Here’s 10 smart tips from Ryan Dohrn to help you get back on track!

We have all been there before…. an advertiser cancels for no apparent reason. You call them back and get no return call. You email them and no return email. You speculate. You wonder. You lost.

So, what now?

Here’s a better question: How much time do you dedicate to your advertiser retention plan? We know it is easier to retain a advertiser than find a new one. But you also have to work just as hard to keep your advertisers as you had to earn their business in the first place. [Read more…]

Austin Fun Guide 2016



We’re so excited to be back in one of our favorite cities! Austin is awesome. We’ve put together a list of our favorite places for you. NicheMedia-logo-2016-10Anniv

Your Guide to Austin Fun for the 2016 Niche Media Conference

The Sheraton Austin Hotel at the Capitol (conference headquarters)
701 East 11th Street
Phone: (512) 478-1111

The Sheraton Austin Hotel at the Capitol is located right near the heart of Austin’s hopping nightlife. Live music, great food, and Austin’s weird (and proud of it!) culture await you. Austin is the live music capital of the world – there are literally hundreds of venues where you can listen to live music. Plus, the dining here is fresh, down-home and eclectic. Ask the hotel for a map and hit the town. Here are just a few of our favorites….. [Read more…]

Survey Said: Expert Tips from Niche Publishing Pros



How often should you do it? Should you do it more? What do you do after? We’re talking about reader surveys, of course. Most niche publishers say they know they can do a better job of getting audience feedback. And just as importantly—are the results being leveraged to their full potential?

We asked three niche publishing pros for their expert tips on where to start, how to create better surveys and if the results led to improvement and change. Read on: [Read more…]

7 Simple Trackers to Measure Digital Content Effectiveness



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Dazed and confused when it comes to the right digital metrics? Here’s 7 simple trackers for digital content effectiveness.

Mobile, tablets, websites, oh my! The plethora of digital media platforms has caused some niche publishers to become wary and weary of how to best measure their digital content effectiveness. Some experts claim the digital metrics that brands use are all wrong, some say it’s the death of page views, others lament the trick behind the click-through rate.

But small-to-medium niche publishers without huge IT budgets have to somehow measure their digital content in order to get better at lead generation, brand awareness, ad monetization and thought leadership, right?

Are you currently using all 7 simple measurements below? They’re pared down, but it’s a start: [Read more…]

Niche Publishing Management: 6 Tips on How to Hire the Right Salespeople



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The foundation of every successful niche publisher is a great sales team.

Niche publishers produce their magazines with a small- to medium-sized staff. Having a team that works closely and well together is vital. Publishers often have to be concerned about driving and meeting advertising goals and turnover in the sales department.

So how do you find and retain the best salespeople? We listened in on the hot topic roundtable discussions at the last Niche CEO Summit and here are some of their top tips: [Read more…]

Digital Redesign: The Multi-Platform Niche Magazine Mandate



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Digital re-design must be an ongoing process for niche magazine publishers in order to thrive and grow.

We recently served on a niche magazine judging panel and were surprised by some of the entries. Why? Because the entrants submitted their digital version for an award. Yet their desktop, tablet and mobile versions (if they had one) were woefully behind the times. Designs were flat, navigation was confusing and slow at best, the reader experience was a yawner. Um, they didn’t win.

If your niche magazine is not serving your readers on multi-platforms you are losing new and existing readership and leaving money on the table. [Read more…]

Niche in the News: March 2016



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Da buzz in the niche media universe. New rules from IAB, industry shifts, success stories and more!

Here’s the latest news on what’s happening in the niche media publishing universe. It’ll only take a few minutes to seem very smart and up-to-date to your peers, maybe even your dog. Your cat will never be impressed, sorry.

Read on:

Take that! New rules
Organization punches out 6 new tactics. From Advertising Age: IAB creates policy for publishers to combat ad blocking [Read more…]

10 Steps to Greatness (Or How to Become an Ad Sales Super-Ninja!)



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Here’s our top 10 tips to becoming an ad sales super-ninja!

Author Jack Hoban wrote about Ninjas: “They would walk through fire, stand beneath freezing waterfalls, and hang over the edges of cliffs in an effort to overcome fear and assume the powers of nature.”    

You know, pretty much like being an ad salesperson in niche publishing.

Here’s our 10 Tips to Kicking Some Ad Sales Butt this week:

1. Zen your work area! Toss out outdated media kits, rate cards, and selling tools. Update your materials and bulletin boards with new data and fun visuals that motivate you. (*Click here* to view or download our FREE ad sales infographic!) Bring in something new that has special meaning to you. Put it somewhere you can see it daily for added inspiration. [Read more…]