Back in the good old sales days, it was all about the power of persuasion. You know–back then salespeople had to have a handful of proven techniques, like listening to potential prospects, adjusting the sales pitch and being able to close deals.
Fast forward to the era of digital marketing…and much has changed. Yet niche publishing pros still need these tried-and-true sales techniques more than ever in order to reach, convert, and grow audience.
So what are some of the most popular old-school sales techniques and how do you retrofit them into your website design, marketing, calls to action, engagement, measurement, and subscriber management? [Read more…]