Digital Marketing: “Old-School” is New Again….and Still Rocks Big-Time!

Back in the good old sales days, it was all about the power of persuasion. You know–back then salespeople had to have a handful of proven techniques, like listening to potential prospects, adjusting the sales pitch and being able to close deals.


Matt Bailey on why old school is new again in the digital space!

Fast forward to the era of digital marketing…and much has changed. Yet niche publishing pros still need these tried-and-true sales techniques more than ever in order to reach, convert, and grow audience.

So what are some of the most popular old-school sales techniques and how do you retrofit them into your website design, marketing, calls to action, engagement, measurement, and subscriber management? [Read more…]

There is NO Excuse for Crappy Customer Service!!


There is NO excuse for crappy customer service. Carl sounds off!

I don’t know about you, but I’ve had it! I’m freakin’ mad and I’m not going to take it anymore!!!

I have been dealing with a certain company, (3 letters, starts with A and ends with T) and I am appalled. Why? Because their reps and service people have been clearly trained to just get customers off the phone as fast as possible, not actually help them! (After going through at least 10 minutes of an automated phone menu, too!) [Read more…]