Native, Custom, Relevance and More: An Interview with Krystle Kopacz



It’s a brave new world in content creation! Facebook and Google wield enormous power. The swift increases in mobile and social consumption have become a game-changer. Is it possible your niche media business is missing out on new revenue opportunities? We recently interviewed digital revenue genius Krystle Kopacz on the challenges of maintaining profit margins all while diving into new content creation models:

Digital revenue expert Krystle Kopacz shares her insights on publishing revenue opportunities.

NMHQ: Is native advertising a buzzword or a cure-all? Are there mistakes you see being made out there that niche publishers should avoid? [Read more…]

The ROI Roller Coaster: Or Why You Should Attend the 2016 Niche CEO Summit



I’m talking to you, CEOs.ceo-logo-lo-2016

Publishing is moving at warp speed.  As CEO of a niche media company, how do you anticipate – and profit from – the seismic changes occurring in the niche magazine & media market?

The Niche CEO Summit is changing the way media leaders think about and plan for the growth of their businesses. We believe in the power of niche media and the power of conversation and connection to help you drive growth.

To that end, we’ve created an exclusive event for just 50 Niche CEOs. We’ve brought together top niche media experts to lead the conversation in a relaxed (yet focused) atmosphere so you can learn from the experts and your peers (plus share your own ideas) on the best ways to run your media business. It all takes place at the hip Hutton Hotel in Nashville, TN on November 14­-15, 2016. [Read more…]

Ad Sales: Using Tech to Boost New Business



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Check out Ryan’s 6 tech tips for ad sales reps to boost their new business.

Sales coach, author and speaker Ryan Dorhn recently taught an ad sales workshop at the Niche Digital Conference in Denver. Here are some of his sales tips for ad sales reps on how to use tech to boost new business:

Sales Tip #1: Love your CRM!

Go back and assess your A, B and C clients and see where you need to re-prioritize. Dig deeper into your notes and see if there are any missed opportunities in niche-ing your niche. (Not using your CRM is like refusing a free gift!) [Read more…]