Are you making the most of your LinkedIn? There is intrinsic value in having connections in common with your prospects. Actively using LinkedIn paves the way for you to get to know your prospects better. And your prospects can get to get to know YOU better. The best part? These initial connections can begin before you actually meet the prospect in person.
I routinely use LinkedIn in my workday. For now, let’s focus on what ad salespeople should be doing with it: [Read more…]