Grow Your Revenues with this One Number!



Have you noticed lately that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone.

These companies were probably inquiring about your interaction so they could calculate their Net Promoter Score. Net Promoter Scores are an easy and actionable way for businesses to measure customer experience and then react accordingly.

[Read more…]

The Brave New World of Lead Gen: Or How to Give Advertisers the ROI They Want!



Yes, it’s a brave new publishing world and you can still measure ROI. Your advertisers are looking for more now than just a list of ad placements on a rate card. They want ROI from your magazine’s leads!

The secret to success is selling targeted audience segments within your ad spaces.

[Read more…]

Niche Talk Video: Publisher Cathy Zion



Publisher Cathy Zion talks about the challenges in 2017.

Re-imagine, re-purpose, re-package, re-invent. Not so easy, right?

Yet pretty much all niche media companies are doing it.

What’s the best way to re-imagine your traditional print format in the digital age? What are the best changes to make for your niche audience? And how does all this affect the bottom line? [Read more…]

6 Ways To Show Your Advertisers Some Love!



If you don’t take care of your advertisers your competitors will! It takes about fives times the money and energy to win a new client. What have you done recently to show your advertisers you care? 

So what can you do to show your advertisers some love and keep them in a long-term relationship?

[Read more…]

Successful Service Models & Native Advertising: An interview with Andrew Hanelly



Media expert Andrew Hanelly shares insights into successful service models and more!

The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising.

So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising?

We interviewed digital expert Andrew Hanelly about services publishers can offer and also about how to create native advertising that rocks: [Read more…]

Boost Circulation With These Digital Marketing Tips!



Boost your circulation with these digital tips!

As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation?

We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their subscriber base. [Read more…]

Say It Isn’t So! How to Handle Advertisers’ Email Rejections



Don’t let an advertiser’s rejection email get you down!

Don’t you hate it when you get a rejection by email?

You worked hard on a solid proposal, thought you had a good call with the client. Then they don’t call you back when you follow up…..and here it comes……the rejection by email.

Your first impulse might be to write back something negative—don’t do that.

Or you decide not to respond at all–don’t do that either.

Instead, look at this rejection email as a temporary roadblock. It’s actually an opportunity. The key is to create a long-term conversation. Here’s an example of how I would respond:

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Dear Joe Advertiser,

Hey, I appreciate you getting back to me—most people don’t. I’m still interested in a relationship with you and your company. (Here’s where you briefly reiterate some solid points of your presentation.)

Things can change so let’s continue this conversation during the course of the year.

 Cheers, 

Carl

*******

 If you wait to contact the prospect next year at budget time, you will most likely get the same response. So ease up and keep the door open to further dialogue all year long. You’ll be surprised by the results.

Don’t get frustrated by email rejection. Don’t accept them either. Keep on fighting for that sale. And continue on your path to creating successful, long-term business relationships.

 

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carl_headshot_2015More about Carl: Carl Landau is Grand Poobah of Niche Media. In his past life, Carl launched 5 successful niche magazines. He is a media/event guru, SF Giants fan, podcast host and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche event, March 27-29, 2017!

– Web: NicheMediaHQ.com
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

 

 

Company Culture Innovation: An Interview with CIO Don Harkey



Chief Innovation Officer Don Harkey shares his insights on company culture.

Recruiting, hiring and managing the right sales team can be tough and time-consuming!

But it doesn’t have to be. Yes, sales teams work in high pressure environments. And sometimes the competitiveness leads to backbiting. Then there’s that “lone wolf” type–intent on only commissions–exclusive of their colleagues, the company’s mission and customer service.

We interviewed Don Harkey, Chief Innovation Officer at People Centric Consulting Group, to learn more about how to build a culture that rewards teamwork, works to common goals, and maximizes recognition of long-term customer development. [Read more…]