Welcome to the premier issue of Vitamin-e: The first e-Newsletter about e-Newsletters (yeah, it sounds sort of weird, but let’s face it—we all need a shot of energy in our e-Newsletters). Here at Niche Media we run events for magazine publishers and the #1 most popular topic for years has been e-Newsletters. Everyone has them. Everyone recognizes what a key role they play in their online marketing program. But, it seems as if many of you are not completely satisfied with the results of your e-Newsletter. This is where we come in to save the day: we’ve developed our Vitamin e-Newsletter to help you with your efforts. And to really help—we’ve organized e-Newsletter World (http://www.enewsletterworld.com/). Hope to see you there in Dallas, May 7-8, 2012.
Tip of the Month: Manic Mondays. I hate Mondays and apparently everyone hates them. Obviously, don’t send your e-Newsletter on Monday. The day and time you send out your effort is important. I’ve read a lot of research about the timing of e-mail efforts. Data has proven that in general Wednesday and Thursday are the best open rate days. Time matters too. We’ve experimented with various times–early in the day, mid-day, late afternoon. The winner to date has been late morning. We have a national audience for all our efforts, so we send around 11:00 AM EST. That way, most people are in work mode when they receive our e-Newsletter. We have a B2B audience, so this works best for us. If you have a specialty consumer audience you may find different results.
I’d love to hear your success or failure story about your e-Newsletter experience. We can all help each other.
Check out these other articles that ran in the February 2012 Vitamin e! Newsletter:
eDistribution: Email Deliverability Tips and Myths (Part 1 of 2)
eContent: 10 Fresh Content Ideas to Perk-up Your Next e-Newsletter
e-Spot: Is Your Facebook Page Configured to Capture e-Newsletter Opt-in Forms?
e-Newsletter of the Month: Get Your Thrills at Thrillist.com
(R)e-run of the Month: Top 6 Email Conversion Mistakes