Our conference attendees always have plenty to share about what makes a good media business great. The peer-to-peer roundtables provide a unique opportunity for niche publishing pros to make connections, learn more about what’s working well (and what’s not.) Plus the conversations spark great new ideas to take back to the office and implement immediately.
Here are 12 things you can do right now to boost your media business:
- Engage your online audience with interactive content. Increased engagement helps you deepen your understanding about your audience. Give your audience the feeling that they are part of your niched-out community with contests, polls, forums and video. Create a dialogue with your audience!
- Target a list of 50 influencers. Include them in your content to maximize social media shares. People like to be mentioned and will no doubt be proud when they are. If the influencer shares to their audience, you automatically increase the number of people you reach.
- Vet your list. “The List” is one of your key assets so you need to keep it updated and fresh. Tackle the BIG LIST project and go through all email addresses of people that have not opened any effort in 6 months. Drop them from the list and try to find a replacement person that may be more interested.
- Do the opposite. Set yourself apart from the large publishing companies by doing things differently. Think outside the box, sometimes the counterintuitive move is the best one. Niche publishers have a distinct advantage of being able to quickly adapt vs giant media companies.
- Hire interns. Pair old-school work ethic with a new-age way of thinking. Publishing veterans can get insight into new technology and new ideas from young professionals.
- Evaluate your financial health. What’s the magic number for measuring the financial health of your magazine? Revenue per employee. If it is $250,000 + you are in a great position. If it is $150,000 or less, it’s time to take a hard look at ways to drive revenue and cut costs.
- Partner up. Ask your printer to do a co-mailing study for you – If the study looks good you can cut between 5% and 10% from your costs and still mail on your target dates.
- Be the face of your business. Visitors to your print and online editions will connect with you more if you have a face and friendly bio. Make sure your magazine has a strong “About Us” section—have you reviewed your’s lately? Update it often.
- Hire a sales assistant. For every hour your salespeople spend on administration, it is an hour they are NOT selling and bringing in new revenue. Ensure your sales staff can focus on what they do best–sell!
- Create affordable creative services packages for your advertisers. For example, you can utilize a contract photographer to help create ads for your prospects that really pop. Develop the ad and give your client 25 out-take photos for distribution in social media.
- Use a high-quality customer/prospect database. Now more than ever, your ability to mine the big and little data of your niched-out audience will determine your success. A superior CRM is not only essential for your sales team but it can also play a huge part in your content creation and meeting the needs of your audience.
- Keep your ear to the ground. Take a different staff member out to lunch each month. This is a great way to keep connected, boost morale, and encourage people to share new ideas and strategies!
What new strategies are working for you? Share with us!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche event, March 27-29, 2017!
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