3 Questions to Consider Before Starting a Content Marketing Project



Beginning a content marketing project for your niche publication can be quite the process. With so many tasks to accomplish throughout the project, you may begin to feel overwhelmed when trying to get started. We have put together 3 questions to consider before starting a content marketing project. Take a look:

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Check out questions to consider before beginning a content marketing project.

  • What tone am I trying to create? Before sitting down and going at it, it is a good idea to take a step back and consider what sort of tone and style you are aiming to create with the piece of content marketing. Once you have a clear understanding of the tone, chances are you will find your writing will flow more naturally.
  • Who is the audience? In addition to getting a better handle on the tone of the piece, it is also important to define who you are creating the piece for. Understanding the audience that the piece of content marketing will be directed at will help you receive optimal results from it.
  • Does it require SEO optimization? Depending on the format of the piece, you may have to optimize it for SEO. This is important to keep in mind while creating the piece. If you have this in the back of your mind will creating the piece, chances are you will create a more natural-sounding content marketing piece than if you have to go back and optimize it later.
Covering all of your bases before starting a content marketing project is important in order to get the most out of it. Make sure you are organizing yourself and the materials before getting started.

This article is part of the July Niched Out News. To read all articles in this issue:

Ad Sales Mania: The Secret to Selling More Ads: Stop Talking!

Digital Oz: How Will You Support Your Digital Platform When Banner Ads Disappear?

Success Story: PMQ’s Pizza Magazine becomes first Godengo+Texterity Publisher to Use Full Digital, Web, and App Suite

Niche Magazine of the Month: Fastline

Content Marketing Tip of the Month: 3 Questions Before You Begin a Content Marketing Program

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