Ad Sales: The Science of Persuasion


What persuades us? Find out about the science behind it with these 6 shortcuts.

We just saw this Youtube video about the science behind persuasion and HAD to share with you.

It’s totally worth your time. You can apply these ideas to selling advertising in your magazine, increasing renewal and conversion rates, getting more sponsorships for events, and just about any other revenue area of your media company.

This excellent short video by Robert Cialdini and Steve Martin gives you the 6 universal principles of persuasion based on actual scientific research — with real world examples.

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

It will take just 12 minutes! Check it out!


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events –  Check it out!

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