Clean Up Your Database!

It’s all about the base, ’bout the base, base, base…..

Your customer relationship management database is critical to your success. However, most sales people do not clean up their database on a regular or even once-a-year basis.

This is a great time of year to re-categorize, delete old accounts or trade accounts with other sales reps within your company. In the sales space, a cluttered database will slow you down. Maximize the potential this important tool.

Here are some helpful links to past posts on ways to have the best, most updated database: (And these concepts can apply to any database for anyone, not just ad sales!)

Does Your Database Include this Field? Maybe it Should

Weird Database Fields for Better Ad Sales (Part 1)

Connect With Your Prospects- Weird Database Fields for Better Ad Sales (Part 2)

This is a great time of year to get it done so you are ready to face 2015 head-on with solid information. Go get ’em!


Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events –  Check it out!

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