Cold Weather? Perfect Time for….Cold Calls!


Don’t let the crummy weather get you down. Cold call instead!

BRRRRR. For many ad sales reps across the country, now is the time of frosty temperatures, snow storms and just cold, cold, cold.

But your prospecting doesn’t have to freeze over this time of year too. This is the perfect time to make cold calls. Why? Because it’s a new year, because people are staying close to their warm desks, because…why not??

Here are three of our most popular posts on cold-calling to get you feeling all warm and fuzzy inside about tackling that prospect list:

Ad Sales Cold Calling for Fun and Profit!

Voice Mail as an Ad Sales Tool!

For Ad Sales Pros, It’s all in the Timing!

So use this winter wonderland to your advantage. Heck, talking about the weather on a cold call could even be an “ice-breaker” for you……..

P.S. Ok, we know that some of you in warmer climates only have to put on a sweater. But we still think you can cold call!


Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events –  Check it out!

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