Niche publishers invest a lot of time and money in their editorial programs, working to craft the best possible content to secure and retain devoted readers. But how do you make sure you’re getting the most content bang for your buck?
Cindy Carter, CEO of FDAnews and a recent speaker at the Niche Media Conference in Austin, shared with us a typical trail that just one piece of content can make as they turn it into a revenue-generating, multi-platform machine:
START: One industry article, written and edited online.
Loaded into the CMS. Customers read on website.
The article is aggregated with the rest of the industry daily content.
And email alert sent to subscribers.
Editor creates blurb for social media.
Automatically sent to 3rd party licensors.
Article added to online archive.
Next step: Edit for free ezine, article deployed & also delivered as RSS feed.
Next stop: Creation of a webinar, delivered via Webex & a live conference line.
Webinar converted to a transcript and CD, sold as a set to customers with on-demand version of the webinar. Webinar recording added to an online archive.
Customers can purchase as standalone and find it as part of online webinar training pass database.
Webinar Q&A section becomes article for other products and added into the online archive and to licensing feeds.
Webinar content turned into a management report, with related magazine and public domain reference materials delivered in print and as a pdf.
The management report is then added to the their books library.
Books library aggregates all reports into a subscription database for customers as part of “Executive Briefing Series,” a subscription service
The management report is broken down into one or more white papers and used as content marketing.
The webinar serves as the guts of a conference session, which is often turned into a video and live streamed which serves… as basis for a separate live workshop.
Conference video may be used as part of a training DVD and then made a part of online video library.
Videos then added to website.
How are you going to take your online content to the next level? Share with us! Niche Media HQ
More about Cindy: Cindy Carter is CEO of FDAnews, a media company serving the pharmaceutical and medical device communities. She also is a partner and past president of Healthcare Intelligence Network and was formerly vice president and publisher of Financial Times Energy and vice president and publisher of Capitol Publications.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!
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