Creative Social Networking Strategies to Get New Leads!


Ad sales lead-gen: Try new social networking sites to make new connections.

Ok, so you are looking for lead-gen in the biggies–Linkedin, Facebook and Twitter. Maybe even in Google+ groups too. But there are SO many social networking sites out there now and you have only so much time.

There’s a catch–it can be easy to get lost in the chatter on the big sites. What about trying some brand new networking sites that are rapidly gaining traction? They can give you a distinct advantage to making new connections and might be a better use of your time.


The “Small Social Media Strategy”–a Perfect Match for Niche
Get ahead of the pack, cut through the noise and reach highly targeted audiences: Huffington Posts’ Larry Alton gives you tons of helpful information in his post The Social Media Strategy You Probably Haven’t Tried. He explains how to find these new sites plus five new social networks to watch–what they do and how they can help your business.

Lead Gen Way Outside the Box–Why Not?
David Meerman Scott gets super-creative with lead-gen ideas in his book, The New Rules of Marketing & PR. He suggests you check out Amazon and other review sites that make sense for your niche, so you can create a profile, write smart reviews and then get contacted by leads who want to know more. Scott gives an example: “…you’re a real estate agent and you write a thoughtful review on a new book on real estate investing seen by tens of thousands of people (as well as the author and the media.)”

Definitely Not
Finally, Econsultancy has a little fun: 15 Brand New Social Networks You’ve Never Heard of but Should Definitely Try

Niche publishing means you already know how to reach a super-targeted audience. Why not try the same strategy with your social media networking?


Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away. 


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

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