Digital Publishing News: Innovation All Over the Place!



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You can find innovation and new ideas all over the place in the digital space!

In addition to running a niche media company, you have to be constantly checking the pulse of the publishing industry to keep your leading edge. Here’s what’s happening in digital space right now:

New MPA report 
New data shows the strong connection between magazine audience growth and the mobile platform. From MediaPost: MPA: Mobile is the key driver of magazine audience growth. 

Social media monetization 
Instagram has surpassed Twitter as the 2nd-largest social media audience for magazine publishers, according to data compiled by the Association of Magazine Media (MPA). From DigiDay: How digital publishers are monetizing Instagram

Cool new event revenue model
Pop-up magazine with live storytelling and visuals become a must-experience event. From the Boston Globe: Live magazines put you in the room with the story

Publisher develops auxilliary product to digital
Digital publisher takes the plunge into print and with a targeted circulation strategy. From PrintWeek: Luxurious launches print product

Tech development
Developments in technology allow readers to consume their favs big-time. From MinOnline: Is “magazine binging” a thing yet?

AI + Native Ads = Game Changer
“Watson” will be able to help publishers create even more superior targeting. From IT Pro portal: AI and Native Ads: The Future of Online Advertising

What new innovation have you recently adopted in your niche media business? Share with us!

 

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Diana headshot photoAbout this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

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