In addition to running a niche media company, you have to be constantly checking the pulse of the publishing industry to keep your leading edge. Here’s what’s happening in digital space right now:
New MPA report
New data shows the strong connection between magazine audience growth and the mobile platform. From MediaPost: MPA: Mobile is the key driver of magazine audience growth.
Social media monetization
Instagram has surpassed Twitter as the 2nd-largest social media audience for magazine publishers, according to data compiled by the Association of Magazine Media (MPA). From DigiDay: How digital publishers are monetizing Instagram
Cool new event revenue model
Pop-up magazine with live storytelling and visuals become a must-experience event. From the Boston Globe: Live magazines put you in the room with the story
Publisher develops auxilliary product to digital
Digital publisher takes the plunge into print and with a targeted circulation strategy. From PrintWeek: Luxurious launches print product
Developments in technology allow readers to consume their favs big-time. From MinOnline: Is “magazine binging” a thing yet?
AI + Native Ads = Game Changer
“Watson” will be able to help publishers create even more superior targeting. From IT Pro portal: AI and Native Ads: The Future of Online Advertising
What new innovation have you recently adopted in your niche media business? Share with us!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche event, March 27-29, 2017!
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