Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:
Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?
Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom
Monetize social media
Instagram has surpassed Twitter as the 2nd-largest social media audience for magazine publishers, according to data compiled by the Association of Magazine Media. From DigiDay: How digital publishers are monetizing Instagram
Harness the power of data, further your storytelling, be smart about content placement and give your audience control. From MinOnline: Publishing 3.0: The atomization of the publishing industry
Mainstream looks to Niche
Diversification is the secret sauce. From TalkingNewMedia: Want to know what it looks like when you lose influence? Look to the B2B Magazine industry for a clue.
Please don’t just sit in the booth, work it! From Forbes.com: 5 ways to maximize the time your spend at industry events. Get picky about which events you attend, the author says. Shameless plug: Attend the Super Niche Media Event on March 27-29!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche event, March 27-29, 2017!
Image from freedigitalphotos.net