Email is a part of daily business communication—but it doesn’t have to be a tool for destruction. What do I mean?
I’m talking about advertisers who send you a long list of demands about all the rates they want and the terms they want.
People find it so much easier to email aggressively than to actually talk with someone.
Your gut reaction is to write them back with a hotly worded email, right? “We don’t do that! I can’t believe you asked for that!!” Sound familiar?
Don’t take the email bait. When you get a response like that from an advertiser who wants to ask for the world and never-mind-what-you-offered-in-the-first-place, DON’T respond right away. Instead, take a deep breath. Think through how you would respond if you could talk to them in person.
Then answer with a brief response and suggest a phone call or meeting where you can discuss the proposal……calmly and in person.
This advice might seem like common sense, but we all get stressed out at work sometimes and when we receive an aggressive email, it can hit a nerve and then things get blown out of proportion. Don’t engage in an email war with an advertiser, it’s never worth it!
About the blogger: Carl Landau is Grand Poobah of Niche Media. He is a media/event guru, SF Giants fan and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net