Yes, that’s right. Despite the stubborn few who are convinced that all print mags are doomed, we find good news about magazines all the time–especially if they’re niche!
Publishers are creating new, innovative business models and doing it quite successfully. How? By looking at print editions as the next latest, greatest revenue opportunity in digital media.
Check it out:
Print is the new revenue stream
Successful publishing today is about serial entrepreneurship and product diversification. From Folio: Sandow Media CEO says print is the future, digital is tough
Blog leads to quarterly print magazine
From Melbourne’s Broadsheet, a look at how a niche publisher stumbled onto a very successful blog and believed it should be seen it print. Ladies who lunch and make magazines
Online magazine leads to print magazine
“At a time when print publications are going all-digital, Jewish Web site Tablet will launch a print magazine Nov. 27, two weeks before Hanukkah.” From MediaPost: Online Tablet magazine launches print edition
Website and enewsletter leads to print magazine
Initially purely digital, publisher meets audience demand for print editions to augment digital product. From Folio: Innovation Leaders new print launch
Niche Publisher speaks out on the power of print
For all of you in ad sales, here’s the case for print as an addition to digital, not a replacement. From Columbus Monthly: Ohio publisher makes a strong case for print
So keep up the good work and then take your valued content to the next level. There has never been a better time to be NICHE.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net