Great Idea of the Week: Use Your Online Media to Promote Your Print!


Have you used your online media to promote your print product? If not, check this out from

We are always on alert to share a great idea with our readers.

As the media worlds of print and digital continue to meld, there are new opportunities out there to reach your audience and drive revenues. Sometimes publishers choose to view their online and print audiences as distinctly separate–and that could be a missed opportunity.

Great idea #1: Have you blogged on your magazine’s website about all the reasons why your readers should still love their print?

Check out this recent blog post from about “Why I still subscribe to car magazines” .

The author writes to their vast online audience in a very heartfelt (and effective) way about the five reasons he still loves his print magazine issues.

Here are just 3 of the reasons to get you started on your own post (or a series of posts) on why your print issues matter:

  • Internet info overload–’nuff said.
  • Personal nostalgia–It’s still fun to receive a new magazine in the snail mail.
  • Letters to the editors–There’s a big difference between what letters are carefully selected for print and what responses are posted online.

Don’t stop with blogging about the virtues of print. Tweet, email, etc. Create a defined plan around the idea of using your online media to promote your print issues. Reminding your devoted niche audience of all the ways to appreciate you has got to be a good thing, don’t you agree?

P.S. Stay tuned for more great ideas from niche peeps. Even if you think you are doing it all now, there could be a new idea out there you haven’t tried. Or maybe you’ll find inspiration to approach a strategy in a whole new way.

Have a good idea to share?
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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

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