How to Boost Advertiser Value in 2015: A Chat with Niche Publishers


Niche publishers share their bright ideas for success in 2015.

We recently created a series of videos featuring talks with publishers about various topics that you, our niche publishing audience, wants to learn more about.

First off we have Daniel Stone, a Publisher with Shweiki Media in Austin. They are pushing ahead next year with augmented advertising through apps and gamification opportunities plus creating customized videos for their advertisers, in order to super-target their audience demographic.

Then we hear from Geoff Hird, Publisher with Westwick-Farrow Media. What do they plan to focus on 2015? Leading with more detailed audience data than ever before so they can open some advertiser doors previously closed. They also plan to create customized events, roundtables, etc. for their advertisers, so the advertisers can network with the audience they want to reach.

Here’s the idea-packed Youtube video of the full discussion: (3 1/2 minutes)

Know Your Niche to Boost Advertiser Value



Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – launched a blog all about creating and marketing targeted events –  Check it out!

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