According to Dictionary.com, ” Millennial is a term used to refer to the generation born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers; also called Generation Y.”
That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?
Most everyone is still trying to figure out who they exactly are and how they best respond to digital advertising. Guess what? Not even Millennials know exactly who they are, according to the national behavioral study fielded by Mossylvania, a digital marketing firm.
We were first intrigued by the study itself. (Oh, if only most presentations in business looked like this one!) Millennials aren’t boring and neither are the slides. The graphics and stats are actually fun to read, informative and crack some myths about this group, the 2nd largest purchasers of any generation online.
Some things you will learn about how to effectively market online to Millennial:
- They don’t like to be marketed to—they expect authenticity.
- No, they are not all hipsters.
- They are research sponges and 51% research their brands on Facebook.
- 51% will also advocate for a brand they love.
- They want platform-based digital ads with content that provides context for what you are selling—such as “how-to’s” and reviews.
Here’s the link to the study, you have to give them your email but it’s worth a quick read:
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net