Media Ad Sales: Ryan’s Top Tips for Successful Email Subject Lines



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Score! Sales Coach Ryan Dorhn shares his tips on successful email subject lines.

So much of sales is about building relationships. Has faceless email has ruined the sales process?

I could NOT disagree more.

In my ad sales training workshops I teach that email is an amazing sales tool.  If used in the right way it can truly help the media sales professional win and grow business.

Here are the first 5 of my top 10 email subject lines that have been getting me results in the last 30 days or less:

  1. Subject line:  (Name of a mutual connection) recommended I get in touch.

Body of email: “Hi Donnie.  Ryan Dohrn recommends that you and I touch
base about _______.

  1. Subject line:  I was just wondering…

Body of email:  “Hi Rachel.  I was wondering if you would be open to a 20-
minute phone call about (insert sales topic here)?  I promise to respect
your time.  20 minutes is all that I need.”

  1. Subject line:  May 29th?

Body of email:   “Hi Ron.  I will be in Clinton, IA on May 29th for a meeting.
Could I get on your calendar for 20 minutes in the morning? I promise just
20 minutes.  I take pride in not wasting people’s time.”

  1. Subject line:  3 reasons…

Body of email:  “Hi John.  I truly feel there are three reasons why we
should work together.

  1. Your mission.  I understand your company and appreciate your mission.
  2. Your support needs. I have a quality reputation for offering best in class customer service.
  3. Your budget.  We are the only company offering your payment options. “
  1. Subject line: Did something happen?

Body of email:  “Hi Terry, Was there something that happened after our meeting
that I can help you resolve?  You sounded very positive about setting up a
follow-up call.  I am not a high-pressure type of guy.  I truly want to help
you with ________.  ”

Try these email subject lines and measure the the responses you receive from ad clients. Stay tuned for next week when I share 5 more email subject lines that will get you the results you want from ad clients. You can also read the full article on my blog at 360adsales.com.

 

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More about Ryan: Ryan Dohrn is an award winning sales coach and sales trainer. Ryan is the President and founder of Brain Swell Media, a boutique 360 ad sales training company and Publisher of Sales Training World, offering a detailed focus on sales training and coaching for media and technology companies.

 

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