Media Industry News: Long Form, “Old Media” and Back Issues Become New Again!



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Everything old is new again. Not kidding, read on for the latest buzz in magazine publishing,

It’s May and there’s news about the print-digital-publishing world all over the place! We’ve found some industry nuggets for you since you probably don’t have time to read everything out there. What with running a successful niche magazine and all…

Surprise, surprise
Millennials prefer short mobile videos and older audiences want long-form. Make sure you know how your audience wants to view your content! From AdWeek: New Study

Niche your niche! (How many times can we say it?)
Regional magazine Baton Rouge Parent diversifies, expands and rocks it. From BusinessReport.com: In an era of dwindling print media, some Capital Region publishers are succeeding by sharply focusing on specific markets

Full circle
Digital upstart sold to “old media.” Buyer of digital property happens to be (formerly) traditional media stalwart Scripps. From Mashable: Comedy website Cracked is the latest digital media company to be sold to old media

Double Jeopardy
Publisher’s employee quit and they needed to move quickly in order to achieve the necessary targets for their annual audit. From Open Look (also one of our sponsors): Case Study on how telemarketing worked for a publisher caught in a pickle.

Take it on the road
Ok so you are finding ways to repurpose and monetize your archived content. But what about this? Your archives as a nostalgic, live exhibit. From business.transworld.com: Preserving a legacy with a “look back” library

Seamless print-digital experience
You can even start reading again where you stopped previously. Washington Post experiments with long form and audience engagement. From American Magazine.org: Digital Habits of Mind

What ways are you reinventing and reinvigorating your magazine? Share with us!

 

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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Web: NicheMediaHQ.com
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Image from freedigitalphotos.net

 

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