Using mobile marketing strategies for your niche publication is a wonderful idea in order to keep up with the changing times. If you have been considering implementing mobile marketing in your content marketing strategy, we have stumbled across a few mobile marketing trends to watch. Take a look:
- Content is adapting: Content is becoming more accessible and easier to navigate on mobile devices. Since consumers have even shorter attention spans when it comes to smartphones, your content should mirror the same expectations. Your niche magazine should be developing content that meets the consumer’s primary needs or wants.
- Social media is the forefront: A mobile device is probably the most personal technology a user access on a constant basis. When a consumer is engaged with a mobile device, his or her time is often being used by social applications. “According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.”
- Engaging audiences is key: Activating conversation between you and your readers via mobile marketing is a great idea. The concept of activation through mobile marketing is growing through various forms, such as QR codes. While engaging in conversation through mobile devices is a good idea, the conversation will only be as good as the content.
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