Mobile Marketing Trends to Watch

Using mobile marketing strategies for your niche publication is a wonderful idea in order to keep up with the changing times. If you have been considering implementing mobile marketing in your content marketing strategy, we have stumbled across a few mobile marketing trends to watch. Take a look:

Niche Media

Check out some mobile marketing trends to watch for.

  • Content is adapting: Content is becoming more accessible and easier to navigate on mobile devices. Since consumers have even shorter attention spans when it comes to smartphones, your content should mirror the same expectations. Your niche magazine should be developing content that meets the consumer’s primary needs or wants.
  • Social media is the forefront: A mobile device is probably the most personal technology a user access on a constant basis. When a consumer is engaged with a mobile device, his or her time is often being used by social applications. “According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.”
  • Engaging audiences is key: Activating conversation between you and your readers via mobile marketing is a great idea. The concept of activation through mobile marketing is growing through various forms, such as QR codes. While engaging in conversation through mobile devices is a good idea, the conversation will only be as good as the content.
Mobile marketing is growing quickly and provides a quick way to interact and engage with your readers.




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  1. Personalize your messages. Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.

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